Innovative Workforce Solutions

Potomac Core

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. As waves of innovation, millennials, and baby boomer retirements alter future workforce design, forward thinking organizations can transform themselves and become professional development partners for their members. Innovative Workforce Solutions: Call to Action.

Disruptive Innovation Creates Association Opportunities

Potomac Core

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Are your members less confident about their growth opportunities than they were a year or two ago? Insights from members on what resources they require to be successful.

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The Trick to Innovating with Gen Y

YourMembership Blog

Ideas to help you engage, empower and retain members. How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. New Member Acquisition.

Members Hire Strategic Solutions

Potomac Core

Facing increasing pressure to produce results, they only engage in activities that help them overcome business challenges and achieve results. Associations are meeting their new mandate, by energizing their Boards to do big things, and help their members thrive in an era of uncertainty. Build nimble and cost-effective strategic solutions to address challenges and position members for growth. Engaging and enabling the organization. Breaking news.

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From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . Associations advance America’s economic competitiveness through research and innovation agendas, workforce development initiatives and global thought leader communities. . SW : Engage with us.

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How to Get Young Professionals to Volunteer


Half of Americans are under age 30 and millennials have become the largest share of the U.S. millennial noun [mil-len-ee-uh l] A person born in the 1980s or 1990s, especially in the U.S.; a member of Generation Y. Young professionals (aka Millennials) are the future of member-based organizations. Myth: Millennials are not willing to join or take an active role in an association. . Which begs the question: Can you afford not to engage them?

Eric Lanke: Millennials Are the New Slackers

Eric Lanke

Innovation. Member Engagement. Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. The deepest one Ive come across recently goes something like at a time of high unemployment and persistent joblessness, Millennials are asking for more concessions and perks from their employers. Millennials are the new kids on the block when it comes to the workplace.

Mission possible: Finding and keeping volunteers

Aaron Wolowiec

It’s the first board meeting of the year and the room is packed with enthusiastic volunteer board members. And later that month, committee members flock to your building to discuss the assignments for the year. Like zombies, committee members engage in busy work instead of generating new ideas to further the mission of the organization. The most innovative volunteer opportunities I’ve seen recently are related to tasks like crowdsourcing,” Hoffman said.

Young Association Members: Myths vs. Facts


This generation is sure to determine the future of associations, making the participation of young professionals critical to the vitality and longevity of member-based organizations. Myths & Facts: Myth: Millennials are “Generation Me,” the self-centered generation. A recent survey showed that 47% of Millennials had volunteered in the past month. 5 Simple Concepts to Engage Young Professionals. Which begs the question: Can you afford not to engage them?

Eric Lanke: There Is No Recipe for Innovation

Eric Lanke

Innovation. Member Engagement. There Is No Recipe for Innovation. Or so seems the conclusion of this fascinating blog post from Tim Leberecht of the the frog design and innovation firm, in which he reviews and connects several established and not-so-established kinds of innovation. But thats just a launching pad for Leberecht, who gives his reader a stream-of-consciousness tour of different approaches to innovation floating around the business landscape.

Positive Association Disruption

Potomac Core

How can an Association overtake an economic cycle and put its members and itself in the driver’s seat? What Keeps Members Up At Night? For Jeff Morgan, Chief Executive Officer at the Club Managers Association of America, CMAA , it was all about understanding what challenges the members were facing and how the association could play a role in creating positive association disruption. Positive Association Disruption through Member Engagement.

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12 Top Association Articles from 2016


Article #6) Does Your Association Have a Millennial Mindset? If you want to guarantee being seen by your audience, you need to get people engaged with your page content, sometimes by paying a little for exposure. Member Engagement and Innovation. Article #8) 5 Key Steps to Define, Measure and Manage Member Engagement. Is your staff having trouble grasping the idea of engagement? Article #9) Four Myths About Innovation in Associations.

Moving from Talk to Action on Diversity and Inclusion


Association executives know that the Millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in the US. We are also aware of the expanding number of studies showing that increased diversity and authentic inclusion produce more innovation, better decision-making, faster and more creative problem-solving, better outcomes, and an improved bottom line. SEE ALSO: How to Survey Association Members.

Run Your Next Dues Renewal Effort Like a Fundraising Campaign

Eric Lanke

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. If you're interested, you can download "Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations" here. If I were to bring just three innovations to my association's next dues renewal effort, I would focus on: 1.

Game Plan 2014: Seeing Around the Corners

Association Adviser

But, our experts tell us if you want to stay relevant with members (and potential members), you need to be a little paranoid and never stop looking out for what’s coming around the corner. Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. ” 365 day-a-year engagement. Plotke said it’s all about mobile and engaging the next generation member.

Association Brain Food Weekly: 8.21.20

Reid All About it

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 04.26.19

Reid All About it

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. Hear five innovative and engaging use cases to help teams achieve their strategic objectives, making you the true office hero.

Association Brain Food Weekly: 12.13.19

Reid All About it

Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.” Find out how to shift your mindset and improve member engagement throughout the membership cycle.

Association Brain Food Weekly: 10.27.17

Reid All About it

The Halfway Rule ,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members. Presenter: Becky Willis, VP of Enterprise Engagement, EdCast. Guests: Patrick Haller, Director, Membership and Member Services, National Business Aviation Association. Recruit and Retain Millennial Members. Do You Know Who Your Most Loyal Members Are?

