How a Major Corporation Crowdsources Product Innovation (And How You Can Too)
Higher Logic
JANUARY 9, 2018
Starbucks is one of many companies that’s using crowdsourcing to take innovation directly to their customers. Starbucks’s online crowdsourcing community has a direct impact on its customers’ daily lives and purchases, making it a valuable tool for innovation as well as driving profits. It might just be their customers.
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