Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? WSJ is taking steps to innovate how audiences interact with newsletters, starting with whittling them down. The newspaper has reduced its number from a staggering 126 newsletters to about 40 audience-driven emails.

Here’s a big idea: Innovation can be small

Association Success

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. I also would bet that if you walk into most associations and ask their team the last time they innovated, they would have to think about it and wouldn’t be able to name more than one innovation in the past year. Let’s make a bet.

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Daily Buzz: Is Your Culture Really “Innovative”?

Associations Now

Building an innovative culture? Start by not calling it “innovative.” As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. Rescuing Leftover Cuisine is a nonprofit that collects food that would otherwise be wasted from markets, restaurants, and events and donates it to local homeless shelters and food pantries.

Is Your Retention Marketing Plan Inbound-y Enough?

Socious

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. Inbound marketing and sales strategies focus on using helpful, relevant, and empathetic content to educate prospects and draw them in to your business. Inbound Marketing Meets Retention Marketing.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

Market & Biz Plan. « Where in the World are the Innovators? Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings. In an era of uncertainties, we are forced to think of innovative ways to tackle new obstacles every day of the week. Emerging Market- Middle East. Matured Market- Europe.

Did You Know? Associations Plan to Innovate Membership (Again) in 2018

Association Adviser

Last month, we asked readers in what area they plan to make the most innovative changes in 2018. Fifty-seven percent of respondents named this their top area for planned innovations. Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. What does innovation in membership look like? Features Did You Know Innovation membershi

What I’m Reading

Spark Consulting

How can you tell if your CEO is ready for innovation? E-newsletters still work, and work well. People are into cause marketing, but if your association is thinking about jumping in, you need to make sure they see the impact. blog roundup cool technology innovation leadership management marketing Associations Now Christina Smith Innovation Excellence Jamie Notter McKinley Advisors SEO Shelly Alcorn Technology Review

Change or Die: The New Marketing Imperative

Associations Now

At the recent annual conference of the Association of National Advertisers, corporate marketing executives discussed how technology advances and social changes are forcing advertisers to adapt. The same holds true for association marketers. Today, successful marketing requires an ability to continually adapt and evolve: This was the sentiment among a group marketing executives gathered at the recent annual conference of the Association of National Advertisers.

Competing in the Digital Age

Moery Company

Give yourself some bandwidth to innovate, to experiment, to try some new things, to do some live videos, to start a podcast. I’ve got so many association clients that are wringing their hands about e-mail open rates, wringing their hands about a newsletter, wringing their hands about a magazine and the business model behind it. Want to learn more about how we scale our content or how we can help with your digital marketing efforts?

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This Week’s Association Membership & Marketing Jobs

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Reporting to the Director of Admission, the Enrollment Marketing Manager is responsible to develop, plan, and execute integrated communications and marketing plans that serve to promote program recruitment and support IHP strategic enrollment needs. The Marketing Coordinator will provide ongoing support in all areas of the marketing department for the San Francisco Symphony.

Fast Track Your Way to Innovation

.orgCommunity

Is your association innovative enough to survive in the roaring twenties? As you read, you might be asking: Why is innovation so important? The short answer is without an innovative approach it will be challenging to perform at the level the marketplace demands. The longer response is that innovation is about more than making new stuff. The easiest place to start building a more innovative team is by identifying the talent that already exists in your organization.

Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. But just in case you are unfamiliar with the term, the Content Marketing Institute defines it as “a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action.”.

ICYMI: What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

————— Bryan Kelly and I presented this session at ASAE’s Marketing, Membership and Communication Conference last week and the feedback we got was phenomenal. What Old School Hip Hop Teaches us About Content Marketing from Aptify. In the spirit of these 4 elements, we’ve pulled 4 lessons from hip hop that apply to content marketing: Innovation, Remixing, Authenticity, Storytelling. Innovation: Think Different.

The Big Picture: The Forest and the Trees

The Big Picture

That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. Be sure to check out this 18-point checklist for proofreaders before sending out your next e-newsletter to members. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Innovation. Marketing. The Big Picture.

[SLIDES] What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

Bryan Kelly and I presented this session at ASAE’s Marketing, Membership and Communication Conference last week and the feedback we got was phenomenal. What Old School Hip Hop Teaches us About Content Marketing from Aptify. In the spirit of these 4 elements, we’ve pulled 4 lessons from hip hop that apply to content marketing: Innovation, Remixing, Authenticity, Storytelling. Innovation: Think Different. Are you a marketing person who keeps a swipe file?

The Hourglass Blog: Why Innovation is Hard

The Hourglass Blog

Why Innovation is Hard. A little over a month ago I attended WSAEs National Summit on Innovation for Associations. As chair of WSAEs Innovation Task Force, I was instrumental in helping to frame WSAEs annual conference around the subject of innovation, and was even recognized as the chair of the conference itself. The first day of the summit was facilitated by Jeff De Cagna , and its focus was on building new capacities for innovation within the association community.

Should You Let a YouTuber Do Your Marketing?

Associations Now

Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. That’s where influencer marketing comes into play. Influencer marketing, as a result, helps them pay the bills. Two separate 2015 studies on the phenomenon, covered by PR Newser , found that influencer marketing had a tendency to earn more than $6.50

Not All Association Improvements Are Additive

Smooth The Path

Paring down the newsletter so it can be read in 5 minutes, no make that 3 minutes. Association Innovation Association Strategy association innovation association strategy complex complexity discontinue marketing strategy simplicity simplify sunsetWhen we contemplate improvements we usually think about adding things: A new bit of technology. A new experience at the conference. More manpower, more money and more time.

[SLIDES] What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

Bryan Kelly and I presented this session at ASAE’s Marketing, Membership and Communication Conference last week and the feedback we got was phenomenal. What Old School Hip Hop Teaches us About Content Marketing from Aptify. DJ Kool Herc creates what we now know as the “break”… Four Elements: Innovation, Remixing, Authenticity, Storytelling. Innovation: Think Different. Are you a marketing person who keeps a swipe file?

Building Buy-In for an Online Community at Your Association

Higher Logic

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%). A community is your chance to continue innovating and providing high-value benefits to your members.

The Big Picture: Tips for Conference Un-Bloggers (and Bloggers too)

The Big Picture

In the latest edition of his Cool Tools newsletter , Kevin Kelly points to a free e-book by Bruno Giussani and Ethan Zuckerman, Tips for Conference Bloggers. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Innovation. Marketing. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter.

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Serious Questions: Are associations dead?

Principled Innovation

Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. Unfortunately, even with this kind of focused effort, it is hard to escape the conclusion that some associations will die over the next decade and beyond, either because of a rapid and unrecoverable surge of market events, the irreparable harm inflicted by entrenched denial and nostalgia among leaders or some combination of the two.

Serious Questions: What will it take for your association’s stakeholders to thrive?

Principled Innovation

Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. Blog once the current month’s issue of the newsletter is released. The ways in which associations answer this question certainly will exert great influence on how future value propositions, stakeholder segments and stakeholder relationships are defined, and will help shape future organizational investments in innovation.

5 resources for boosting recruitment and retention

Association Success

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io

The Big Picture: Click Here

The Big Picture

In a recent ASAE Communications Section newsletter, Leslie O’Flahavan and Marilynne Rudick tell us that to "rev up our Web writing" we need to get rid of click here altogether. So forget “Click here to subscribe to the newsletter.” Instead, your link should be: “Subscribe to the newsletter.” I dont disagree specifically with the newsletter example they give, but with the concept in general. Innovation. Marketing. The Big Picture.

5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. While you can integrate dedicated marketing software, most CRMs come with built-in tools to get the word out to your supporters. Online Community and Marketing Tools Open Up Communications with Your Supporters.

How to Get Your Customers to Sell and Market for You

Socious

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. They entered the crowded candle market and made over a million dollars in their first year by providing a product that was high quality and surprised customers with extra value. Your customers’ answer to this question could help you come up with some of your most profitable innovations.

Five reasons why membership is killing association business models: Part II

Principled Innovation

Most association business models operate on a “two-sided market” pattern in which one side of the market (the membership) receives a subsidized value offer, with the subsidy coming from the more robust revenue streams provided by the second side of the market, typically advertisers, exhibitors and sponsors. The value to the second side of the market is the ability to access the qualified buyers on the first side of the market.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”.

The Big Picture: Words and Phrases That Trigger Some Spam Filters

The Big Picture

In delicious synchronicity, moments later the ASAEs Technoscope newsletter arrived in my Inbox. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Innovation. Marketing. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn.

Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Most of us enjoy the small pleasures of opening a new magazine, clicking through a recent e-newsletter or visiting a well-designed website, and these are just a few of the categories that association communications awards recognize.

Five reasons why membership is killing association business models: Part III

Principled Innovation

NEW DESIGN APPROACH: Associations have invested time, energy and financial resources in building their capabilities for membership marketing and management. The work of business model innovation offers associations an opportunity to reconsider the narrow focus on membership in favor of more open and inclusive approaches to new value creation. s new Serious Questions electronic newsletter! Membership is perhaps the most sacred tenet in all of association orthodoxy.

Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

They also shared best practices for how to market a new community to drive user adoption and participation, including sample welcome letters we could send to new members and how-to documentation that users could download. Bruffey plans to continue innovating with the PUG. Community Management Engagement MarketingBased in Columbia, Maryland, Protech Associates, Inc. provides cloud-based association management software powered by Microsoft Dynamics CRM.

Associations Unorthodox Shift #1: De-emphasize membership

Principled Innovation

To have the chance to flourish going forward, associations must pursue the complex yet essential work of business model innovation. They must be organized around a flexible combination of compelling value propositions supported by strong brand equity, robust organizational capabilities and meaningful tangible and intangible incentives that combine to create new revenue streams and grow future market share. s Serious Questions electronic newsletter!

Virtual Event Sponsorship Resources for Associations

Moery Company

However, some of those changes and innovations needed to happen, they just occurred earlier than expected and pushed the necessary changes to the top of our to-do lists. Prepare for the Virtual Event Sponsorship and Membership Recruitment Surge Now is an incredible opportunity to innovate.

What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. Stock Market #. “If you want someone to reference your website first, read your newsletter or sign up for a program when it’s convenient for them, a mobile site is essential,” said Kelly Donovan , team leader for online marketing at Naylor, LLC.

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3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? For instance, is having your newsletter tracking in your AMS a requirement? If so, you'll want an AMS that provides robust newsletter functionality or has a comprehensive integration with a robust newsletter tool.”. Pay attention to the end-to-end process – will your marketing staff have the patience to learn the system for sending newsletters?

Team Culture and Membership Recruitment Incentives – Association Hustle Podcast Episode 252

Moery Company

One of the most successful things that we’ve been able to do with a number of our clients is – and this isn’t unusual or necessarily innovative – is 15 months of membership for a one year of fees starting in the fourth quarter.

Welcome, Association Universe!

Thanks For Playing

Speaking of content curation, there's a new player in the association world: Association Universe , a new site/newsletter specifically designed for association executives. Association Universe is aggregating content from a bunch of source, including this blog, to focus on the issues important to association executives including management, marketing, membership, events, development, programs, technology, innovation and much, much more.

Association Brain Food Weekly: 7.24.20

Reid All About it

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands.