Turning Our Members’ Problems into Opportunities
Smooth The Path
FEBRUARY 17, 2016
Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. We solve the problems that nag our members, problems that no one else cared to solve or could solve. The trouble is, many associations are losing members because they are no longer solving problems that members can’t solve for themselves. The trick is to start thinking of members first.