Principled Innovation

AUGUST 1, 2012

The agenda for Jeff De Cagna’s upcoming Making Innovation Happen workshop, to be presented during ASAE’s 2012 Annual Meeting (ASAE12) in Dallas, is now available for download [PDF]. The workshop will focus on three critical aspects of innovation for associations: The role of business model thinking in making innovation happen.

Innovation 100

Innovation Dallas Newsletter Survey 100

Reid All About it

JANUARY 21, 2022

Membership survey. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. The survey closes next week so don’t delay. Innovating Meetings & Events: The Way Forward ( Chatting with Agnes & Cecilia).

Newsletter 195

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Associations Now

AUGUST 13, 2023

Culture eats strategy for breakfast, the cliche goes, and culture apparently never goes hungry: According to a survey O’Reilly conducted, 92 percent of 1,300 executives said “improving their firm’s culture would increase its value.” But leaders still communicate plenty: In memos, speeches, newsletters, and all sorts of messaging.

Leadership 97

Leadership Sample Newsletter Review 97

Reid All About it

MARCH 17, 2023

Professionals for Association Revenue released their Association Business Development Landscape Survey report. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs.

Revenue 205

Revenue Certificate Committee Leadership 205

Freestone

MARCH 7, 2024

Introduction Are you looking for strategies to boost member engagement in your professional development program? A Professional Development Day is an innovative way to keep members engaged with your learning program. To make your PD Day relevant and engaging to your members, try surveying your members.

How To 75

How To Course Discount Tips 75

Reid All About it

MARCH 24, 2023

Sponsorship strategy. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. Non-dues revenue. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

NOVEMBER 26, 2021

Discover the psychological reasons remote work is cramping our creative style, hear the latest trends in digital creative strategy according to an October 2021 survey, and insights from virtually native creative collaborators at Canto and SketchDeck. How to Rethink Your Association’s Newsletter from the Ground Up.

Newsletter 195

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Association Success

SEPTEMBER 18, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io The artificial intelligence-powered newsletter from rasa.io

Recruiting 78

Recruiting Recruitment Resources Newsletter 78

Associations Now

MAY 8, 2023

To attract new volunteers and redefine its board’s focus, the Network for Change and Continuous Innovation launched a new volunteer model in 2020. Three years ago, the Network for Change and Continuous Innovation realized it needed to rethink the goals of its board of directors.

Committee 105

Committee Newsletter Analysis Project 105

Reid All About it

JUNE 25, 2021

Whether they’re at an in-person, virtual or hybrid trade show, a survey shows exhibitors are dissatisfied. Would you like to subscribe to this newsletter? Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. The Most Innovative Campaigns in Digital Advocacy. Exhibitors. 1 CAE credit.

LMS 361

LMS Revenue Tips Certificate 361

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Engagement secures your association’s relevance and fuels healthy member retention. Email marketing.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Associations Now

DECEMBER 9, 2019

For real innovation, associations need to foresee members’ biggest goals and problems. You could ask them, sure—but real innovation comes from solving problems members don’t realize exist yet. “We Also: how “low-impact” meeting menus contribute to a greener world. What do your members want? One area to consider: menus.

Newsletter 110

Newsletter Innovation Survey Industry 110

Reid All About it

JULY 24, 2020

– Proven Strategies to Increase Member Retention. Learn about three learning science lessons you can use to make lifelong learning part of your business strategy and help learners improve their professional skills. Bridging the Gap from Strategy to Execution. More info/register (donation requested). Tue 7/28 at 11:30 a.m.

Montana 259

Montana Revenue Case Study Conference 259

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

MemberClicks

NOVEMBER 30, 2023

It’s about more than just planning events or sending newsletters; it’s about making every resource count for the success and satisfaction of your members. Regular updates, engaging newsletters, and personalized communication can create a strong sense of community and belonging.

Association Management 52

Association Management Tools Tips Software 52

Reid All About it

JUNE 16, 2023

Surveys conducted by Freeman have uncovered the most dramatic shift in B2B event attendee demographics in three decades: attendees are getting younger. Another finding from the Freeman survey: people are registering much later for events. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles.

Tools 195

Tools Project Revenue Metro 195

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. He features one aspect of noticing in each edition, an ice-breaking exercise and a curated selection of good reads.

Revenue 195

Revenue Video Strategy Industry 195

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Innovation grants. Advertising : website, newsletter, mobile app, and print.

Revenue 135

Revenue Certificate eBook Education 135

MemberClicks

OCTOBER 6, 2023

Tailoring your approach, being innovative, and genuinely striving to resonate with new members can profoundly influence their engagement levels. Newsletter Nods: In your email newsletters, dedicate a section to welcome new members. Survey Sentiments: Shortly after their onboarding, send out a feedback survey.

