Strategy Innovation

Jamie Notter

Take a look at your strategy and see if there are any opportunities for innovation. For a project I’m working on, I dug out my old copy of Blue Ocean Strategy.

Innovation through Culture Stories at Google

Association Adviser

Innovation is simply finding a better way to do something. Here are 4 ways to encourage innovative thinking from digital marketing consultant Steve Lerch. The post Innovation through Culture Stories at Google appeared first on Association Adviser.

Innovate Your Survey Strategy

Association Adviser

The post Innovate Your Survey Strategy appeared first on Association Adviser. ASAE 2019 Annual Meeting Recaps Features Marketing & CommunicationsMembers are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association.

Data Fuels Active Innovation

Potomac Core

In essence, economic data fuels active innovation at Associations. What is clear is that ongoing listening and economic data fuels active innovation at Associations. Data Driven Active Innovation. Economic data is a key part of their strategy, they understand member business challenges and active innovation to support their members is in their DNA. Innovative Advocacy Positions Industries. Data Fuels Active Innovation.

Innovative Association Leaders Borrow and Apply Ideas

Smooth The Path

Emails written by consumer companies, fundraisers, or friends can teach us about email marketing. Insightful bloggers and podcasters can teach us about content marketing. Innovative ideas do not have to be new; ideas can be borrowed. The post Innovative Association Leaders Borrow and Apply Ideas appeared first on Smooth The Path. I miss chocolate. One of the worst aspects of being a parent is setting a good example.

Innovation: are you a buggy- or a car-maker?

YourMembership Blog

You don’t have to be first to market with new technology, you just have to recognize what people want before they do. When it comes to innovation, are you a buggy- or a car-marker? . The post Innovation: are you a buggy- or a car-maker? Innovation associations innovation

Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Innovation – How can associations enhance the value that they provide to members?

Disruptive Innovation Creates Association Opportunities

Potomac Core

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Having actionable data that answers these questions is more important than ever for associations in a world of disruptive innovation. Disruptive Innovation Creates Association Opportunities.

Here’s a big idea: Innovation can be small

Association Success

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. Let’s make a bet.

Are You an Innovator or a Producer?

YourMembership Blog

Are Innovation and Production at Odds? HBR posted a good article recently about Why Managers Don’t Really Want to Innovate. The article pointed out that most companies are not willing to devote time to innovation because innovative time steals from production time. Since innovation has been a topic of interest to associations and other member-based organizations, we’re wondering if you’ve had the same experience?

4 Steps to Inspire Innovation in Your Association


“Without change there is no innovation, creativity, or incentive for improvement. Many people believe innovation is all about inventing and releasing new products. Innovation is so much more than just revamping products or services. As a society, we thrive off of innovation.

2018 Association Innovation Benchmarking Report

Membership Marketing

When you search the Harvard Business Review on the key word “Innovation”, you get 18,356 results. That’s because for businesses innovation is a core competency for survival. But how focused on innovation are associations? How do associations define innovation? Innovation

Express Talks: Innovate Your Survey Strategy

Association Adviser

The post Express Talks: Innovate Your Survey Strategy appeared first on Association Adviser. Features Marketing & CommunicationsMembers are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association.

The CEO’s Behavior Dictates how Innovative an Association Will Be

Smooth The Path

As a staff member of an association, I would like to think that if I have a useful and winning innovative idea, I can bring it to market. And then this success could be the jumping off point for the whole association to become innovative. But when it comes to innovation in associations, we are not so egalitarian. We found that for association innovation to take hold an association needed one other key component. Association innovation is dependent on the CEO.

Innovation and Optimism Drive Membership Growth

Associations Now

And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future. In Marketing General Incorporated’s 2019 Membership Marketing Benchmarking Report , 45 percent of associations surveyed said their membership increased. This year’s survey found a correlation between associations with an innovation program and consistent year-over-year membership growth.

Association Innovation: No Longer an Oxymoron?

Association Adviser

Features airports council international American Association of Port Authorities American Society for Surgery of the Hand APICS ASAE association innovation Atlanta Apartment Association California Association of Health Facilities Ford Motor Company Innovation Institute for International Education Location Based Marketing Association Society of American Florists The Canadian Bar AssociationAre you a Type-A take-charge leader?

