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Association Brain Food Weekly: 10.29.21

Reid All About it

Sponsor survey. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. The survey closes on Friday, November 5. Guest: Robb Lee, Chief Strategy Officer, ASAE.

Revenue 195
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Association Brain Food Weekly: 10.15.21

Reid All About it

Membership performance survey. ASI invites you to participate in their 7th annual benchmark survey on membership performance. The survey takes just 5-10 minutes to complete and closes on Friday, November 5—consider it your good deed for the day. Membership strategies. Virtual meeting practices. Get on board! 1 CMP credit.

Revenue 195
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Association Brain Food Weekly: 10.1.21

Reid All About it

I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. Business leaders agree that virtual events are a vital component of their future event strategy, whether they’re gathering people to train, recruit, or entertain.

LMS 195
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Association Brain Food: 12.2.22

Reid All About it

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Fri 12/2 at 10 a.m.* – Association Community (Coffee with Innovators). More info/register.

Tips 41
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Association Brain Food Weekly: 10.22.21

Reid All About it

Innovative events. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Who can argue with that? Content marketing. CAE credits.

San Diego 195
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Association Brain Food: 9.30.22

Reid All About it

PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. I still remember the moment years ago while reading Carol Dweck’s book, Mindset: The New Psychology of Success , when I realized with horror, I had a fixed, not growth, mindset. Growth mindset.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We conducted a national survey of about 1,600 randomly selected end-use customers that our members serve to determine what they knew or didn’t know — and wanted to know — about their electric utility. AA: Tell us about your media relations strategy. MD: The direction of the rebranding was completely driven by research.