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Think Bold With Your Booking Strategy: An Event Planner’s POV

Associations Now

Discover Puerto Rico is the official destination marketing organization for Puerto Rico. Its mission is to bring prosperity to Puerto Rico by collaboratively positioning the diverse and unique island as a premier destination for leisure, business, and events.

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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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I Heart Southwest: When Airlines Take a Community Approach

Higher Logic

Scheduled service to 97 destinations in 40 states, Puerto Rico and abroad for 2016. They’ve been innovating in the customer experience space since the start. Carries the most domestic passengers of any U.S. These are a testament to Southwest’s progress, but how did it grab its loyal customers’ attention in the first place?

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Eric Lanke: Race for Relevance is a Negotiating Position

Eric Lanke

Innovation. Rigorously define the member market. and Puerto Rico) all in-fighting with each other and trying to represent fifty-two individual constituencies? Innovation. (15). Principled Innovation. Why Innovation is Hard. Eric Lanke. Association executive and author. Leadership. Member Engagement.

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Association Brain Food Weekly: 6.1.18

Reid All About it

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).