Here’s a big idea: Innovation can be small

Association Success

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. I also would bet that if you walk into most associations and ask their team the last time they innovated, they would have to think about it and wouldn’t be able to name more than one innovation in the past year. Invigorate Revenue

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities,” Andreu added. Features Revenue non-dues revenue

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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Association income is typically into two broad categories: Membership dues revenue, also called subscription revenue. Non-dues, or non-subscription, revenue. Traditionally, associations have focused on dues revenue.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships. Here’s the approach he’s adopting at HFMA: “When it comes to non-dues revenue, I’d rather pursue a share of mind than a share of wallet.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. That makes finding new non-dues revenue streams and maximizing the ones currently in place a top priority. After all non-dues revenue makes it possible for associations to keep membership dues affordable in the first place.

Did You Know: The Most Valuable Source of Non-Dues Revenue is Diversified

Association Adviser

Last month, we asked our readers: What are your most valuable sources of non-dues revenue? It’s not surprising that this group was cited as the most valuable source of non-dues revenue by half of our poll’s participants. About one-third of respondents cited non-member suppliers and vendors as their most valuable source of non-dues revenue. Whatever the reason, non-member organizations can still be an integral part of an association’s non-dues revenue stream.

3 things successful associations do to get their members to stick around

Association Success

You could: Determine how many subscribers open your newsletters. Engage People Invigorate RevenueLoyal members do more than just stick around. They put your organization’s resources into practice, advocate for your mission, and persuade new members to join them.

3 ideas Netflix embraces for success — and what associations can learn from them

Association Success

Instead, the company has gone through multiple phases of innovation that have radically changed its core offerings — all without straying from its original mission. Today, many associations are burdened by hyper-specific mission statements that stifle innovation and agility. .

Is ‘freemium’ part of your content strategy? How free content can build brand awareness and attract new members

Association Success

A longtime member might share a post that prompts new members to join, or someone in a related industry might get their entire office hooked on your newsletter. Engage People Invigorate RevenueThe internet has revolutionized the way we consume content.

Why engagement should be your association’s primary goal

Association Success

Many organizations embrace opportunities to create educational resources that can lead their industries in new, innovative directions. . For example, you could: Publish a weekly newsletter featuring educational tips and insights. Engage People Invigorate Revenue Transform Culture

3 technologies associations can use to connect with members and grow their audience

Association Success

Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. Launching ongoing or limited run newsletters that curate industry news and insights. Engage People Invigorate Revenue

3 ways to increase virtual engagement

Association Success

Use this to not only inform your social media content but also your blog, newsletter and the kind of conversations you’re choosing to get involved in as an organization. . Two of the major values the association world brings to its members are networking and physical experiences that inspire innovation and new ideas. “A Because virtual engagement is a newer way of operating, there is so much room for creativity and innovation. Engage People Invigorate Revenue

Prepare for the Virtual Event Sponsorship and Membership Recruitment Surge – Association Hustle Podcast Episode 236

Moery Company

Now is an incredible opportunity to innovate. 21st century associations must move forward with a little bit of hustle and revenue development at their core. Now is an incredible opportunity to innovate. The bureaucracy, the task forces, and possibly the resistant meeting planners may have their influence diminished as organizations move forward with innovative thought leadership, event programing, and digital promotions. Now is an incredible opportunity to innovate.

What Smart Associations Do Differently

Association Adviser

Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. “If you want someone to reference your website first, read your newsletter or sign up for a program when it’s convenient for them, a mobile site is essential,” said Kelly Donovan , team leader for online marketing at Naylor, LLC. Video is also a valuable form of content, learning, non-dues revenue and even membership leads.

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See the top 10 articles from AssociationSuccess.org in 2019

Association Success

As we wrap up an exciting year of publishing blog posts with challenging ideas and innovative solutions, we hoped to take a look back at some of the most engaging content we at AssociationSuccess.org have published in 2019. Empower Yourself Engage People Invigorate Revenue Transform Culture

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The Pros and Cons of Virtual Events

Moery Company

Gross revenue – something that associations use to pay for the infrastructure back at the headquarters – is lower. In some ways, that gross revenue supported a lot of other functions. This is an incredible opportunity for innovation.

Goodbye e-learning

Aaron Wolowiec

There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. Another key takeaway: The majority of all respondents report technology has increased their revenue from educational offerings, but less than a quarter have a strategy in place to launch new learning platforms. As a former journalist, I love data. And trend data are even better.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

« Where in the World are the Innovators? The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. In an era of uncertainties, we are forced to think of innovative ways to tackle new obstacles every day of the week. GrowGlobally.org.

Team Culture and Membership Recruitment Incentives – Association Hustle Podcast Episode 252

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. If you’re an association, your business model has been disrupted, specifically, non-dues revenue.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Books like The Medici Effect , by Frans Johannson, and Where Good Ideas Come From , by Steven Johnson, confirm what weve long known: innovation in one field often occurs when an idea from another is associated into a new context.

Five reasons why membership is killing association business models: Part I

Principled Innovation

Even when dues payments are not a major revenue stream, the membership mindset still shapes the internal logic of the typical association business model. Going forward, stakeholder intimacy and empathy, not industry or professional tradition and orthodoxy, must guide the work of business model innovation. ’s new Serious Questions electronic newsletter! Associations Unorthodox Business Model Innovation Strategies for Progress The Future of Associating

Now I Really Have Something to Say – Association Hustle Podcast Episode 250

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. Check out our blog at moerycompany.com and subscribe to our weekly newsletter.

