The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. And so the new study by Achieve , a research and creative agency for causes and The Millennial Impact Project, caught my attention. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

The Key to Attracting Millennials

Association Success

I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. Five years ago, when figuring out how to rejuvenate our gradually declining association revenues and aging membership, I remembered my kids comfort level with digital technology and knew intuitively that any attempt to attract the Millennials would have to include a new approach to our clearly outdated digital presence.


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Review: When Millennials Take Over

Spark Consulting

I recently had the opportunity to read a review copy of When Millennials Take Over , a new book by Jamie Notter and Maddie Grant of Culture That Works designed to help us get past the freak out and to a “ridiculously optimistic” view of the future of work. Fortunately, the Millennials, the generation born between 1982 and 2004, can help us. Although GenX is currently the largest segment of the workforce, within the next three years, the Millennials will be taking over.

Review 230

Younger Millennials Strike Back with “OK Boomer”

Jamie Notter

The keynote I did in San Diego last week covered both Millennials and workplace culture, and as I was preparing for it, I realized that Millennials have now been in the workforce for more than 15 years. The oldest Millennials are nearly 40 now, and that means that the younger Millennials (often called Gen Z) are now entering both adulthood and the workforce in larger numbers, and like every generation, the second-half cohort is noticeably different than the first half.

Millennials Speak Out About the Workplace

Association Adviser

Holding on to a millennial sales professional or marketer requires a company to be innovative, flexible with work setups, show appreciation often, and give constant feedback about job performance. Careers Features From the Front Lines marketing millennial attitudes millennials sales professionals

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

Some companies naturally attract millennials. Lean on research, including studies and surveys, that flat-out asks millennials what they want. One such study, done by the Intelligence Group and reported on by Forbes , sheds light on how members of Gen Y, otherwise known as millennials, prefer to work. In the study, 88 percent of millennials polled preferred a collaborative work culture to that of a competitive one.

The Trick to Innovating with Gen Y

YourMembership Blog

How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. While they have the enthusiasm, they may need the goals of your innovation to be laid out for them. Millennials aren’t thinking years in the future.

Innovative Workforce Solutions

Potomac Core

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. As waves of innovation, millennials, and baby boomer retirements alter future workforce design, forward thinking organizations can transform themselves and become professional development partners for their members. Innovative Workforce Solutions: Call to Action.

Disruptive Innovation Creates Association Opportunities

Potomac Core

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Having actionable data that answers these questions is more important than ever for associations in a world of disruptive innovation. Disruptive Innovation Creates Association Opportunities.

Why Millennials Join Associations and What Associations Can Do to Keep Them

Association Adviser

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Many of the things millennials (those born between 1980 and 2000) value most, including connection, collaboration and community outreach, can be integral aspects of membership. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

Follow These Tips To Engage Millennials In Your Conference Experience

Velvet Chainsaw

Millennials are eager to connect, participate and give says the 2013 Millennial Impact Report by Achieve. Since 2009, the report has focused on Millennial behaviors that would interest many nonprofits and conference organizers including trends in communication, service and giving. One of the biggest report takeaways that conference organizers should capitalize on is that Millennials want to be actively involved and participate in an experience.

Strategies To Create Conferences That Angry Millennials Love To Attend

Velvet Chainsaw

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. Attracting Angry Millennials. It has to do with adapting to global social changes and Millennials’ needs to engage them as paying attendees. Angry Millennials love conferences with meaningful experiences. Angry Millennials love conferences that break the rules.

Figuring Out the Millennials as Consumers

Jamie Notter

Everybody wants to figure out the Millennials. Since the Millennials are the largest generation ever, they are ultimately going to spend more than any other generation has. But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. Unfortunately, since there''s so much hype about this generation out there, it''s hard to get a bead on what is really going to matter to the Millennials.

Issues Over Institutions: How Millennials Interact With Causes

Associations Now

In a review of 10 years of research into how millennials support causes, the Case Foundation’s Millennial Impact Report finds that members of that generation tend to focus more on identifying the best solution to a problem than on which institution solves it. The millennial generation has been a force for social change long enough that there’s now 10 years of research on the ways they engage with the causes they care about.

For One Planner, Innovation Means Thinking Like Attendees

Associations Now

Alice Mathu of IAAPA shares how innovation can include comfort, sustainability and trying the latest technology. To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience.

Association Leaders Weigh in About Member Challenges, Millennials, Talent Development and Pivoting for the Future

Association Adviser

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Millennials don’t want to meet face-to-face. It’s been a good way to connect not only with millennials, but with others who may have come into coal later their careers.

