Smooth The Path

DECEMBER 11, 2017

The link between each new member’s experience and overall engagement is significant news because increased new member engagement does not just benefit the small segment of new members. Increased new member engagement over time, improves all member engagement. But, are they?

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Smooth The Path

MAY 16, 2019

In this way, the food analogy is a lot like member engagement work. The friction arises because, in general, the more inconvenient member engagement practices are for us, the more our members love them. Change and innovation are inconvenient. Building member engagement is inconvenient.

Member Engagement 79

Member Engagement Member Research Innovation Survey 79

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” Are you curious to learn more?

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

MAY 7, 2017

We can do this at your association, we just need to understand members better. Related: Member Engagement Research. Case study: In-depth member interviews feed association’s strategic plan. The post How to Exponentially Improve Member Engagement at Any Association appeared first on Smooth The Path.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Associations Now

AUGUST 28, 2023

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members.

Report 98

Report Recruiting Recruitment Innovation 98

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

JULY 26, 2018

We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Related: The new member engagement rule of three. Association trend watch: member experiences.

Innovation 74

Innovation Member Insights Member Experience Recruiting 74