Recruit the Whole Person

Spark Consulting

Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. What are you doing to “recruit the whole person”? innovation membership Andrea Rutledge ASAE

Innovate Your Survey Strategy

Association Adviser

Members are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. The post Innovate Your Survey Strategy appeared first on Association Adviser.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Collecting data supports your growth strategy by allowing your association to create and track automated recruitment campaigns, as well as activity within specific online communities dedicated to your chapters, committees, and councils.

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Express Talks: Innovate Your Survey Strategy

Association Adviser

Members are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. The post Express Talks: Innovate Your Survey Strategy appeared first on Association Adviser. Features Marketing & Communications

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. As always, marketing is evolving. As AI advances, so will our marketing capabilities.

The Trick to Innovating with Gen Y

YourMembership Blog

How Do You Innovate With Millennials? Innovating with millennials sounds like a no-brainer. While they have the enthusiasm, they may need the goals of your innovation to be laid out for them. This will help you make the most of their ideas and innovative spirit.

Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit.

How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Focusing on current stale offerings and not on innovations. Understanding our youngest members, in the same way, we know our Boomer and Gen X members, is critical to forming great organizational growth strategies, solving many marketing woes, and getting our innovation engine started.

Eric Lanke: Everyone Is Responsible for Member Recruitment

Eric Lanke

Innovation. Everyone Is Responsible for Member Recruitment. Everyone," he said, "is responsible for member recruitment.". Everyone there is responsible for recruiting 2-3 new members per year. Innovation. (15). Principled Innovation. Eric Lanke.

Top Findings from the Membership Marketing Benchmarking Report

Membership Marketing

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members.

Top 5 Association Marketing Takeaways from Xperience2014

YourMembership Blog

Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. Improve Your Association’s Marketing Efforts. 4) Guerrilla marketingMarketing doesn’t have to be expensive.

Can Disruptive Innovation Benefit Associations?

SCD Group

Rather than sitting around and talking about negative trends or "fussing" about Millennials, two businesses within these industrie shave refocused and created innovations designed to re/engage participants and recruit new ones. Associations representing industries or professions should be scanning the environment to discover any disruptive innovations that might impact that industry or profession. What do you do if participation is dropping?

Membership Marketing Blog: Innovation through Collaboration

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Innovation through Collaboration. We are always looking for new innovative ways to do things better.

Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). fundraising innovation marketing membership whitepaper young professionals CFA Society Minnesota National Capital Area Food Bank Sohini Baliga

Friday Buzz: Reignite Innovation During Business Meetings

Associations Now

Content marketing strategist Jenise Fryatt says your association’s “content is the bait,” and social media can help can reel in niche audiences. Recruiting your office rock stars was just the first step.

3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Socious

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. The 3 Essential Marketing Systems.

6 Bad Habits that are Killing Your Membership Marketing

Membership Marketing

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever.

Marketing Automation and Artificial Intelligence (AI) Don’t Have to Be Scary. But They’re Scarily Connected.

Higher Logic

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. This post discusses three common questions about the relationship between marketing automation and artificial intelligence (AI). What’s the difference between marketing automation and AI? Sometimes people use “marketing automation” and “AI” interchangeably.

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Sweet Association Social Media & Marketing Jobs – June 21

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Works closely with product owners, graphic designers and IT staff to deliver quality marketing collateral while maintaining NTCA’s image.

Build a Journey to Yes Using Marketing Automation

.orgCommunity

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Do you need to: Recruit new members to broaden your base.

The Big Picture: Ethics as a Recruitment Tool

The Big Picture

Ethics as a Recruitment Tool. Listed below are links to weblogs that reference Ethics as a Recruitment Tool : Comments. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Innovation. Marketing. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest.

Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations

Mizz Information

Marketing automation has been a real time-saver for association executives. Associations are struggling to recruit younger members. Download the free whitepaper this article is based on, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations.

2013 Membership Marketing Observations

Membership Marketing

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global.

This Week’s Association Membership & Marketing Jobs

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This position requires superior internal client service and the ability to produce high-quality marketing and communications in a deadline-driven environment.

Fast Track Your Way to Innovation

.orgCommunity

Is your association innovative enough to survive in the roaring twenties? As you read, you might be asking: Why is innovation so important? The short answer is without an innovative approach it will be challenging to perform at the level the marketplace demands.

Mission possible: Finding and keeping volunteers

Aaron Wolowiec

And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. She and Peggy Hoffman , president of Mariner Management and Marketing, LLC , recently co-authored a whitepaper, “ The Mission Driven Volunteer.”.

Hot Association Membership and Marketing Jobs this week – January 26

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This is an ideal position for a resourceful, strategic and creative marketer who thrives in a dynamic team environment.

[WHITE PAPER] Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations

SocialFish

Marketing automation has been a real time-saver for association executives. Associations are struggling to recruit younger members. To learn more, download your free copy of Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations at [link].

Buzz-Worthy Advice for Member Engagement and Market Analysis

Associations Now

For instance, how does customer service, product quality, or employee engagement influence membership recruitment and retention downstream? When an innovation serves a basic need in a new way, it sets new customer expectations.

We Should Value Members Who Value the Association the Most

Smooth The Path

These companies define arch-types and use that arch-type when talking about new strategic, marketing or innovation plans. Marketing Membership association relevance best members member experience member recruitment member segmentation member value partnership

Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.

Everyday Technology: Innovative Ways To Do More With Less

Beth Kanter

Note from Beth: Innovation was the buzzword at the Nonprofit Technology Conference! I ran into the good folks at Idealware who offered to do a guest post on the topic – looking at small ways to be innovative. Flickr Photo by Nielio.

Social Media Roundup: Utilize Word-of-Mouth Marketing

Associations Now

Do you trust them to help you out when it comes to recruiting new members? Word of mouth can be an important tool, especially when recruiting new members. Ekaterina Walter, global social innovation strategist at Intel, knows what that’s like.

Associations 101

Spark Consulting

Other topics in 2014 will include using data, membership recruitment and retention, marketing, non-dues revenue, fundraising, diversity and inclusion, event sponsorships, and content creation and curation.). innovation leadership management presentations webinars Associations Now Dave Will Jamie Notter Maddie Grant Peach New Media Rob Barnes Scott Oser Same great format (10 tips in 20 minutes), but lots of new content and speakers!

What associations can learn from TV show “The Voice” and TV network QVC

Aaron Wolowiec

And I’m not recommending that we take over or dominate this important platform; however, I think we—as association leaders—can bring additional content to this space that will further enhance the conference experience (not to mention the infinite possibilities that exist here for content curation, transfer of learning and recruitment/retention opportunities). Filed under: Innovation , Meetings , Professional Development , Social Media. Ha ha.

Membership Marketing Blog: The End of Membership as We Know It

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Another key opportunity to improve membership Sladek says “comes down to marketing.”

Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. And give your remarks on email marketing book. Membership Marketing Benchmarking Report. Marketing News.

Participate in the 2011 Membership Marketing Benchmarking Survey

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Participate in the 2011 Membership Marketing Benchmarking Survey. Membership Marketing Benchmarking Report.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

This eBook will help you determine the best modules to support each of these six core objectives: Objective #1 - Recruitment + Retention. Objective #5 - Program Innovation + Collaboration. Have you ever heard someone say “there’s an app for that!”

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