10 Traits of an Innovation Mindset for Your Association


Associations can’t fulfill their missions without innovation. Innovation helps organizations create and improve processes, products, services, and experiences for their members, customers, staff, and audiences. Technology helps us turn innovative ideas into reality, but innovation is powered by organizational cultures that support and nurture an innovation mindset. 10 elements of the innovation mindset to nurture at your association. #1:

Tapping Millennial (and Other) Talent from Every Part of your Organization

The Demand Networks

"Businesses must realize the importance of adapting to millennial employees in order to leverage the advanced, forward-thinking ideas that they can provide." Innovation Leadership Reinvention and Reconfiguration innovation millennials organizational culture

Humanize and the Millennial Generation

Jamie Notter

Humanize and the Millennial Generation. That post was the setup to this one, based on the original question that was posed in one of our Humanize twitter chats, which was “Is the Millennial generation better poised to accept the ideas in Humanize than previous generations.” In my ebook on Generations , I provide my understanding of the forces that are shaping the Millennial generation. Moneyball and Management Innovation. Consulting. Speaking. About.

When Millennials Take Over by Jamie Notter and Maddie Grant

Eric Lanke

Well, they are the things that Millennials look for in the workplace. Indeed, as the provocative book title suggests, they are not just the things Millennials look for, they are the way Millennials will shape and run things when they are in charge. Commit to innovation and continuous improvement. It is the way Millennials are used to being treated online, and the example they will follow when moving into the business world.

Monday Buzz: Millennials and the Shift Away From Advocacy

Associations Now

An expert on the younger generation suggests that associations should look at social entrepreneurship, not advocacy, to engage millennials. Millennials and young adults have a differing mindset on causes than do older generations, which is why a recent study recommended that nonprofits change up their tactics to reach these audiences. As social entrepreneurs, millennials pursue opportunities to solve the world’s problems,” Sladek writes. “As

Daily Buzz: Is Your Culture Really “Innovative”?

Associations Now

Building an innovative culture? Start by not calling it “innovative.” As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. Millennials and generation Z eat a lot differently than baby boomers— and meeting planners need to adjust accordingly , says Event Industry News. The post Daily Buzz: Is Your Culture Really “Innovative”?

From Millennials to Inclusion: Key Reflections From Great Ideas 2015

Associations Now

But fortunately for you, we have some highlights here, including a sneak peek at a new book focused on millennials. Consultants and online scribes Maddie Grant and Jamie Notter are clearly pushing generational buttons with the title of their new book, When Millennials Take Over ( currently on sale for 99 cents as an Amazon Kindle book; a sample chapter can be read for free ), but even they admit that the title has its limits. What the audience says about millennials.

Eric Lanke: Millennials Are the New Slackers

Eric Lanke

Innovation. Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. The deepest one Ive come across recently goes something like at a time of high unemployment and persistent joblessness, Millennials are asking for more concessions and perks from their employers. Its horrific, McAfee says, and he goes on to detail out how Millennials should be acting in this dismal economy.

Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?

Associations Now

Millennials might be most susceptible to the mixing of business and pleasure travel. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked? Highlight these main categories, and you will likely pique the interest of more than one millennial looking to see more of the country.

Can Disruptive Innovation Benefit Associations?

SCD Group

Rather than sitting around and talking about negative trends or "fussing" about Millennials, two businesses within these industrie shave refocused and created innovations designed to re/engage participants and recruit new ones. Associations representing industries or professions should be scanning the environment to discover any disruptive innovations that might impact that industry or profession. What do you do if participation is dropping?

Eric Lanke: Recipes for Innovation

Eric Lanke

Innovation. Recipes for Innovation. He has designed some very innovative tools.and created innovative designs for traditional tools. On one wall -they shared his princples of good design.thought there might be some relevance to your interest in innovation. good design is innovative. Be sure to add a pinch of that to your innovation recipe. Labels: Innovation. Innovation. (15). Principled Innovation. Recipes for Innovation.

Innovation Starts With Observing Your Conference Attendees In Action

Velvet Chainsaw

With today’s tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it says author Steven Berlin Johnson. Some environments and workplace cultures squelch innovation while others breed it he adds. So what do conference organizers need in order to embrace innovation in their conferences, meetings and events? Innovation does not start with charts, formulas and meetings logistics. Innovation Requires Change!

Mission possible: Finding and keeping volunteers

Aaron Wolowiec

Part of the problem is traditional committee structure doesn’t allow for quick decision making, Engel said, and that doesn’t work when GenXers and millennials are accustomed to 24-7 information and networking. The most innovative volunteer opportunities I’ve seen recently are related to tasks like crowdsourcing,” Hoffman said. Are you seeing a surge in GenX and millennial volunteers?

