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Is the World Ready for “Talking” Cars?

Associations Now

Focused on Making Cars Smarter At least one group is strongly focused on issues similar to talking cars—the Intelligent Transportation Society of America (ITS America), which represents both the auto industry and technology firms. The association called the DOT announcement a “significant step forward in advancing the next generation of vehicle safety and automotive innovation.” It showed that the technology could work effectively in the real world, NHTSA noted.