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Daily Buzz: How Dark Social Is Skewing Your Data

Associations Now

#Membership associations must innovate to stay relevant & grow – simplifying #UX every step of the way. If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path. assnchat Thx @SmoothThePath ! — Keith R.

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Why Didn’t Our Members Choose Us?

Smooth The Path

We are boring so members tuned out long ago. The price we are asking for exceeds their expectations, their budget or the perceived value. There are a million and two reasons why a member doesn’t engage. Or the message doesn’t resonate. Or the communication is too complex. Or we spam them too much.

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