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Association Brain Food Weekly: 3.12.21

Reid All About it

The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. Innovation method. Host: American Marketing Association.

Nashville 370
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Association Brain Food Weekly: 7.9.21

Reid All About it

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. More info/register.

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Association Brain Food Weekly: 7.23.21

Reid All About it

Their advice covers everything from determining what data to collect to getting members to update their profiles. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement.

Video 195
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Association Brain Food Weekly: 5.29.20

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Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. The Online News Association is turning their conference into a virtual “ global journalism innovation festival.” Hear about some major considerations for online engagement.

San Diego 259
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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

I know, I know… we’re not supposed to judge a book by its cover, but your members will. So when you’re brainstorming your next innovative publication design, why not include them in the process? If your publication hasn’t successfully pulled many readers in the past, reach out to your members and ask why.

Tips 136
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Association Brain Food: 2.3.23

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Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Fri 2/3 at 10 a.m.* – Association Design Circle We meet on the first Friday of each month hosted by an association leader who leads a conversation on an association innovation topic.

LMS 39
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Association Brain Food: 3.3.23

Reid All About it

How can associations provide corporate partners with valuable access to their member communities ? I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. Self-mastery. More info/register. More info/register.

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