Smooth The Path

MAY 3, 2018

” This happens all the time in association leadership because we are coming at everything with a different perspective than our members. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”

Innovation 67

Innovation Recruiting Recruitment Survey 67

Smooth The Path

MARCH 10, 2016

Here’s an unpopular view: association staff should focus most on those members who value the association the most. These companies define arch-types and use that arch-type when talking about new strategic, marketing or innovation plans.

Member Insights 63

Member Insights Innovation Industry Resources 63

Smooth The Path

JULY 26, 2018

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them.

Recruiting 60

Recruiting Recruitment Member Insights Member Engagement 60

Reid All About it

JUNE 10, 2016

Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager.

System 130

System millennials Recruiting Recruitment 130