The weekly list of free educational events and resources for the association community…
Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Either you have it or you don’t but you have to produce anyways. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs—have at it!
Event safety. The team at Event Farm has been hosting a series of webinars about the safe return to in-person events. During the last one, they introduced their event safety playbook full of tips and resources. Check it out before you get too deep into your planning process.
API basics. If you’re a regular person (i.e., not a techie) in charge of selecting and implementing technology, you need to know a bit about APIs. MemberSuite shared some API basics, just enough so you know what questions you might have to ask and what pitfalls you need to look out for.
Remote work technology. Achurch Consulting are the go-to consultants in the association space for remote work so they have opinions, naturally. They recently shared a list of must-have technology for remote work along with tips for selection and implementation.
Hybrid work. Microsoft’s 2021 Work Trend Index focuses on the move to hybrid work. Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. Yikes.
Quick hits
- Five takeaways from the Digital Networking Incubator designed by Amanda Kaiser and Matchbox Virtual Media. (Sarah Michel, Velvet Chainsaw Consulting)
- Google’s new search ranking factor: core web vitals, a set of page experience metrics related to page speed, responsiveness and visual stability. (Amanda Gant, Orbit Media Studios)
- 13 questions you should ask to understand if a company cares about diversity, equity and inclusion. (Sarah Schultz, Scouted)
Good eats
Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.
- Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. What a treat to sit around a table chatting with friends. Before I headed out, I made blackened bluefish—my blackened spice mix recipe is at the bottom of this post—for Jim. I ate my portion the next few days for lunch. On the side, roasted broccoli and nuked sweet potato.
- The next night, soft shell crabs again, I’m not complaining—the same preparation as last week because it’s so good, although we had them on buns this time. On the side, a mix of sautéed greens (arugula, red Russian kale, radish and napini kale) with orange bell pepper, red onion, green onions and dried cranberries, and frozen onion rings.
- Hugs in the house! The other big event was a Mother’s Day cookout with 20 family members (plus three wee ones and three dogs) on our deck. Our get-togethers are always potluck so we had lots of food. I made chicken tinga in the slow cooker, inspired by a Pati Jinich recipe, although I start with boneless, skinless chicken thighs. My accompaniments were tortillas, slaw, salsa verde, pico de gallo, avocado and lime wedges.
Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.
Fri 5/14 at 12 p.m.* – Is My Data Good Enough
Your data is good enough if you know a few simple secrets about how to manage it. Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. More info/register.
Host: Tasio
*All times are Eastern Daylight Time unless otherwise noted.
Fri 5/14 at 12 p.m. – EventTech Chat
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.
Host: Brandt Krueger, founder Event Technology Consulting
Fri 5/14 at 3:45 p.m. – How You Show Up: Building a Better Relationship With Your Boss and Coworkers
How you choose to “show up” through your personal behavior in the workplace is a function of your emotional intelligence (EQ) and affects how you’re seen by your coworkers. Two core competencies most common in EQ models are structured around “self” and “other” awareness. This program will take a deeper dive into those two competencies. More info/register. (Must join Fridays@4 for free first.)
Host: Fridays@4
Presenter: Trevor Blondeel, PCC, Founder, Operations Kickstart
Mon 5/17 at 1 p.m. – Carepoints in the Member Journey (the 100th episode of Chatting with Agnes & Cecilia)
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.
Guests: Joy Duling
Hosts:
- Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
- Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
Tue 5/18 at 12 p.m. – Crunch and Munch Monthly Chat
We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.
Host: ASAE Component Relations and Volunteer Management Section Council
Tue 5/18 at 12 p.m. – Crafting High Impact, Authentic Stories to Drive Connection
Learn how to use a super-sticky storycrafting technique using an interactive Mural board. Find out how to identify and select the right stories to engage your customers and audiences and entice them to connect with your business or organization. Join to watch the magic unfold or click into the Mural board and collaborate live with us as we work together to make storytelling magic happen. 1 CMP credit. More info/register.
