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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. I’m happy to feature it as long as it’s not too product-centric.

Revenue 256
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Reduce Barriers to Entry

Spark Consulting

Learn more about how fundraising organizations create alternate entry points to belonging and how associations can adapt their methods in the latest Spark whitepaper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations freely available for download at [link]. Image found here.

Minnesota 170
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Steal This Idea!

Spark Consulting

That’s the topic of the latest Spark whitepaper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations. CFA Society Minnesota (attracting Millennials). CompTIA (campaigns). New Endeavors by Women (campaigns). Capital Area Food Bank (attracting Millennials).

Minnesota 150
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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369
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Associations Next: Looking Back on 2021 and Ahead to 2022

Ewald Consulting

In Minnesota, COVID deaths in 2021 now equal deaths from 2020, a year when the virus had not yet fully spread in the state. Much of this is healthy, as workers feel the ability to move up in their careers by putting their experience gained in entry-level jobs on the market and take higher-paying and more challenging positions.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341