article thumbnail

4 Steps to Inspire Innovation in Your Association

Socious

“Without change there is no innovation, creativity, or incentive for improvement. Many people believe innovation is all about inventing and releasing new products. Innovation is so much more than just revamping products or services. Innovation is so much more than just revamping products or services. Defining Innovation.

article thumbnail

New Report Reveals a Rebound in Membership Numbers

Associations Now

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members.

Report 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 7.9.21

Reid All About it

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

article thumbnail

Making Virtual Exhibiting and Sponsorship Worthwhile

Smooth The Path

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”

article thumbnail

How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Focusing on current stale offerings and not on innovations. Focusing on one segment of membership, but not on younger members. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. Focusing on the wrong key industry issues.

article thumbnail

Developing My Dream Association

Smooth The Path

We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service.

article thumbnail

Daily Buzz: Event Registration’s New Frontier

Associations Now

Say goodbye to the event registration strategies of yore: Facial recognition and customized software-as-a-service solutions are taking center stage. “We It doesn’t come without risks , says member researcher Amanda Kaiser. Also: Finding a learning management system fit for your organization. Printed tickets? Other Links of Note.

LMS 69