Data Fuels Active Innovation

Potomac Core

In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S. In essence, economic data fuels active innovation at Associations. What is clear is that ongoing listening and economic data fuels active innovation at Associations. Data Driven Active Innovation.

Member Engagement Solution #10: Engagement Is About Much More Than Just Volunteering

Eric Lanke

image source I've mentioned previously that I'm leading another innovation effort for WSAE, something we're calling an Innovation Circle. Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Joining an organization isn't engagement. Member Engagement Associations

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Are You an Innovator or a Producer?

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Are Innovation and Production at Odds? May 3rd, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends. HBR posted a good article recently about Why Managers Don’t Really Want to Innovate. The article pointed out that most companies are not willing to devote time to innovation because innovative time steals from production time.

The Trick to Innovating with Gen Y

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. But once you have them as active members of your staff, board or volunteer base, what do you do? Innovating with millennials sounds like a no-brainer. While they have the enthusiasm, they may need the goals of your innovation to be laid out for them.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. New Member Acquisition.

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Traditional member benefit and services models are being replaced with a savvy focus helping Industries solve their biggest problems and win in the marketplace. Have Fearless implementation in their DNA – Fast moving culture with energized staff in a time of innovation and rapid change. Members Hire Constant Transformation.

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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Improve member retention.

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Association Relevance Despite Market Turbulence

Potomac Core

In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes. Slow Growth Creates Member Engagement Opportunities. Factors that include China, oil price volatility, a less than robust U.S. For Jahn and TFI it’s about understanding those internal and external challenges and then engaging members to help build solutions and drive industry results.

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Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Sometimes members don’t even know they have a problem. We are boring so members tuned out long ago.

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Don't Let Ego Kill Innovation in your Organization

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Don’t Let Your Ego Get in the Way of Innovation. The biggest enemy of innovation is not fear (that can be overcome). If you are satisfied with your organization’s success there’s no reason to innovate. But the problem isn’t yet a problem and without a problem it becomes very difficult to sell a solution (or innovation). Innovation makes new things and new ideas.I

Coming Soon from Spark

Spark Consulting

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Anna and I aim to turn the concept of member engagement as we in the association community have been viewing it on its head, encouraging associations to take an outside-in perspective on their relationships with their members and other audiences to promote vital community, sustainable growth, and authentic value.

Best Way to Improve Creativity

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Member Engagement + Retention. Pricing. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software Tags: blogging , creativty , innovation. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding.

Let Your Member Data Show You the Way

Spark Consulting

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. Today, NICSA now offers just five membership levels based on number of employees , removing any ambiguity for the joining member or NICSA’s membership staff. How is your association tracking member behavior and engagement?

Finding Motivation in "You're Doing It Wrong"

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Cherish the board member who says, “We’ve never done it that way. Member Engagement + Retention. Pricing. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software Tags: Friday Fix , innovation. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations.

Association Brain Food Weekly: 7.31.20

Reid All About it

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience).

Need new ideas for attracting members? Follow this 7-step framework for success

Association Success

The membership economy applies to any organization that acquires and retains members, ranging from traditional associations to for-profit companies like Amazon and Netflix. A funnel that brings new members into your organization. Of course, not every member will fit the same mold.

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Association Brain Food Weekly: 1.15.21

Reid All About it

Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. The deadline for ASAE members to apply for a judge spot is February 9, 2021. 8: Innovate. 8: Innovate.

Association Brain Food Weekly: 2.5.21

Reid All About it

They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. Fri 2/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. member, participant, etc.)

Association Brain Food Weekly: 8.22.16

Reid All About it

– Social Media 201: Content Curation, Time Management and Audience Engagement. Learn about tools to help you minimize the amount of time you’re spending on social media, while maximizing the size and engagement level of your audience. With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class member experience. Strategic Pricing for Educational Products. Host: Community IT Innovators.

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Association Brain Food Weekly: 12.4.20

Reid All About it

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable.

What’s the Big Idea?

Association Adviser

Where are member benefits falling short? If you want to get better at innovating, don’t spend all your time with people just like you. To ensure better innovation during the day, make sure you and your team unplug and recharge at night—that’s a healthy form of R&D (rest and dream). ” Last summer, I sat in on a panel discussion about innovation for association professionals. Are your member benefits offering real value?

