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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Another goal is to keep members informed about advocacy priorities, new technologies, and business and operations trends. So we have some revenue goals, which we’ve been able to achieve and surpass, with the help of our advertising sales partner, Naylor. So our tagline “Powering Strong Communities” evolved and has become a key part of our new brand. It was great that our new brand built on our strengths and did not involve reinventing our association.