3 Ways to Involve Members in Innovation

Associations Now

A new study says associations are developing better practices for pursuing innovation, but it’s often a top-down effort. Would you call your association innovative? One was a blueprint for how chapters can serve as innovation incubators [PDF] in their profession, trade, or industry.

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Personalization is hot right now.

The Art of Innovation


It’s still “ think digital, act analog ” – the idea that ultimately, the purpose of innovating is to make not cool products but happy people – and by extension, a better world. The Art of Innovation. Specifically, the truths of innovation. I hold these truths to not be self-evident; hence we see so little innovation. If they were daisy wheel printer companies, they think innovation means adding Helvetica in 24 points.

Future-Proof Your Association By Innovating Small

Association Adviser

Steinberg, the author of Leading with Change: How to Future Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal elaborated on what keeping up with innovation looks like in an age where change is constant. By going smaller, Target realized big changes in customer satisfaction, market reach and revenue. However, leaders who refuse to innovate, even slightly, risk being left behind over time. Other tactics for innovating: Listen to partners’ voices.

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques. As always, marketing is evolving. Marketing should be embedded into the sales process by helping move leads through the pipeline.

Are You an Innovation Pioneer?

Association Success

While innovation and adaptation are themes that resound throughout industry discussions, we don’t need to see change as a necessary reaction to our context. We can be innovating and adapting because it’s absolutely in our reach, and because by doing so, we are continuing to bring meaning to the lives of the communities our associations serve. So we want to know: are you an innovation pioneer? We are launching a competition for the SURGE Optimism Pioneer Award.

10 Traits of an Innovation Mindset for Your Association


Associations can’t fulfill their missions without innovation. Innovation helps organizations create and improve processes, products, services, and experiences for their members, customers, staff, and audiences. Technology helps us turn innovative ideas into reality, but innovation is powered by organizational cultures that support and nurture an innovation mindset. 10 elements of the innovation mindset to nurture at your association. #1:

Marketing on a Shoestring Budget: Crowdsourced Tips!

Spark Consulting

conferences crowdsourcing innovation marketing membership presentations We had a rockin’ session at CalSAE’s ELEVATE Conference yesterday morning on this topic (see the tips, slides, and bonus tips here), and the session participants were full of fantastic contributions as well: Barter! Trade ad space in a popular industry magazine for distributing that magazine to all your conference attendees. Trade signage at all your events for special sponsorship recognition. (I

The Trick to Innovating with Gen Y

YourMembership Blog

How Do You Innovate With Millennials? Innovating with millennials sounds like a no-brainer. While they have the enthusiasm, they may need the goals of your innovation to be laid out for them. Another way to capitalize on their exuberance and get them innovating is by placing them in charge of the “little things.” This will help you make the most of their ideas and innovative spirit. Smith is the Director, Inbound Marketing at

4 Ways to Build Flexibility Around Innovation

Associations Now

Sometimes the root of your organization’s future might come in the form of not only finding the right idea, but finding the right way to sell innovation both inside your organization and to the broader world. Innovation isn’t just about technology.

Working Across Generations to Encourage Innovation

Associations Now

said Gwen Fortune-Blakely, ASHA’s enterprise-wide marketing director. Because of this shift in culture, ASHA restructured several positions, which meant that younger directors found themselves alongside a group of older ones, and they had to figure out how to work toward innovation together. “We The post Working Across Generations to Encourage Innovation appeared first on Associations Now

Talk Less About Innovation and More About the Future

Associations Now

Resist the temptation to demand instant innovation, and instead motivate your team with conversation about the future. The concern comes largely from a tight labor market, which gives good employees more opportunities to move on if you can’t give them a good reason to stay.

Your Guide to Innovation at Your Association

Smooth The Path

I have had hour-long conversations with 15 association professionals from innovative associations and these conversations provide the foundation for you to start effective staff (and board) conversations about the innovation efforts at your association. The things that hinder association’s innovation efforts are usually the not-talked-about, unplanned surprises that pop up along the way. Association innovation leaders.

