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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We produce and distribute template resources like infographics, videos, PSAs, fact sheets and press releases that members can customize and use as their own. Another goal is to keep members informed about advocacy priorities, new technologies, and business and operations trends. So our tagline “Powering Strong Communities” evolved and has become a key part of our new brand. But adopting a new brand requires a culture change in some ways.