Eric Lanke: There Is No Recipe for Innovation

Eric Lanke

Innovation. There Is No Recipe for Innovation. Or so seems the conclusion of this fascinating blog post from Tim Leberecht of the the frog design and innovation firm, in which he reviews and connects several established and not-so-established kinds of innovation. But thats just a launching pad for Leberecht, who gives his reader a stream-of-consciousness tour of different approaches to innovation floating around the business landscape. Labels: Innovation.

Seeking Some Meetings Innovation? Ask Attendees.

Associations Now

How associations can take cues from what one hotel brand recently did to encourage new ideas and innovations from guests and apply them to their meetings. Earlier this year Marriott International unveiled two new initiatives with a dual purpose: to attract more millennial and tech-savvy guests to their properties and to increase guest satisfaction. The first is an Innovation Lab at its Bethesda, Maryland, headquarters. Hold a Meetings Innovation Contest.

To Invite Innovation, Make Friends With Risk and Change


CHEST prides itself on an innovative approach that recognizes and responds rapidly to new demographics, evolving technology, and the shift from growing membership to growing engagement of the profession. Whether it’s understanding the impact of Millennials on the market, meeting the demand to go mobile with education and communications, or expanding its customer base beyond the membership—CHEST’s staff and volunteer leadership are creative problem-solvers who embrace growth and change.

The Hourglass Blog: A Prescription for Innovation

The Hourglass Blog

A Prescription for Innovation. This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. • Innovation is using technology to streamline operations and deliver new services. • Innovation is sunsetting legacy programs and developing new programs more aligned with the current needs of members. This is our business case for innovation.

The Hourglass Blog: Innovation = Creativity x Execution

The Hourglass Blog

Innovation = Creativity x Execution. This is a fantastic post on innovation from Vijay Govindarajan , co-author of the new book, The Other Side of Innovation: Solving the Execution Challenge. In it, he really drives home the point that the hard part of innovation is not the creativity, the coming up with innovative ideas; but the execution, the translating the ideas into action. Labels: Innovation , WSAE. Developing Millennial Leaders. Innovation.

The Hourglass Blog: We're All Millennials Now

The Hourglass Blog

Were All Millennials Now. Its almost as if the themes of leadership and innovation have taken over. Millennials: Tech-savvy, entrepreneurial and independent, they tend to value work-life balance and meaningful work more than a large paycheque. Now, with the definitions listed above, I think Im going to start being a Millennial. Developing Millennial Leaders. Innovation. Millennials. Principled Innovation. We're All Millennials Now.

Book Review: When Millennials Take Over and the Fluid Workplace

Beth Kanter

I am knee deep in developing a peer learning program for Millennial leadership development in nonprofit organizations that is designed based on the research out there. They’ve based their writing on an ongoing survey of Millennials in the workplace as well as an extensive research literature review. The Millennial generation entering the workforce. In other words, it does not work today and will never make sense to Millennials.”

The Hourglass Blog: The Season of Innovation

The Hourglass Blog

The Season of Innovation. Thats certainly what it feels like with the ASAE Annual Meeting next week and the WSAE-sponsored National Summit on Association Innovation five short weeks after that. ASAE has put together some deep dive sessions on innovation , and something theyre calling the Innovation Exchange Forum , a place where association staffers can get together and share innovative ideas with each other and with recognized experts. Innovation.

The Hourglass Blog: Millennials Are the New Slackers

The Hourglass Blog

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. The deepest one Ive come across recently goes something like at a time of high unemployment and persistent joblessness, Millennials are asking for more concessions and perks from their employers. Its horrific, McAfee says, and he goes on to detail out how Millennials should be acting in this dismal economy. Innovation.

The Hourglass Blog: Principles of Innovation

The Hourglass Blog

Principles of Innovation. The fourth meeting of the WSAE Innovation Task Force was held on July 16, 2010. For those of you new to this conversation, Im heading up an effort for my state society to define an evidence-based model of innovation for the association community. Inspired by the dedicated, defined and resourced “innovation function” that exists in many for-profit companies, we are examining a series of case studies that profile these processes.

Millennials+Content+Mobile = 6 Great Reads for Association Professionals

SCD Group

Disruptive innovation is the name of the game. Study Shows One-third of Workers Aren''t in Occupations Related to Their College Major AgriMarketing Magazine via CareerBuilder Choosing your college major is a significant life decision, but a new study from CareerBuilder suggests it may not necessarily define your career path. Nearly half (47 percent) of college-educated workers said their first job after college was not related to their college major.