One Thing We can do to Prepare for Change

Smooth The Path

Related: Members need association help when they face change or start something new. The award-winning process for association innovation. Did you know that member surveys can be risky? The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

The CEO’s Guide to Association Innovation

Association Adviser

When I say the word innovation to you, what feelings does this word evoke? In a recent research study association professionals reported that innovation is synonymous with risk, big expectations, large investments, long commitments and failure. Innovative projects fall on a continuum.

Turning Our Members’ Problems into Opportunities

Smooth The Path

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. We solve the problems that nag our members, problems that no one else cared to solve or could solve.

Association Brain Food Weekly: 3.22.19

Reid All About it

Your new member onboarding shouldn’t just be show and tell , says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path.

Association Brain Food Weekly: 6.13.16

Reid All About it

Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager.

System 130

Association Brain Food Weekly: 6.6.16

Reid All About it

Learn how to apply event design thinking using the #EventCanvas, a practical visual language and innovation process to describe, challenge, and design high-stakes events. Your association must aim higher if you want to survive and thrive amidst economic, generational, and technological change.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. We may start to repel members instead of attracting them.