The Results of Management Innovation

Jamie Notter

The Results of Management Innovation. In a recent post I challenged everyone to consider innovating management , rather than just our products, services, or business models. We have come to expect innovation in our world in many areas, yet we are content to come to work and face practices and systems that are fifty or a hundred years old. That implies, of course, that if we actually do management innovation, we will be solving a problem. Want Innovation?

6 Thoughts on Innovation

SCD Group

With rapid changes impacting association members, associations need to be innovative as they move forward. Here are six quotes to empower you: When there is no market, create one. Sony co-founder Akio Morita Great innovators are successful because they are not aware of their limitations. Akio Morita Albert Einstein ASAE association boards Association CEOs association executives association leadership Gene Landrum innovation Jesse Conrad SCD Group

AAO-HNS Wins Another Award For Innovative Member Benefit

HighRoad Solution

Already boasting, the “world’s largest organization representing specialists who treat the ear, nose, [and] throat,” can now add multiple award winner for innovation in marketing technology in their back pocket.

Daily Buzz: Is Your Culture Really “Innovative”?

Associations Now

Building an innovative culture? Start by not calling it “innovative.” As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. Rescuing Leftover Cuisine is a nonprofit that collects food that would otherwise be wasted from markets, restaurants, and events and donates it to local homeless shelters and food pantries.

What is Innovation?

Jamie Notter

I facilitated a staff retreat for a department within a larger association yesterday, and they asked me to talk to them about innovation. So instead of borrowing a definition of innovation from one of the many innovation experts out there, I decided to invent my own definition: Innovation is change that unlocks new value. Innovation is more than just change. Hiring a new marketing specialist for your 10-person marketing department is change.

How a Major Corporation Crowdsources Product Innovation (And How You Can Too)

Higher Logic

Some of it is baristas, years of experience, and market research. Starbucks is one of many companies that’s using crowdsourcing to take innovation directly to their customers. Huge approval from customers, dozens of articles on both releases, and increased penetration into a market where nearly half of customers prefer non-dairy alternatives. 4 Steps to Crowdsource Product Innovation at Your Company. Starbucks. You’ve heard of Starbucks, right?

The Innovation Line That Divides Associations

Associations Now

A new study on innovation from Marketing General suggests that there’s a distinct line separating associations that are innovative from those that aren’t. One paragraph in Marketing General’s new survey of innovation in the association space really stands out. In case you’re wondering where that dividing line lies: Of the 344 associations surveyed, 58 percent said they’ve put a focus on innovation, while 42 percent haven’t.

More Innovative or More Secure? Ask Your Board

Associations Now

Good thing, too, because cybersecurity and innovation are often at odds. Executives and board members in organizations of every size and sector now recognize that they need to respond to transformational forces that are ‘global and highly complex, encompassing new business models, new entrants and new markets—and always with the looming prospect of next-wave technology disruptors.’”. The post More Innovative or More Secure?

Your Conference Needs An Innovative Strategy

Velvet Chainsaw

Innovative organizations look out the window, away from the organization as well as look inside the organization for opportunities. They embrace change as an opportunity to innovate. They market their success. Best Rule For Innovation. One of the best rules for an innovation strategy is to put your efforts into your successes. Let’s see our success as a call to action to continue to innovate!”. Second Rule For Innovation.

Not just any top five list: Innovative and interactive learning formats according to you

Aaron Wolowiec

Once a comprehensive list was compiled, the program’s advisory board added in their two cents and settled on a top five: Hybrid/virtual meetings; Innovative/interactive learning formats; Unusual/creative meeting spaces; Mobile meeting apps; and. Comprehensive marketing: using print, web and social platforms. I had the pleasure of developing content for a trend that’s near and dear to my heart: Innovative and Interactive Learning Formats.

Harness Uncertainty to Fuel Association Innovation

Smooth The Path

There are a million and one excuses why we don’t get started on the new innovative work but at the heart is uncertainty. For every change effort, for every new innovative initiative uncertainty is our enemy. Master marketer Seth Godin talks about the Lizard Brain. Related articles: The real reason associations are not innovating. The post Harness Uncertainty to Fuel Association Innovation appeared first on Smooth The Path.