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Why your association should embrace multi-generational marketing strategies

MultiBriefs

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming.

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The Key to Attracting Millennials

Association Success

I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. Today, five years on, our membership is 47% Millennials, 34% Gen X and 19% Baby Boomers. That growth came from the Millennials. We did not lose the Baby Boomers. What did we do?

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Association Brain Food: 3.8.24

Reid All About it

In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Tech Tuesday Slam Dunk: Successful Strategies to Manage Your IT Project Portfolio Managing your IT project portfolio is like juggling multiple March Madness brackets—requiring skill, precision, and strategic thinking.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

Some companies naturally attract millennials. Lean on research, including studies and surveys, that flat-out asks millennials what they want. One such study, done by the Intelligence Group and reported on by Forbes , sheds light on how members of Gen Y, otherwise known as millennials, prefer to work. The easy answer?

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Growth Strategies from Top Fundraisers

Spark Consulting

My Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper. Attract and engage young professionals (aka Millennials and even GenZ). We embrace all types of learners around here!

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