Host: PCMA
Presenters:
- Liz Lathan, CEO, Haute Dokimazo
- Nicole Osibodu, President, Haute Dokimazo
Tue 5/18 at 12:30 p.m. – Meetings of Membership Minds
These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.
Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates
Tue 5/18 at 3 p.m. – Instructor-Led Training: Ideas to Help You Deliver a Classroom Experience to Virtual Learners
Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Creating a virtual learning experience that can replicate the benefits of in-person instruction will become a more pressing priority for education professionals. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. More info/register.
Host: Omnipress
Tue 5/18 at 4 p.m. – The Art of Online Conferencing Done Right
Learn how to create more engagement, connection and meaning at your next virtual conference from. Bring your questions and conference dreams along as we discuss the common mistakes of online conferences, sponsor engagement and lead capture, conference microsites, breakout rooms, networking and everything virtual conferences can be. More info/register.
Host: Grype Digital
Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets
Wed 5/19 at 11 a.m. – Issues Management for Government Affairs – How to do More with Less
Teams need to do more with fewer resources and greater expectations with the recent increase in lobbying and advocacy efforts. Hear about tips and tricks to help demonstrate your ROI as a government relations professional, modern issues management technologies that allow teams to do far greater work with smaller budgets than ever before, and staffing your team for this new normal as we head into uncharted territory. More info/register.
Hosts: FiscalNote & CQ Roll Call
Presenters:
- Chuck Melley, Senior Vice President, Global Government Relations and Sustainability, Pearson
- Chelsea Raab , Managing Director, FiscalNote
- Daniel Sepulveda , Vice President for Global Partnerships and Public Policy, Wiley
Wed 5/19 at 12 p.m. – Cracking the Code on Event Networking
In February, our two guests founded the 2021 Virtual Networking Incubator. They were determined to bring together some of the best minds from around the country to crack the code on how to deliver on the promise of making meaningful connections. Learn their secrets on how to improve in-person and digital networking experiences, new considerations for hosts planning networking events, the behind-the-scenes running of the Incubator, and different networking types and how to select the right one for your participants. More info/register.
Host: Velvet Chainsaw Consulting
Presenters:
- Amanda Kaiser, member engagement specialist, Kaiser Insights
- Arianna Rehak, CEO and Co-Founder, Matchbox Virtual Media
Wed 5/19 at 12 p.m. – Staying Remote, Returning to Work, or Both? Legal Considerations for Nonprofits
We examine several of the key rules nonprofits need to be aware of as they approach the issue of remote work. Get a glimpse into questions company leadership must ask themselves when considering the future of their workers and workplace environments. From employment laws to tax issues that could arise in conjunction with remote work, hear insight into the considerations your nonprofit organization must be aware of when determining solutions to this complex, wide-ranging topic. More info/register.
Host: Venable LLP
Presenters:
- Walter Calvert, Partner, Corporate, Venable LLP
- Jennifer Prozinski, Partner, Labor and Employment, Venable LLP
- Robin Burroughs, Associate, Labor and Employment, Venable LLP
Wed 5/19 at 1 p.m. – Why Deliverability Matter – And Why it’s Getting Harder
Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths. More info/register.
Host: American Marketing Association
Presenters:
- Guy Hanson, VP of Customer Engagement at Validity
- Kayla Fuller, Email Strategist at Validity
Wed 5/19 at 1 p.m. – #ExpoChat on Twitter
ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.
Wed 5/19 at 2 p.m. – The Future of Board Work: Increasing Effectiveness in Digital Settings
Hear insights culled from OnBoard’s 2021 Board Effectiveness Survey. Learn fundamental guidance for effective all-digital board meetings; best practices for the eventual return to in-person board meetings; and how to leverage digital platforms to boost meeting preparation by participants, improve record-keeping, and inspire faster and more accurate decision-making. 1 CAE credit. More info/register.
