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Younger Millennials Strike Back with “OK Boomer”

Jamie Notter

The keynote I did in San Diego last week covered both Millennials and workplace culture, and as I was preparing for it, I realized that Millennials have now been in the workforce for more than 15 years. In fact, those second-half Millennials may be turning the tables on the generational conversation in this country.

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The Key to Attracting Millennials

Association Success

I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. Today, five years on, our membership is 47% Millennials, 34% Gen X and 19% Baby Boomers. That growth came from the Millennials. We did not lose the Baby Boomers. What did we do?

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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Review: When Millennials Take Over

Spark Consulting

I recently had the opportunity to read a review copy of When Millennials Take Over , a new book by Jamie Notter and Maddie Grant of Culture That Works designed to help us get past the freak out and to a “ridiculously optimistic” view of the future of work. Sounds hard, right? And that’s a good thing.

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Association Brain Food: 3.8.24

Reid All About it

Social Media & AI Bootcamp Series 2024: Generative AI in Social Media Marketing: Wins, Pitfalls, and Everything In Between Learn about the latest social media tools, activating AI-powered capabilities across listening and automation and building an intelligent social enterprise in this disruptive landscape. .

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Why your association should embrace multi-generational marketing strategies

MultiBriefs

Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. It recognizes that these various age groups — baby boomers, Generation Xers, millennials and Gen Z — have unique experiences, values and communication styles.

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The Trick to Innovating with Gen Y

YourMembership

How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation.