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Help Your Board Embrace Innovation

Associations Now

A commitment to innovation needs to start at the top of your organization. For CEOs, that means getting their boards comfortable with innovation and explaining to them how doing so will ultimately benefit the organization for the long term. Innovation isn’t easy, but it’s necessary to build a strong, effective organization.

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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Talk Less About Innovation and More About the Future

Associations Now

Resist the temptation to demand instant innovation, and instead motivate your team with conversation about the future. The concern comes largely from a tight labor market, which gives good employees more opportunities to move on if you can’t give them a good reason to stay. Everybody must innovate!

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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Eric Lanke: Provocative Proposals for Change

Eric Lanke

Innovation. Provocative Proposals for Change. I just finished reading an advance copy of Shelly Alcorn s " Provocative Proposals for Change ," a report she authored based on Appreciative Inquiry interviews she conducted with more than 200 association executives (including me). Eric Lanke. Association executive and author.

Proposal 100
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Association Brain Food: 8.18.23

Reid All About it

James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. Charles Darwin was a geologist when he proposed the theory of evolution. Which is yours? Reality check. Teenage girls are struggling with mental health.

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Mastering Corporate Sponsorship: A Comprehensive Guide for Success

MemberClicks

Did you know that in 2023, 44% of corporate marketers increased their sponsorship budgets, with a significant number raising their spend by over 40% ? Academic or Educational Sponsorship : Businesses support educational programs or institutions, aligning with future talent and innovation. Use compelling visuals and engaging narratives.