article thumbnail

Why your association should embrace multi-generational marketing strategies

MultiBriefs

It recognizes that these various age groups — baby boomers, Generation Xers, millennials and Gen Z — have unique experiences, values and communication styles. Millennials and Gen Z often gravitate towards digital platforms and social media for information and networking.

article thumbnail

Daily Buzz: Is Your Culture Really “Innovative”?

Associations Now

Building an innovative culture? Start by not calling it “innovative.” As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. The post Daily Buzz: Is Your Culture Really “Innovative”?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

article thumbnail

Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Anyone born between 1981 and 1996 is considered a millennial. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

article thumbnail

Embracing and Engaging Young Professionals

GrowthZone

The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. It’s a o ne-page pdf that associations can share on social media, post on websites, include with emails, or feature in member newsletters. Consider the “member as the customer” angle as it relates to younger members.

article thumbnail

Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

Hopefully, our experiences can inspire organizations that want to evolve, transform, innovate—or whatever paella of words you care to use to describe looking beyond the moment.” This shift may be aligned with the sensibilities of millennials, who are currently the majority of the workforce. It’s an example of changing but not changing.

article thumbnail

Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Cohen, I’m going to only talk about career stages and ages. Usability testing.

Revenue 195