.orgSource

DECEMBER 26, 2022

Sparking Innovation. Speakers at the Innovation Summit on June 9 offered inspiration to any leader whose imagination needed a recharge after a long winter. Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets.

Technology 88

Technology Review Innovation Library 88

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. and other AI besides LLMs—what other technologies should you be considering, use cases, etc. Technology will make or break the employee onboarding experience.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

APRIL 19, 2024

Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. I’m happy to feature it as long as it’s not too product-centric. CAE credit. More info/register.

Newsletter 210

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Associations Now

JANUARY 30, 2023

Associations regularly say they want to innovate, but often remain steeped in traditional ways. The term “innovation” has been thrown around all organizations for years. But as beneficial as innovation is, associations often struggle with it. However, the opposite approach helps innovation thrive. Radoslaw Nowak, Ph.D.,

Innovation 116

Innovation Case Study New York Team 116

MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. Read on for more in-depth ways to market towards these demographics.

Strategy 52

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Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Nimble AMS

JULY 7, 2022

Is it time for your association to invest in new technology? Perhaps you’ve lost staff because of broken digital processes and slow technology. You might even notice your member retention numbers are slipping, as individuals choose other associations with better technology to provide a superior member experience. .

Technology 110

Technology How To Software Member Experience 110

GrowthZone

FEBRUARY 7, 2023

The survey asked, “Does your organization currently have a formal innovation process or plan to pursue new ideas for adding value to your members’ business?” ” The results showed 63% do not have a formal innovation process. At the end of 2022, GrowthZone surveyed 388 association professionals across the U.S.

Survey 78

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Sidecar

JANUARY 25, 2024

In this episode, Amith and Mallory interview Greg Kihlstrom, exploring AI's impact on marketing. Delve into strategies to overcome technology-related fears, understand effective AI applications beyond mere content generation, and examine the ethical considerations in AI use.

Marketing 52

Marketing Innovation Content Technology 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

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GrowthZone

FEBRUARY 7, 2023

The results showed that 74% do not have a formal innovation process. Marketing Plan Basics for Chambers If you’re new to writing marketing plans or working at a chamber, you may find our Chamber Marketing Plan Basics tip sheet helpful. A well-defined marketing plan with a clear strategy is vital for an organization.

Innovation 78

Innovation Survey Tips Review 78

Higher Logic

OCTOBER 12, 2017

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. I’m happy to feature it as long as it’s not too product-centric.

Revenue 256

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Membersuite

FEBRUARY 19, 2021

The question is: can your association’s technology support your association’s goals in 2021 and beyond? In 2020, you relied on technology to quickly shift direction so you could continue to deliver value to members and attendees. They’re not as forgiving when they encounter technology shortcomings.

Technology 128

Technology Software Project System 128

The Association 100

FEBRUARY 11, 2024

Technology continues to revolutionize the ways patients receive care, costs are managed and outcomes improve in the dynamic landscape of healthcare. AMA collaborates with health innovators to address physician burnout, delivering meaningful patient impact, health equity and cost approaches.

Cost 130

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Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Reid All About it

DECEMBER 1, 2023

Good things happen when you have good relationships with technology partners. Host: ASAE Technology Council Speakers: Dave Coriale and Andrew Legett of DelCor Reggie Henry of ASAE Tue 12/5 at 12 p.m. Project success stories. More info/register. 1 CAE credit. . 1 CAE credit. More info/register. 1 CMP credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help.

Innovation 370

Innovation Communications Education Strategy 370

Association Adviser

AUGUST 20, 2020

Innovation is simply finding a better way to do something. Here are 4 ways to encourage innovative thinking from digital marketing consultant Steve Lerch. The post Innovation through Culture Stories at Google appeared first on Association Adviser.

Innovation 79

Innovation Marketing Technology Leadership 79

Associations Now

MARCH 9, 2020

Good thing, too, because cybersecurity and innovation are often at odds. To keep a competitive edge, you often need to do things like offer BYOD to your employees or ( carefully ) test technology from an experimental new startup. The post More Innovative or More Secure? The report, which was written with input from the U.S.

Innovation 105

Innovation Handbook Report Technology 105

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. More info/register. Fri 12/8 at 4 p.m. 2 CMP credits.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. AI pulse survey. Workplace culture.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

Certificate 281

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NXUnite

DECEMBER 13, 2023

From providing innovative fundraising software to insightful consulting services, mission-driven companies play a direct role in nonprofits’ ability to achieve their missions. At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow.

Software 130

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Reid All About it

JULY 7, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Fri 6/4 at 12 p.m.

Video 367

Video Innovation Content Technology 367

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You can use a PDF splitter to separate a document into different files.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Potomac Core

FEBRUARY 9, 2016

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Disruptive Innovation Creates Association Opportunities.

Innovation 100

Innovation millennials eBook Member Engagement 100

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Advancing (and Adapting) Innovation Amid Uncertainty – A CEO Dialogue.

Innovation 359

Innovation Las Vegas Communications Education 359

Associations Now

FEBRUARY 13, 2019

said Gwen Fortune-Blakely, ASHA’s enterprise-wide marketing director. To start, ASHA delved into what members needed and were interested in—regarding resources, content, and technology—as well as the staff’s understanding of these things. “We It’s about taking advantage of what everybody brings to the table,” Fortune-Blakely said.

Innovation 102

Innovation Colorado Resources Technology 102

HighRoad Solution

OCTOBER 25, 2021

And that creates challenges for marketers, who are typically organizational innovators and change agents. While change is inevitable and necessary, personally and professionally, it’s uncomfortable and anxiety-inducing for most. The reality is that most people just don’t like leaving their comfort zones.

Technology 78

Technology How To New York Innovation 78

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Technology decisions.

Technology 195

Technology Chicago Education System 195

Associations Now

JANUARY 18, 2019

Technology can streamline many processes, but not all associations are taking advantage. Technology is one of the most powerful tools in your arsenal, yet only 25 percent of associations prioritize technology to help manage their organizations, according to Salesforce. Creating a technology budget. ContentTECH [link].

Technology 88

Technology Strategy Class Tools 88

Membership Marketing

OCTOBER 9, 2020

A time of crisis requires every organization to innovate to survive and thrive. But a common question is, how do you go about innovating? Matt Ridley’s book, How Innovation Works and Why it Flourishes in Freedom , shares valuable principles that answer that question. Innovation occurs incrementally. 241 [2] RIDLEY.

Innovation 49

Innovation Recruiting Recruitment System 49

Associations Now

JANUARY 12, 2020

Resist the temptation to demand instant innovation, and instead motivate your team with conversation about the future. The concern comes largely from a tight labor market, which gives good employees more opportunities to move on if you can’t give them a good reason to stay. Everybody must innovate!

Innovation 110

Innovation Revenue Proposal Survey 110