Host: ASAE
Wed 5/19 at 2 p.m. – Are Covid Passports Next for Meetings?
For the travel industry to safely recover, digital Covid passports that store test results and/or vaccination status will be required, Such technology is also key to restoring confidence in meetings and events. Hear about the process of establishing digital Covid records and the implications for the meetings and events industry. 1 CMP credit. More info/register.
Host: Northstar Meetings Group
Presenters:
- Terrell Jones, Managing Principal of ON Inc. and Founder of Travelocity, Kayak and several other travel startups
- Loren Edelstein, Vice President, Content Director, Northstar Meetings Group
Wed 5/19 at 3 p.m. – How to Determine Your Most Valuable Products & Which to Sunset
Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association). More info/register.
Host: Association Analytics
Presenters:
- Bill Conforti, SVP of Strategy & Solutions, Association Analytics
- Greg Pollack, Vice President of Sales, Association Analytics
Thu 5/20 at 11 a.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations
Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.
Host: Save The Associations
Presenters:
- Michelle Mason, President and CEO, Association Forum
- Patricia Montague, CAE, CEO, School Nutrition Association
- Sandra Robert, CAE, CEO, Association for Women in Science
- Horacio Gavilan, Executive Director, Hispanic Marketing Council
- Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
- Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
- Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company
Thu 5/20 at 11:30 a.m. – Conferences in 2021 (and Beyond): Is Virtual Here to Stay?
Now that hope for hybrid and physical meetings is on the horizon, what will happen to virtual? Is there an opportunity for online events to continue leading the industry? Hear about the important lessons we’ve learned in the last year, the new attendee expectations that virtual conferences have created, and what it all might mean for conference organizers in 2021 (and beyond). More info/register.
Host: Ex Ordo
Presenters:
- Tony Banks, Head of Conferences & Events at The Stroke Association
- Paul Cook, Founder of The Hybrid Event Centre
- Nicole Leida, Head of Conferences & Events at The National Cancer Research Institute
Thu 5/20 at 11:30 a.m. – Event Marketing Roadmap
Planning the marketing efforts around your event is just as important as planning the actual event itself. Hear about the simple event marketing roadmap, created for small-staff associations like yours to ensure the short- and long-term success of all your events. Learn what should be included in a successful event marketing plan, top marketing channels to increase registration, and strategies to boost member engagement before, during, and after your event. More info/register.
Host: Your Membership
Presenter: Michelle Schweitz, marketing manager, YM Membership
Thu 5/20 at 12 p.m. – Rethinking Relevance in a Post-Pandemic World – Executive Management Dialogue
COVID19 administered a massive “stress test” to three fundamental aspects of associations: governance, product line and technology. But it wasn’t a test. It was real. And it reinforced the need for real change. Radical change. Join the presenters and your peers as execs share their experiences creating more intentional approaches to governance; examining their scope of programs and services; and intensifying their adoption of “digital first” thinking. 1 CAE credit. More info/register.
Host: ASAE
Presenters:
- Harrison Coerver, President of Harrison Coerver & Associates
- Mary M. Byers, CSP, CAE, co-author with Harrison of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: Five Strategies for Competitive Associations, and host of the “Successful Associations Today” podcast
- Adam Legge
- Leonard Toenjes, CAE, President of AGC of St. Louis
- Kathleen T. O’Loughlin, DMD, MPH, Executive Director and Chief Operating Officer of the American Dental Association
Thu 5/20 at 12 p.m. – The Three Stages for Gaining a Sponsorship Commitment
The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. Sponsors go through three specific stages prior to making a commitment. We will dive into the three stages, make sure you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. More info/register.
Hosts/presenters: Lewis Flax and Scott Oser
Thu 5/20 at 12 p.m. – Kick Your Meeting into Hybrid Gear (Part 2)
Hear a discussion of hybrid events, from creation to execution to post-event evaluation. More info/register.
