How to Recruit and Engage an Entirely New Generation of Members
Smooth The Path
FEBRUARY 13, 2018
Some associations are seeing exceptional member growth while other associations are seeing a decline. Not all associations are struggling to retain their members, but some are. Focusing on current stale offerings and not on innovations. Focusing on one segment of membership, but not on younger members. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others.