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Association Brain Food: 9.30.22

Reid All About it

PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. I still remember the moment years ago while reading Carol Dweck’s book, Mindset: The New Psychology of Success , when I realized with horror, I had a fixed, not growth, mindset. Newsletter engagement.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

AA: Tell us about your media relations strategy. Our news team may identify and write a story about a cool member program that we then use to pitch mainstream media. Our outreach could be driven by advocacy priorities, by what’s going on in Congress, or by new action on the regulatory front. That culture change takes time.