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Association Brain Food Weekly: 8.7.20

Reid All About it

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. High Engagement Networking.

Association Brain Food Weekly: 5.15.20

Reid All About it

How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

Three Engagement Myths, Busted.


ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. Even the equipment one—if you buy new macs for everyone, are you really certain that true engagement is going to increase? Engagement is fundamentally driven by a culture that truly works. When that is happening, you’ll see your engagement scores go up.

Association Brain Food Weekly: 3.9.18

Reid All About it

By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Learn the seven steps to event marketing survival and top tactics to attract and engage attendees. – Adapt to Attract Millennial and Gen Z Talent .

Association Brain Food Weekly: 4.5.19

Reid All About it

Now that everyone has their face locked into screens throughout the day, people who can afford it are paying for “human engagement.” Membership for most is an online experience, but your local chapters and affiliates offer the luxury of “human engagement.” CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

Association Brain Food Weekly: 11.10.17

Reid All About it

Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post : “…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive. Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. Members can find information anywhere. Automating Member Engagement.

Association Brain Food Weekly: 10.21.16

Reid All About it

Learn how to create a conference culture of radical hospitality that will increase participant engagement; how to discover your participants’ expectations of your event; and how to make an on-site first impression that extends radical hospitality before and after your event. Mon 10/24 – Design Thinking for Innovation (Coursera). New technologies and trends reshape the way we use the web, transforming your members’ expectations and what you need to do to not lose them.

Association Brain Food Weekly: 3.22.19

Reid All About it

Your new member onboarding shouldn’t just be show and tell , says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path. Tue 3/26 at 8:30 a.m.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time.

The Future of Associations is Now

Association Adviser

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue. We talk to associations all of the time about how to best leverage the tools of engagement they have at their disposal.

Why Do I Keep Blogging?

Eric Lanke

That combination of angst and chutzpah manifested itself in something called The Hourglass Blog , with the hourglass symbolizing the way GenX was pinched between the Boomers and the Millennials. About innovation , and about member engagement , and about core values , and about strategy and execution. But that engagement doesn’t happen on the blog. Frankly, despite its commenting function, blogs are pretty poor devices for the kind of engagement I'm looking for.

Eric Lanke: Who Revolves Around Who?

Eric Lanke

Innovation. Member Engagement. I also read this fantastic post on SocialFish by Ryan Crowe about an outsider Millennials perspective on associations and association membership. I am a member of several associations. And frankly, neither does the association I currently manage when it comes to interacting with our members. We all still act as if we are the center of the universe and our members revolve around us. Labels: Member Engagement.

Association Brain Food Weekly: 7.18.16

Reid All About it

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Presenter: Lowell Aplebaum, CAE, member of ASAE’s CAE Commission. From Millennials to Boomers: Connecting with Members at Every Age. Amanda Myers, Director of Member Strategy, Abila. Hollywood Producer Shares His Secrets for Innovative & Impeccable AV at Events.

Xperience 2018: What to expect.


All top-of-mind trends and topics organizations are having to answer for as our members, donors, volunteers—everyone—keep up and even drive transformative tech changing our world to make it a better place to live. We’ve been diligently working to create an unforgettable experience that will have you feeling inspired and empowered to reach your full potential as a leader and team member of your organization. Innovating for Year-Round Member Engagement.

Cultivating engagement: what do you want to create?

Idea Architects

This is the 9 th and final post in my short series of moving from the idea of cultivating engagement to getting in action on doing so. We’ve previously explored the following questions and issues associated with cultivating engagement. For most organizations, applying the answers to these questions on a consistent basis should significantly increase the overall level of member engagement within their community. cultivation community volunteering engagement

The Human Face of Digital Transformation


These digital solutions enable inherently new types of innovation and creativity, rather than simply enhance and support traditional methods. It means applying the power of electronics to optimize governance, operations, administration and member services in entirely new ways. Unless you are willing to embrace risk, innovation, experimentation and new patterns of thinking there can be no transformation. Competitors vying for your members’ attention.

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth


Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials. Associations don’t need to shift away from member focused messaging, but they do need to broaden their outreach.

Eric Lanke: Should Committees Report to the Board?

Eric Lanke

Innovation. Member Engagement. These are all bodies designed to infuse the management practices of the association with the expertise and wisdom of association members themselves. If your association is an association of physicians, then you might want physicians on your Education Committee to help you decide what kind of education to deliver to your members. As a board member, my first question when faced with these requests is always: Why are you asking me?

Association Brain Food Weekly: 8.9.19

Reid All About it

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too. Results Direct is getting a group of association execs together to talk about leveraging digital channels to engage and retain members. The 4 Types of Member Value.

Association Brain Food Weekly: 11.4.16

Reid All About it

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members. Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark.

The Hourglass Blog: Those Fish Aren't Dead, They're Just Tired

The Hourglass Blog

Heres one of his key observations: What some board members tell me, when pushed, is that they tolerate things on a nonprofit board that they wouldnt stand for in their day jobs. Ive seen this in my own experience--individual board members who demand excellence in their own organizations and in their own careers, but who dont insist on the same high standards for the association they have accepted governance responsibility for. But board member engagement? Innovation.