Pros and Cons of a Virtual Meeting + How to Launch Your Own Virtual Sponsorship Program – Association Hustle Podcast Episode 243

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. Gross revenue is lower and we use it to pay for the infrastructure back at the headquarters in Washington, DC or wherever you’re at.

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From the Corner Office: Liz Richards, MHEDA

Association Adviser

When it comes to non-dues revenue, don’t put all your eggs in one basket. AA: MHEDA has a robust portfolio of member communication vehicles (magazine, website, e-newsletter, MHEDA-TV). AA: MHEDA seems to have many different channels for generating non-dues revenue. LR: We try to keep our revenue stream evenly divided so we aren’t too reliant on one specific area. AA: MHEDA has a strong culture of innovation. Liz Richards MHEDA.

Virtual Event Sponsorship Resources for Associations

Moery Company

However, some of those changes and innovations needed to happen, they just occurred earlier than expected and pushed the necessary changes to the top of our to-do lists. Prepare for the Virtual Event Sponsorship and Membership Recruitment Surge Now is an incredible opportunity to innovate.

Association Brain Food Weekly: 7.24.20

Reid All About it

Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era.

Five reasons why membership is killing association business models: Part II

Principled Innovation

Most association business models operate on a “two-sided market” pattern in which one side of the market (the membership) receives a subsidized value offer, with the subsidy coming from the more robust revenue streams provided by the second side of the market, typically advertisers, exhibitors and sponsors. s new Serious Questions electronic newsletter! Associations Unorthodox Business Model Innovation Strategies for Progress The Future of Associating

PODCAST | Association Hustle Podcast – Episode 214: Competing in the Digital Age

Moery Company

Twenty-first century associations must move forward with a little bit of hustle and revenue development at their core. Give yourself some bandwidth to innovate, to experiment, to try some new things, to do some live videos, to start a podcast. I’ve got so many association clients that are wringing their hands about email open rates, wringing their hands about a newsletter, wringing their hands about a magazine and the business model behind it.

Associations Unorthodox Shift #1: De-emphasize membership

Principled Innovation

Without question, it is the operative mental model behind the preponderance of association business models, even when member dues are not a major revenue stream. To have the chance to flourish going forward, associations must pursue the complex yet essential work of business model innovation. s Serious Questions electronic newsletter! Associations Unorthodox Business Model Innovation

Five reasons why membership is killing association business models: Part III

Principled Innovation

The work of business model innovation offers associations an opportunity to reconsider the narrow focus on membership in favor of more open and inclusive approaches to new value creation. The vast majority of organizations will not be able to exit the membership business easily, and certainly not before they identify sustainable new revenue streams to replace membership dues. s new Serious Questions electronic newsletter!

Competing in the Digital Age

Moery Company

Give yourself some bandwidth to innovate, to experiment, to try some new things, to do some live videos, to start a podcast. I’ve got so many association clients that are wringing their hands about e-mail open rates, wringing their hands about a newsletter, wringing their hands about a magazine and the business model behind it. Here’s what it’s done to our business: 34% top-line revenue growth and more inbound requests for our services than ever before.

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Event Sponsorships Part Two: Research, Learn, and Teach – Association Hustle Podcast Episode 244

Moery Company

21st century associations must move forward with a little bit of hustle and revenue development at their core. This is liberating for your partners and enables you to become more innovative, develop new ideas, and implement them.

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How to Create Sponsorship Value for Your Association’s Virtual Event

Protech

Trade and professional associations rely on their annual meetings and conference s as a primary source of non-dues revenue. Some will focus on brand awareness with advertis ing during specific sessions , content on social media , or brand ing in email communications and newsletters.

PODCAST | Association Hustle Podcast – Episode 213: How Associations Tell Their Stories

Moery Company

Twenty-first century associations must move forward with a little bit of hustle and revenue development at their core. How they became a better executive made their company better, more profitable, more innovative, more relevant in the industry. Check out our blog at MoeryCompany.com and subscribe to our weekly newsletter. Twenty-first century associations must move forward with a little bit of hustle and revenue development at their core.

Daily Buzz: Big Event Inception

Associations Now

Also: Diversify your nondues revenue sources. Diversify Your Nondues Revenue. "Some " Enjoy some new and innovative non-dues revenue programs to provide all new value! assnchat #revenue #swag @100_REVIEWS pic.twitter.com/PeGwQhkGt1. Nondues revenue is something that associations increasingly want to excel at—as it helps associations diversify their financial destinies.

Association Brain Food Weekly: 12.14.18

Reid All About it

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? 14 best content marketing newsletters for 2019. – How to Overcome Innovation Obstacles in Continuing Education. Does your core audience trust your organization for related innovations, forecasts, solutions, and connections to valued resources?

Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue.

Association Brain Food Weekly: 4.12.19

Reid All About it

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Unlocking Revenue by Driving Learner Engagement.

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Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. This is accomplished by “pulling” members together and facilitating the sharing of knowledge so that innovative solutions are created to address shared challenges and opportunities. Report an upward trend in 3-year annual revenue.

Is it time for an event sponsorships makeover?

Aaron Wolowiec

Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space. Here are five tips for growing your event sponsorship revenue. Combine innovative ideas with unique sponsorship opportunities to create new sponsorship revenue streams. Tara Ericson, group vice president at Naylor Association Solutions.

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