GrowthZone

FEBRUARY 7, 2023

The survey asked, “Does your organization currently have a formal innovation process or plan to pursue new ideas for adding value to your members’ business?” ” The results showed 63% do not have a formal innovation process. At the end of 2022, GrowthZone surveyed 388 association professionals across the U.S.

Survey 78

Survey Innovation Tips Review 78

GrowthZone

FEBRUARY 7, 2023

The results showed that 74% do not have a formal innovation process. Marketing Plan Basics for Chambers If you’re new to writing marketing plans or working at a chamber, you may find our Chamber Marketing Plan Basics tip sheet helpful. A well-defined marketing plan with a clear strategy is vital for an organization.

Innovation 78

Innovation Survey Tips Revenue 78

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Learn about the types of technology needed for associations looking to retain, engage or grow membership and revenue programming.

Revenue 272

Revenue Austin Tools Education 272

Associations Now

NOVEMBER 30, 2023

Nondues revenue can be crucial for an association’s financial stability. It also gives associations the freedom to “innovate and invest in the future of the organization,” said Sarah Sain, CAE, vice president of content services for Naylor Association Solutions. “It Without nondues revenue, associations could face difficult decisions.

Revenue 64

Revenue Survey Member Engagement Resources 64

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . When you adopt innovative technology at your association, you have the power to increase worker engagement, productivity, and collaboration. Be realistic about your staff’s abilities and the effort it takes to adopt innovative technology.

Recruiting 141

Recruiting Recruitment Technology Innovation 141

Association Freak

MARCH 16, 2021

Can An Association Multiply Non-Dues Revenue Ten Times In Three Years? As a result, they sought new non-dues revenue ideas and more diverse sources of revenue for the enterprise. How We Grow Non-Dues Revenue. Their Non-Dues Revenue Multiplied. Reading Time: 3 minutes. Here's How We Helped SAE Do It.

Revenue 72

Revenue Industry Innovation Process 72

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

Association Briefings

AUGUST 23, 2021

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> More info/register. 1 CAE credit. 1 CAE credit. 1 CMP credit.

Case Study 266

Case Study Newsletter Strategy Revenue 266

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Whether you are an association executive, business professional, or the parent of a student, there are valuable insights to gain from these leaders about the future of education and work, innovation, crisis management, and community-building. More info/register. 1 CMP credit.

Montana 362

Montana Revenue Innovation Case Study 362

Association Freak

MARCH 1, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. There’s a pressing need to diversify revenue and membership to ensure sustainability. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. But this year, why not try a different approach?

System 52

System Marketing Innovation Recruiting 52

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Association Freak

MARCH 2, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Non-dues revenue partners. They share tactics for the six stages of the business development journey and offer advice for dealing with revenue partner churn and expansion. Introverts. Online experiences.

Atlanta 195

Atlanta Price Revenue Denver 195

Potomac Core

APRIL 5, 2016

In essence, economic data fuels active innovation at Associations. What is clear is that ongoing listening and economic data fuels active innovation at Associations. Data Driven Active Innovation. Innovative Advocacy Positions Industries. More Strategic Conversations. Are regulators becoming the new Congress?

Innovation 100

Innovation Member Engagement eBook Industry 100

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Associations Now

JANUARY 12, 2020

Resist the temptation to demand instant innovation, and instead motivate your team with conversation about the future. The concern comes largely from a tight labor market, which gives good employees more opportunities to move on if you can’t give them a good reason to stay. New ideas for nondues revenue on my desk by Monday!

Innovation 110

Innovation Revenue Proposal Survey 110

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. Location: Chicago IL. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

SEPTEMBER 22, 2023

Embracing AI in Events: Navigating Opportunities and Challenges Learn about the innovative applications of AI that are redefining attendee engagement, boosting event efficiency, and elevating overall experiences. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. 1 CAE credit. No talk is longer than 10 minutes.

LMS 266

LMS Revenue Education Strategy 266

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

Association Freak

APRIL 10, 2024

Reading Time: 3 minutes In a landscape where traditional association membership models increasingly fail to meet the needs and expectations of their constituencies, the need for innovation has never been more apparent. We encourage organizations not to consider these innovations in isolation.

Discount 72

Discount Innovation Revenue Cost 72

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

GrowthZone

FEBRUARY 1, 2022

The results showed trends in a number of interesting topics impacting today’s associations including: -New services and innovations. We handle the marketing and communication, so it’s a high ROI for the businesses and members.” Last November, GrowthZone surveyed over 300 association professionals across the U.S. and Canada.

Communications 78

Communications Innovation Directory Discount 78

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. 8: Innovate.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JUNE 30, 2023

Non-dues revenue partners. Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

DECEMBER 3, 2021

Because IT departments are isolated from the core business , Joe Peppard believes they prevent organizations from being “innovative, agile, customer-focused and digitally transformed.” Kat Sullivan, Marketing Solved ). 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. 86 the IT department. Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m. Print magazines. Generation Z.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. Make every effort to remain human in a world of AI , says David Meerman Scott. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Your marketing team constantly talks about the buyer’s journey. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. Futurist thinking. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: American Marketing Association.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Please email me if you have something to discuss.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

AUGUST 18, 2023

James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Which is yours?

Certificate 195

Certificate Education Revenue Marketing 195