Host: Talley Management Group (TMG)
Presenters:
- TMG President and CEO Gregg H. Talley, CAE, FASAE
- TMG Director of Event Strategy, Derrick Johnson, DES, CMP
Thu 5/20 at 1 p.m. – Pandemic Compliance and Safety at Live Events: Understanding the 2021 Event Budget
So far, we’ve covered public health, legal and event best practices, as well as the 2021 event planning playbook. Now it’s time to address the next big question: How much is hosting a safe live event going to cost? CAE/CMP credit. More info/register.
Host: Event Farm
Presenters:
- Marcella Farman-Dietz, executive event consultant, Medialink
- Ryan Costello, co-founder, Event Farm
Thu 5/20 at 1 p.m. – 5 Ways to Enhance the Modern Member Experience
Most existing association management system (AMS) solutions lack the online customer experience that people have come to expect in our digital age. This often makes associations look dated and out of touch with current trends and expectations. Hear tips on enhancing member experiences in order to attract new members and keep the ones you have happy. More info/register.
Hosts: RSM and ReviewMyAMS
Thu 5/20 at 1 p.m. – Moving into In-Person Events Strategically
What is your safety plan as live events make a swift comeback? You need a strategy that will protect your guests and stakeholders from the potential risk of an outbreak. This session will equip you with the right solutions and knowledge on how to move back into live events strategically and safely. More info/register.
Host: Black in Events Network
Presenter: Kimberly Corbin, CMP, CDS, PCA, COVID-19 CO. Co-founder and Managing Partner of Meeting Shields LLC
Thu 5/20 at 1 p.m. – Frontiers of Learntech: Implications for Your Learning Business
Explore the future of learning technology—artificial intelligence, data, virtual and augmented reality, personalization, and more. We’ll focus on the practical implications of where learntech is headed, to help inform your learning business’s strategic use of technology, now and in the future. 1 CAE credit. More info/register.
Host: Tagoras
Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
Thu 5/20 at 1:30 p.m. – Everywhere Automation Can Be Implemented in Your Association or Nonprofit
Automation functionality is already available to associations and nonprofits in commonly used software and systems – but are you fully leveraging this powerful technology to lessen the manual workload and permit your staff to focus on more strategic imperatives? This webinar overviews the workflow and automation technology available in standard technology platforms, best practices for creating and deploying successful automations, and a list of starter concepts to bring back to your organization. More info/register.
Host: Fíonta
Presenter: Lisa Rau, Ph.D., Co-founder, Fíonta
Thu 5/20 at 2 p.m. – Tech for Associations: Leveraging Integrations to Enhance Your Web Presence
Explore some of the most current website and web app integration opportunities for associations through real-world examples. Uncover how proper integrations can save your team time and money, while also offering visitors a better user experience and collecting valuable information. Examine the process of when to integrate and how to choose the right integration partner. More info/register.
Host: Unleashed Technologies
Presenter: Michael Spinosa, president of Unleashed Technologies
Thu 5/20 at 2 p.m. – Exploring Your Data
Once you have outlined the steps you need to take to build a data culture, you’ll need to identify the data you want to track. What are the right metrics to capture? Learn why you should avoid vanity metrics, how to define metrics, like lapsed members, and tips to automate and save time. More info/register.
Host: Higher Logic
Presenters:
- Beth Arritt, Product Marketing Manager, Higher Logic
- Nicole Covello, Data Analyst, Wicket
- Jeff Horne, CEO and Co-Founder, Wicket
- Vasan Selliah, Member Insight and Engagement Manager, CSAE
- Joshua Slyman, Consultant, Strategic Services, Higher Logic
Thu 5/20 at 2 p.m. – Event Talk Live: Booking the Best
Learn how to seek out the best talent for your events and how to keep them coming back year after year. Find out about an entertainer who can bring the party to your next virtual event. Hear an enlightening discussion about booking experts and thought leaders for events in a variety of industries and spaces. More info/register.