Will Chapters Be Relevant in 2021?

Mariner Management

One of the biggest shifts is tied to the way our members are connecting with us for learning and knowledge sharing. Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery.

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Association Brain Food Weekly: 10.16.20

Reid All About it

Frugal innovation. Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Virtual conference pricing. Tactical Actions to Drive Engagement.

Good Enough: the silent killer of organizations

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. July 27th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Being comfortable is not the road to innovation. Member Engagement + Retention. Pricing. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software Membership Software Association Management Software. Solutions.

A Quick Way to Invigorate Your Off-site Meeting

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. So I figured this would be a good book when I got around to it but as I was browsing the library shelves looking for some books on engagement it was there. Here’s one I’m repurposing into an innovative Friday Fix: Pink talks about replacing your off-site (planning or review) meeting with a FedEx Day. Member Engagement + Retention. Pricing.

Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. 2020 Engagement Trends Report.

Association Brain Food Weekly: 7.10.20

Reid All About it

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. More info/register (fee for MPI non-members). How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 9.11.20

Reid All About it

The weekly list of free educational events and resources for the association community… Virtual conference pricing. Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.”

Association Brain Food Weekly: 2.19.21

Reid All About it

Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. WBT suggests motivating and engaging learners by applying the behavioral science principles of gaming, not gamification. Host: Member Clicks.

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Association Brain Food Weekly: 4.12.19

Reid All About it

Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees.

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Association Brain Food Weekly: 6.5.20

Reid All About it

Parts of the program were open to anyone , no pass purchase required, such as the Virtual MuseumExpo (note the chat box on each page), virtual poster hall , and Museum Showcase —“our way of highlighting all of the incredibly generous San Francisco Bay Area museums [members] who have supported us—first with the in-person #AAM2020 conference & when we transitioned to #AAMvirtual.”. More info/register – fee for MPI non-members. More info/register – fee for MPI non-members.

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Association Brain Food Weekly: 8.14.20

Reid All About it

A few other notes… Interview sessions are much more engaging than talking head sessions. Exhibitors were psyched about the numbers, so provide free education for members—or a decent selection of education, for example, keynotes, game changers and basic-level sessions.

Association Brain Food Weekly: 12.6.19

Reid All About it

MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Hear practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. Member Engagement and Loyalty Study Reveal.

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Three Ways to Maintain the Post Conference Momentum

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Does this sound like your experience at your member-based organization? There’s the pre-learning/preparing you do, the actual conference learning and the innovation that occurs from your experience. Don’t let the blank looks from coworkers dull your enthusiastic ideas for your member-centric organization. Member Engagement + Retention. Pricing.

Association Brain Food Weekly: 12.13.19

Reid All About it

Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.” Find out how to shift your mindset and improve member engagement throughout the membership cycle. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price.

Top 5 Ways the Salesforce Platform Benefits Associations

Nimble AMS

Knowing your members, tracking interactions with them, and being able to get useful business intelligence about membership trends are more important than ever before. Insights into your membership can help you make smarter decisions and provide greater member value.

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Association Brain Food Weekly: 6.12.20

Reid All About it

I also like the 30-minute roundtables (8 person limit) based on interest, 1:1 virtual networking with other senior-level attendees, and the countdown clock on their home page showing when the registration price goes up. Hear about the nine building blocks of every successful model so you can determine where things must change to better meet member and critical stakeholder needs. How to Go Virtual (While Still Creating an Engaging Experience). An Hour of Innovation.

Don?t let legacy association management software be your legacy

Nimble AMS

Make sure your association doesn’t pay the price for outdated software. Paying the price for a legacy AMS system. Consider the following ways your association might pay the price for staying on outdated software: Wasted funds – With older software, you might pay as much as hundreds of thousands of dollars for each product upgrade. In addition, customizing legacy software as your needs change often requires hiring a developer or re-engaging your software vendor.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. However, with the right software, mindset, and this guide, your event will generate more value and member engagement for your association.

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Association Brain Food Weekly: 5.8.20

Reid All About it

Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement.