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How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Focusing on current stale offerings and not on innovations. Focusing on one segment of membership, but not on younger members. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. Related: How do associations attract younger members?

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New Report Reveals a Rebound in Membership Numbers

Associations Now

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members.

Report 98
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Developing My Dream Association

Smooth The Path

We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service.

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From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : OSCPA has a reputation for being very innovative.

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Focus on Members Who Love You the Most

Associations Now

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations. So, where’s the balance?