Host: Accelevents
Presenters:
- Haste and Hustle Founder and CEO Shauna Arnott
- Event experts Shauna Arnott, Deanna Nwosu, and Karlet Hewitt
- Alyssa Zingaro, Accelevents
Thu 5/20 at 3 p.m. – Reconvene
Introducing RECONVENE, a free, two-day virtual summit made for event creators of all kinds, featuring some of the most forward-thinking entrepreneurs, artists, producers, and promoters in the event world. We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. More info/register.
Hosts: Eventbrite, National Independent Venue Association, Music Venue Trust and FundBox
Thu 5/20 at 4 p.m. – My Association Roadmap Needs an Upgrade: Does Your Strategic Plan Support the Need for Change?
Hear about the evolution of associations (perfect storm of changes) and what changes create the most disruption for associations; the need to prepare for new normal; and traditions, systems and governance challenges and which ones present the greatest barrier. 1 CAE credit. More info/register.
Host: ASAE Reston-Loudoun Idea Swap
Presenter: Francesca M. Dea, CAE, Chief Executive Officer for the Society for Cardiovascular Angiography and Interventions
Thu 5/20 at 8 p.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations
Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.
Host: Save The Associations
Presenters:
- Michelle Mason, President and CEO, Association Forum
- Patricia Montague, CAE, CEO, School Nutrition Association
- Sandra Robert, CAE, CEO, Association for Women in Science
- Horacio Gavilan, Executive Director, Hispanic Marketing Council
- Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
- Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
- Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company
Fri 5/21 at 12 p.m. – Reconvene
Introducing RECONVENE, a free, two-day virtual summit made for event creators of all kinds, featuring some of the most forward-thinking entrepreneurs, artists, producers, and promoters in the event world. We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. More info/register.
Hosts: Eventbrite, National Independent Venue Association, Music Venue Trust and FundBox
Fri 5/21 at 12 p.m. – Meetings Outlook: Future Predictions for the Business of Meetings
Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. Much is uncertain, but current projections can help. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 1 CMP credit. More info/register.
Host: MPI
Presenters:
- Jessie States, CMP, CMM
- Matt Turner
Fri 5/21 at 2 p.m. – The Work Must Go On: Retaining and Engaging Volunteers Remotely
As volunteers represent 20-25% of our labor pool, losing them would be catastrophic. We have to keep our governance volunteers actively connected in order to make decisions in a timely fashion. For some associations this past year, volunteers didn’t lose steam at first. As the months marched on, we’ve encountered struggles from loss of volunteers to disengagement. Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 1 CAE credit. More info/register.
Host: ASAE
Presenters:
- Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management
- Peter Houstle, CEO, Mariner Management
Fri 5/21 at 3:45 p.m. – Promotions: Tipping the Scales in Your Favor
Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion. Based on research and tried-and-true methods of application, hear what works to help you position yourself for the promotion you want. Be ready to laugh a little as you overcome any fears you may have of putting new ideas to work for you. More info/register. (Must join Fridays@4 for free first.)
Host: Fridays@4
Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist
Tue 5/25 at 1 p.m. – RESULTS: A Networking Garden Party
Hear about the findings from our Virtual Networking Incubator, which brought 150+ association professionals together six times over the course of 12 weeks to explore virtual networking and its potential. Each Gathering in our Incubator “garden” was intentionally designed as a collaborative exploration of key virtual networking concepts, practices, and considerations—for example, size of audience, creation of safe space, what makes connections meaningful, and more. Learn about tools and practices that will help you build better networking into your own virtual events. More info/register.