Social Media 59

Social Media Video Newsletter Resources 59

Potomac Core

JUNE 27, 2017

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Your organizations can utilize focus groups and survey research to pinpoint industry and professional challenges that must be addressed.

Member Engagement 119

Member Engagement Case Study DC eBook 119

ISAE

APRIL 4, 2024

Essential legacy donor stewardship strategies So what are the specific strategies and best practices you can use to steward legacy donors? We recommend structuring your strategy into a stewardship matrix that lays out your segments and outreach cadences in an easy-to-reference way. Collect feedback and testimonials.

Examples 40

Examples Strategy Review Discount 40

EventMobi: Association Events

AUGUST 11, 2023

In one survey, 52% of users said they were less likely to engage with a company after a bad mobile experience. Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Mobile responsiveness. Members-only spaces. Member benefit page. Sponsor placements.

Examples 130

Examples Directory Software Video 130

Aaron Wolowiec

FEBRUARY 11, 2014

” The 52-page Tagoras report provides such data, which were collected based upon a survey of 200 trade and professional associations. There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. Nearly all survey respondents – 88.7

Social Media 100

Social Media System Technology Survey 100

Reid All About it

JULY 10, 2020

Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. Fri 7/10 at 12 p.m.* – Contract Strategies for the Evolving Marketplace; Winning Contract Strategies – Tips for Success.

Montana 365

Montana Content Price Strategy 365

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. Plan your content strategy. How will content support your marketing strategy? Send out post-event survey questions in an email and use the responses to evaluate your trade show and improve future events.

Tools 52

Tools How To Software Cost 52

MemberClicks

OCTOBER 24, 2023

We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. As a member, you gain access to this research, helping you make informed decisions, innovate, and stay competitive in your industry. What is a Trade Association?

How To 52

How To Social Media Industry Recruiting 52

Associations Now

JANUARY 16, 2020

For truly honest answers, send out a confidential survey asking all employees about office power dynamics, the quality of the organization’s overall communication, and if they’re intimidated by higher-ups. Getting attention in the digital space isn’t just about a few email marketing campaigns or the occasional newsletter.

Newsletter 59

Newsletter Video Email Marketing Communications 59

Higher Logic

OCTOBER 25, 2017

Organizations in many countries are already innovating and finding new ways to generate revenue outside of membership subscriptions. Use what you learn to improve each strategy so you’re consistently bringing in more income. Advertising or sponsored articles in your print magazine or e-newsletter. Social media advertising.

Revenue 159

Revenue Tips Social Media Newsletter 159

Achieve

OCTOBER 6, 2023

By collecting and analyzing key data points, you’ll be able to continually refine your strategy and stay at the forefront of social media fundraising. Remember that a successful social media fundraising strategy is one that is always adapting and improving. So how do you stand out from the crowd?

Social Media 52

Social Media North Carolina South Carolina Content 52

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Strategies for identifying your ideal audience Identifying your ideal audience is what will set you up for success in selling your membership.

How To 36

How To Social Media Content Price 36

Fonteva

MARCH 19, 2020

Identify opportunities for technological innovation. For example, if you successfully incorporated new registration measures, or unsuccessfully incorporated new engagement strategies, plan your next event with that in mind. Data can improve your member communication strategies in a variety of ways. Understand lags in membership.

Tips 52

Tips Recruiting Recruitment Tampa 52

Reid All About it

MAY 6, 2022

Small association survey. Although GrowthZone surveyed 300 associations of all sizes, 68% of those who participated have an operating budget of $1 million or less, so these survey results are especially relevant for small associations. Data strategy. But new methods and closer attention to behavior can help.” CAE credits.

Arlington 39

Arlington Newsletter Project Revenue 39

Smooth The Path

JANUARY 19, 2016

We tend to come up with cute names for our online community, our newsletter, tools, and publications. Rebranding is a big project and demands some thoughtful planning but with savvy marketing members will eventually get used to the new name. Members, however, won’t remember the names of virtually any of your other products and services.

Newsletter 60

Newsletter Project Products Survey 60

MemberClicks

JUNE 6, 2023

Board members bring their expertise in a variety of areas to help an organization make strategic decisions about everything from their budget to their event strategy. Boards need innovators and people comfortable leading change. Be upfront about the time commitment. Collaborative: Collaboration is the name of the game with boards.

Recruiting 52

Recruiting Recruitment Committee Handbook 52

Eric Lanke

JANUARY 30, 2012

Innovation. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." But the meeting planner or the newsletter publisher? Labels: Innovation. Eric Lanke. Association executive and author. Leadership. Member Engagement.

Innovation 100

Innovation Newsletter Leadership Proposal 100

Socious

NOVEMBER 14, 2016

Inbound marketing and sales strategies focus on using helpful, relevant, and empathetic content to educate prospects and draw them in to your business. Over the last five or 10 years, these new inbound strategies have proven to be both pervasive and successful. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Content Products Education 100