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The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

And we focus far more on data and surveys than we do on qualitative market research. Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. We may start to repel members instead of attracting them. Why do our best members love us? Have conversations with your members.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

And we focus far more on data and surveys than we do on qualitative market research. Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. We may start to repel members instead of attracting them. Why do our best members love us? Have conversations with your members.

One Thing We can do to Prepare for Change

Smooth The Path

Related: Members need association help when they face change or start something new. The award-winning process for association innovation. Did you know that member surveys can be risky? Association Strategy Member Research change innovation member insights member problems risk strategy technologyThe post One Thing We can do to Prepare for Change appeared first on Smooth The Path.