Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. I’m happy to feature it as long as it’s not too product-centric.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use. .

San Jose 369

San Jose Email Marketing Tools millennials 369

Spark Consulting

JANUARY 2, 2018

That’s the topic of the latest Spark whitepaper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations. CFA Society Minnesota (attracting Millennials). Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link].

Minnesota 150

Minnesota millennials Case Study Innovation 150

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Quick hits.

St. Louis 341

St. Louis Technology Strategy Conference 341

Ewald Consulting

DECEMBER 22, 2021

In Minnesota, COVID deaths in 2021 now equal deaths from 2020, a year when the virus had not yet fully spread in the state. Much of this is healthy, as workers feel the ability to move up in their careers by putting their experience gained in entry-level jobs on the market and take higher-paying and more challenging positions.

Minnesota 52

Minnesota Industry Innovation System 52

Ewald Consulting

DECEMBER 22, 2021

In Minnesota, COVID deaths in 2021 now equal deaths from 2020, a year when the virus had not yet fully spread in the state. Much of this is healthy, as workers feel the ability to move up in their careers by putting their experience gained in entry-level jobs on the market and take higher-paying and more challenging positions.

Minnesota 40

Minnesota Industry Innovation System 40