Host: Matchbox Virtual
Presenters:
- Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC
- Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
- Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media
- Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE
Tue 5/25 at 1 p.m. – Disruptive Technology: Launching an AMS During a Pandemic
Hear how the Minnesota Society of CPAs launched a new AMS in March 2020, right as the pandemic began to unfold. Find out how staff were trained to quickly adopt remote work, overcoming the pandemic and teleworking issues while ensuring go-live tasks were slayed in a timely manner. These best practices, while especially important in a virtual environment, can also be applied to an in-person launch. More info/register.
Host: ReviewMyAMS
Presenters:
- MNCPA’s Manager of Digital Strategies, Misty Garrick
- benel Solutions President and CEO El Mehdi Marhoum
Tue 5/25 at 2 p.m. – Post-Pandemic Strategies for Growth: Expanding Education Programs for Member Companies
With remote work and learning becoming the norm for many of your members, there are more competitors providing professional development in your industry than ever before. By providing corporate training programs, your association can establish deeper relationships with company members and their employees, resulting in strengthened loyalty and higher member and customer retention. Hear about successful strategies used by associations to provide continuing education to professionals in their industries and take away ideas to sustain the growth of your education portfolio. 0.5 CAE credits. More info/register.
Host: ProTech Services
Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems
Wed 5/26 at 12 p.m. – Drive Chapter Behavior with Targeted Benchmarking
If we want our chapters to help us serve the members and move the mission, we need to benchmark those behaviors that help us achieve that end. In other words, let’s count the things that count. Benchmarking also implies comparison, and here’s the other important purpose. When we measure and make comparisons on those metrics which are truly important, we can then identify our “bright spots” – the high achievers – and replicate those behaviors across the system. Let’s talk about what we’re benchmarking (or not) and why. 1 CAE credit. More info/register.
Hosts: Billhighway and Mariner Management
Presenters: Peter Houstle & Peggy Hoffman, Mariner Management
Wed 5/26 at 2 p.m. – The 5 Essential Elements For Developing A Successful Remote Workforce
Remote workforce models have a multitude of compelling benefits. However, to optimize and sustain their full range of perks, organizations should address 5 Essential Elements™ in their chosen model. Learn about each element and why it’s essential, how high-performing organizations with remote workers adopt these elements and how they help improve productivity, and tips for incorporating the elements into action. 1 CAE credit. More info/register.
Host: Achurch Consulting
Wed 5/26 at 4 p.m. – Mindful Networking (Slack Edition)
AWTC Mindful Networking events are quick (45-minute), small group meetings with someone we think you should get to know. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. For this special Mindful Networking, Katherine will also be giving an overview of Slack: what it is, how to use it, and why and when you would use it for your association. More info/register.
Host: Association Women Technology Champions
Presenter: Katherine Matthews, CAE, Manager, Data & Analytics, for the National Council of Architectural Registration Boards
Thu 5/27 at 11 a.m. – Virtual Networking for Nonprofit & Association Professionals
Meet other great association & nonprofit professionals in this fast and fun — but productive — virtual networking event. We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. This isn’t about just exchanging business cards. It’s designed to really get people to engage and find real value in connecting. You’ll meet 4-8 other great professionals in your field. And even introverts will tell you the format is great. More info/register.
Host: Lee Gimpel, Better Meetings
Thu 5/27 at 2 p.m. – Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue
Learn how to ensure your non-dues revenue models are aligned with current association trends, and how to successfully generate value for members, sponsors, and most importantly, your association. More info/register.
Host: 100 Reviews/Non-Dues-a-Palooza
Presenter: Dan Stevens, President, AssociationTV/WorkerBee, TV, inc
Thu 5/27 at 2 p.m. – Marketing Channels for the Largest Generation in the Workforce: The Millennials
Learn about the social media and communications channels that are and are not worth your time for attracting the largest group of adults in the workplace, and a consistent and regular approach to engagement. More info/register.
Host: ASAE
Presenters: millennials Molly Phayer and Erica Salm Rench
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.
Creative Commons photo by Perry Kibler via Unsplash
Association Brain Food 