Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Denver 272

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want. Advertising. Member expectations. More info/register.

Education 256

Education New Hampshire Tips Technology 256

EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

GrowthZone

FEBRUARY 7, 2023

The survey asked, “Does your organization currently have a formal innovation process or plan to pursue new ideas for adding value to your members’ business?” ” The results showed 63% do not have a formal innovation process. At the end of 2022, GrowthZone surveyed 388 association professionals across the U.S.

Survey 78

Survey Innovation Tips Review 78

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Invest in Search Engine Optimization (SEO) A report from the Search Engine Journal says that 93% of all online experiences, regardless of sector, begin with a search engine.

Industry 64

Industry Marketing Social Media New Jersey 64

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Member Engagement Washington Innovation 261

GrowthZone

FEBRUARY 7, 2023

The results showed that 74% do not have a formal innovation process. Marketing Plan Basics for Chambers If you’re new to writing marketing plans or working at a chamber, you may find our Chamber Marketing Plan Basics tip sheet helpful. A well-defined marketing plan with a clear strategy is vital for an organization.

Innovation 78

Innovation Survey Tips Review 78

Reid All About it

SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Creating a smart (and dare we say innovative!) Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Reid All About it

SEPTEMBER 22, 2023

At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff.

LMS 266

LMS Revenue Education Strategy 266

Associations Now

JULY 16, 2019

Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future. The study also found that membership retention is at an all-time high.

Innovation 104

Innovation Survey Report Strategy 104

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Take a look.

Video 52

Video Marketing Strategy New Jersey 52

Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. Why have associations been able to adapt and continue to grow despite the challenges they face?

Report 40

Report Marketing Innovation millennials 40

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. But this year, why not try a different approach?

System 52

System Marketing Innovation Recruiting 52

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Come ready to learn, share, and discuss strategy, resources, and challenges. Sorry, soapbox topic. More info/register.

Revenue 272

Revenue Austin Tools Education 272

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Survey participants will receive the study’s final report. – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies.

Montana 362

Montana Revenue Innovation Case Study 362

Associations Now

MARCH 9, 2020

A recent report from the National Association of Corporate Directors and the Internet Security Alliance makes the case that boards are taking a lead role on cybersecurity issues. Good thing, too, because cybersecurity and innovation are often at odds. The report, which was written with input from the U.S.

Innovation 105

Innovation Handbook Report Technology 105

Reid All About it

JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? 8: Innovate. Guest: Paul Gannon, Thoughtcast Media Video Marketing. Sponsorships.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 256

LMS North Carolina Strategy Recruiting 256

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing.

Video 88

Video Social Media Committee Team 88

Achurch

AUGUST 23, 2022

In fact, 95 percent of Gen Z and 93 percent of millennial employees report difficulty with remote work because of the pandemic. Ask an internal team or staff from another association to talk about an innovative or remarkable project or share tips, tricks, hacks, or resources Schedule live mastermind and brainstorming sessions.

Strategy 83

Strategy Team Video Tools 83

Reid All About it

DECEMBER 15, 2023

This Guild report on online community trends put together by Michelle Goodall focuses on brands, but many of the trends pertain to associations and their communities too. He saw the idea in action at the Social Media Market World conference. PYMNTS reports that Tinder is promoting short-term subscriptions for Gen Z. CAE credits.

Iowa 256

Iowa millennials Texas Strategy 256

Higher Logic

JUNE 5, 2020

Every year, The Community Roundtable releases the State of Community Management Report. 2020's report, The State of Community Management: Changing the Way the World Works , highlights three big themes: Advanced communities create generative value. We pulled out 28 stats from this year's report that illuminate big community topics.

Analysis 272

Analysis eBook Cost Report 272

Reid All About it

JUNE 30, 2023

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. WBT Systems provides strategies for offering professional development as an employee retention tool. They describe what associations need to offer to compete with these new membership groups.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Get yourself a bag of dough from the market.

millennials 370

millennials Survey Education Team 370

Reid All About it

JANUARY 19, 2024

The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Membership.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Functional Expense Reporting Functional expense reporting is one of the more complicated areas of nonprofit U.S. AI and event planning. CAE credit.

Tools 195

Tools Education Newsletter Marketing 195

Association Freak

APRIL 10, 2024

Reading Time: 3 minutes In a landscape where traditional association membership models increasingly fail to meet the needs and expectations of their constituencies, the need for innovation has never been more apparent. We encourage organizations not to consider these innovations in isolation.

Discount 72

Discount Innovation Revenue Cost 72

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.

Tools 272

Tools Strategy Revenue Technology 272

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. What is clear is that 3 Engagement Strategies Drive Growth. The strategies have Key Performance Indicators and they are reported through a Scorecard in the Aluminum Association’s Annual Report.

Strategy 100

Strategy Arlington eBook Virginia 100

Reid All About it

DECEMBER 1, 2023

It seems weird to report on Thanksgiving dishes more than a week later, but I feel strangely obliged. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? From light to heavy, the next night we had cheesy smoked Gruyere chicken.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Association Freak

MARCH 1, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. This strategy justifies higher dues and provides non-members with financial incentives to join.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. This strategy justifies higher dues and provides non-members with financial incentives to join.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200