Member Benefits Take a Back Seat to Member Experiences

Smooth The Path

What is it like to be a member? Many members say they feel a warm sense of belonging. Engaged members talk about the sense of community where colleagues are supportive, understanding, and generous. Members also feel valued because they give to the community.

Social engagement for a great member experience

YourMembership Blog

Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. Here are a couple of social technology capabilities to consider: Built-in online community Many association technology providers are seeking innovative ways to elevate social networking among association. The post Social engagement for a great member experience appeared first on YourMembership.

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Intentionally Designing Member Experiences

Smooth The Path

If you have ever had the experience of attending a meeting, conference or session where you saw the other participants respond enthusiastically, only to try that very same thing back on your home turf and get a lukewarm response you’ll know what I mean. It’s another to feel the response and then design an experience to elicit that same feeling. Here’s the thing about experiences. Experiences are not a moment in time. Related: The stories members make up.

Association Trend Watch: Member Experiences

Smooth The Path

The world is moving toward experiences … are associations focusing enough on member experiences? But what we are building with artificial reality is an internet of experiences.” Virtual reality, I hear, is far better when you experience it with someone else. With virtual reality or mixed reality as the delivery system we will move the internet from one of information to one of experiences. We used to focus on member benefits.

3 technology trends to improve your association’s member experience

Nimble AMS

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. One of the key reasons to keep up with the latest technology is to ensure you continue to deliver the experience your members have come to expect. You must meet, and ideally exceed, member expectations.?Otherwise,

How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? Turn to technology innovation. One of the key findings from Salesforce’s second edition of the State of the Connected Customer report , points to the importance of innovation. As a member-based organization, how can your association go about embracing innovation?

Improve the Member Experience with Curated Networking

Smooth The Path

How many meaningful connections does each member make during the conference? Are you wondering how that can be when members share the same profession or same title or same industry? From our member’s point of view there is actually a lot of variation. Members want to meet others demographically like them. There is also goals focus to consider, members want to meet others who have the same goals. One reason why associations connect members.

Why You Might Want to Add an Online Summit to Your Association Innovation List

Smooth The Path

The biggest problem with most annual conferences is that most members cannot go. What percent of your members make it to the conference each year? Which means that 70 to 90 percent of our members do not experience one of the top benefits the association has to offer. You might be hoping I give some tips on how to attract more members to your conference. Instead, let’s talk about how we get a conference-like value to members who never attend.

Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. The mobile technology industry is commonly held up as an epicenter of innovation and creativity in the 21st century, a model for other sectors to learn from or emulate. LLOB gorges on member benefits and demands bigger and bigger bundles to satisfy its hunger.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

What is Going Well in Your Association?

Smooth The Path

Because associations are taking their conferences online, they find they can extend member engagement beyond the usual 1-5 days a year. Association Innovation association change association solutions change innovation practice member engagement member experience solutions

5 Tips for Implementing an LMS to Increase Productivity

Higher Logic

One of the main functions of an association is facilitating the professional development of your members. This could mean providing networking opportunities ( maybe through an online member community ), posting job openings, and even providing continuing education (CE) programs.

LMS 174

39 Online Community Stats You Should Know in 2019

Higher Logic

The online community stats are broken down into these categories: Benefits of Community for Community Members. Benefits of Community for Community Members. 63% of communities empower members frequently or all of the time, in the following ways: Asking questions (76%). External communities impact these complex member objectives: Networking with peers (77%). Communities empower members, leading to high rates of engagement: 7% of members explore.

Innovation and Optimism Drive Membership Growth

Associations Now

And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future. That could be a cause for concern, and I think it emphasizes the need for associations to continue to make changes that are bold and meet members’ needs.”. This year’s survey found a correlation between associations with an innovation program and consistent year-over-year membership growth.

The Two Paths We Take

Smooth The Path

All extras are cut from the budget, every penny is counted, and staff members underspend to realize end-of-year surpluses. Even though members continue to receive value through the core benefits, they feel the change. When organizations Circle-the-Horses, they degrade the experience.

Our Members are Burning Out

Smooth The Path

Members are feeling burned out in many professions, industries, and fields. But we can’t force our members to go on vacation or to stop worrying. We can raise up the ideas of our innovators. We can show them the experiments that their colleagues tried that didn’t work. Your association might be the balm for your members’ burn out. Related: Teach your members to be indispensable. Innovative association leaders borrow and apply ideas.

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Instead, think of t hese points as guidelines as you’re crafting your member experience , so you can do personalization well.

10 Traits of an Innovation Mindset for Your Association

.orgCommunity

Associations can’t fulfill their missions without innovation. Innovation helps organizations create and improve processes, products, services, and experiences for their members, customers, staff, and audiences. Technology helps us turn innovative ideas into reality, but innovation is powered by organizational cultures that support and nurture an innovation mindset. 10 elements of the innovation mindset to nurture at your association. #1:

Identifying Innovating Members

Smooth The Path

In member interviews professionals break roughly into three world-views. I call these the innovators. The third worldview is a mix of the two, and is most prevalent, I feel I am able to be innovative and creative in certain circumstances while in other situations I am less able to pursue a seemingly risky path. The first group of professionals do seem to be experimenting and finding some success even in professions and industries completely upended.

Study Holds Key to Association Member Engagement

Smooth The Path

For the last year, I have been saying that members who engage with the association within the first 3 days to 3 weeks of joining become more engaged through the life of their membership. I have been shouting this from the rooftops because members have told me this in interview after interview. The link between each new member’s experience and overall engagement is significant news because increased new member engagement does not just benefit the small segment of new members.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Customization capabilities and mobile-friendly access are also vital features at the core of delivering the seamless community experience your members want. Drive a Better Member Experience with Additional Modules. Objective #5 - Program Innovation + Collaboration.

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Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, Many indicators point to a member engagement problem for associations. When members had more time in their days. When member attention was not so scarce. Back then, more members were more engaged. But I do see some association professionals addressing the member engagement problem for their organization. They have great experiences with and because of the association.

Big Ideas for Association Professionals

Smooth The Path

Last year, because of the Association Industry Innovation Study , I was consumed with the continuum of innovation. A seemingly simple concept but, one that offers the answer to many associations who cannot seem to get their innovation engine started. The membership has to be of value for members to give their time, money, and attention. But, less often we talk about member experience which is the second key ingredient of the engagement equation.

I am Not a Fan of Most Membership Structure Change Projects

Smooth The Path

Members are not as involved as they once were. Metrics are softer, as is the revenue to fund member benefits. Associations with individual membership see the opportunity to reach more members with organizational membership. While those with organizational membership realize the problem associated with reaching and engaging second-degree members. Related: What your members need most right now.

Make More Time by Adopting Minimalism at Your Association

Smooth The Path

More time to spend with family and friends, more time for experiences, more time to do things that feel meaningful. Sometimes what members need is a deeper relationship with the association, with us the staff, and with each other. Let’s free up time to connect with members, connect members to the association, and connect members with each other. Connecting with members may not require much more money, but it will undoubtedly require time.

Association Pillars of Excellence

Smooth The Path

How often are we out of sync with members? Intentionally designing member experiences. Association Strategy Member Experience association staff association strategy innovation member experience member value membership staff staff cultureWhat are your association’s pillars of excellence? Did the association’s pillars of excellence evolve?

Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Chapters Could Be Replaced by Special Interest Groups

Smooth The Path

Special interest groups (SIGs) deliver unique value to members. SIGs: Allow members to shortcut the process of networking and get connected with the group who cares about the same issues. Connect members who are working on what they are working on, and who may be one step ahead of them in their project; this generates solutions and camaraderie among members. Can become an incubator which tests experiments and disseminates the winners to the rest of the membership.

Member Engagement Just Got Temporarily Easier

Smooth The Path

There may never have been an easier time to engage members because our members’ needs have temporarily just gotten more transparent. We can jump in and engage members because member engagement is supportive and good and helpful for our members and, boy, do they ever need help and support right now. Find out precisely how your members are suffering and consider offering them solutions by providing information, training, and community.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Dues revenue most commonly comes in as annual payments from organization members. There’s nothing wrong with trying out new member benefits or revenue sources.

Broken Association Processes Fracture Member Engagement

Smooth The Path

Three years ago a membership manager wrote a warm welcome letter for all new members to receive. This letter explained the benefits of being a member and how to get involved. Members can just hit reply. Has there been any member feedback?

Every Professional Feels Very Alone Sometimes

Smooth The Path

Find out what aspect of your member’s professional lives has them feeling most alone. Related: Members want to be seen. Your members feel very alone. Association Innovation Association Value alone belonging leader lonely member experience mentor new member new-to-the-profession sponsorMost professionals in most organizations feel alone some of the time. They are right; they are alone. They are the only person like them.

Are Associations Prepared for Member Career Churn?

Smooth The Path

Helping attendees personalize the conference, extending the life of the conference, and creating inquiry and curiosity are inherently engaging and will engage members. It means we have to get a lot better at attracting new members and engaging new members. It means we have to get better and faster at understanding our members and their challenges. It may mean members switch associations every 10 years.

Our Members are Self-Centered

Smooth The Path

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences. Can you stand in your member’s shoes and do this?

Why Long-Time Members Are Reluctant to Leave Your Association

Smooth The Path

New members are our most at-risk segment of members but, they are not the only at-risk members we have. We see retention rates decline for long-time members as well. Long-time members have experienced years of happy membership. Too often long-time members feel like they could take the stage and give the speaker’s presentation. How do you know when your long-time members are becoming disenfranchised?

Differentiating Between Member Feedback and Member Criticism

Smooth The Path

Each time you offer members something new you have a choice. You can listen to the feedback from those members who are all in. Member feedback helps the new change or product reach its fullest potential. What is your association’s take on member feedback? The post Differentiating Between Member Feedback and Member Criticism appeared first on Smooth The Path. They are trying their hardest to give you thoughtful, useful feedback.

Is Your Association Providing a Quality Digital Experience?

Protech

Yet, some organizations can lag in developing the technologies they need to provide a satisfying digital experience for their customers. . O ur webinar – 6 Tips for Improving the Member Digital Experien ce – with Refactored ’s Chief Strategist Rob Bean address es this exact problem. The digital customer experience is a c ombination of all your association’s digital interactions. What CMS Functionalities do Members Expect? .

Whose Feedback Matters Most to the Future of the Association?

Smooth The Path

Related: Identify innovating members. We should value the members who value the association the most. Is the association providing enough value to long-time members? Member Experience Member Insights association change change management future focused member experience member feedback member insights riskThe post Whose Feedback Matters Most to the Future of the Association? appeared first on Smooth The Path.

Some Ideas Do Not Scale at Associations

Smooth The Path

A new member welcome call might work great, but there’s not enough money, time, or emotional energy to do it for all new members. Perhaps printing a note to look handwritten saves staff time but to members, it seems just like any other promotional piece.

Our Member’s Decisions Are Not What They Seem To Be

Smooth The Path

Do you ever find yourself wondering why members make the decisions they make? Sometimes member’s decisions seem so irrational. Why are our members so irrational? At that moment, in their shoes, knowing what they know, having the experiences they have had, in the environment, our members are in, they are making the most rational decision possible. Related: When we create a vacuum of information, our members make up stories.