SocialFish

SEPTEMBER 28, 2015

And we focus far more on data and surveys than we do on qualitative market research. Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. We may start to repel members instead of attracting them. Why do our best members love us? Have conversations with your members.

Member Research 93

Member Research Marketing Survey Analysis 93

SocialFish

FEBRUARY 22, 2019

And we focus far more on data and surveys than we do on qualitative market research. Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. We may start to repel members instead of attracting them. Why do our best members love us? Have conversations with your members.

Member Research 50

Member Research Marketing Survey Analysis 50

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. The award-winning process for association innovation. Did you know that member surveys can be risky? Association Strategy Member Research change innovation member insights member problems risk strategy technologyThe post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Survey 69

Survey Process Member Insights Member Research 69