2018 Association Innovation Benchmarking Report

Membership Marketing

When you search the Harvard Business Review on the key word “Innovation”, you get 18,356 results. That’s because for businesses innovation is a core competency for survival. But how focused on innovation are associations? How do associations define innovation? And how do they go about innovating? The findings reveal how associations have developed a clearer concept and practice of innovation. Innovation

2014 Internet Report

Spark Consulting

This is a DENSE and long slide deck, but it’s worth checking out the whole thing: Mary Meeker’s 2014 Internet report from dmccarthy104. innovation presentations Mary Meeker Shelly Alcorn It’s the annual awesomeness from Mary Meeker. My top takeaways include: Although growth is slowing in other areas, mobile and tablets continue to grow at an exponential pace. What is your association doing to respond? (Oh

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6 building blocks to an innovative culture

Association Success

For association professionals and organizational leaders, innovation should always be top of mind. But in order to accomplish meaningful change, your organization has to have the right foundation to support the experimentation and expectations true innovation brings.

Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Innovation – How can associations enhance the value that they provide to members?

Funding Industry Innovation

Potomac Core

growth was reported is another reminder of how much the ground is shifting for associations. Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Once an organization reaches this point they move to what’s becoming a new trend where Associations are funding Industry Innovation. Marching To Innovation . Funding Industry Innovation.

Effective Association to Innovative Association at Light Speed

Smooth The Path

“As (organizations) age, they become increasingly effective and decreasingly innovative.” It stands to reason that most associations haven’t flexed their innovation muscle in some time, but it is never too late to become a more innovative organization. We explored the processes, practices, structures, and mindset of association innovation. We learned what drove innovation at these associations and the common barriers encountered along the way.

Just Released: The Association Innovation Benchmarking Report

Membership Marketing

Innovation is one of the keys to maintaining a resilient and growing association. One definition of innovation is, “the act or process of introducing new ideas, devices, or methods.” The research focused on how associations set innovation goals, how they support innovation, what rewards and recognition they offer, and how they set metrics for innovation. The research resulted in the publication of the Association Innovation Benchmarking Report.

What’s the “return on innovation” from your association management software?

Nimble AMS

But, do you think about return on innovation? Consider these practical ways that technology innovation delivered through a modern association management software (AMS) system can benefit your organization: Time savings.

You May be Doing Innovation: Introducing the Association Innovation Continuum

Smooth The Path

The magnitude of an innovation project doesn’t determine whether the project is innovative or not. Innovation is synonymous with big. So innovation also might be just as well be synonymous with risky, scary and the domain of only a privileged few. The myth around the very word innovation can keep us from moving forward. The study participants, who are from highly innovative associations, told me that innovation is on a continuum from small to big.

12th Edition of the Membership Marketing Benchmarking Report Now Available

Membership Marketing

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. A free download of the report is available using this link. The report helps to answer critical questions like: What are the top reasons members join, and why do they lapse?

Statement In Response To The 2020 Notorious Markets Report


This year’s Notorious Markets report includes language highlighting that e-commerce platforms have invested significant time and resources to combat this problem and have developed innovative tools and processes along the way.”.

4 Innovations courtesy of the coronavirus

Association Success

Introducing touch tools “ The so-called hygiene hook is small enough to fit in a pocket and made from a non-porous material, which makes it easy to clean,” reports Reuters. s reporting in The New York Times , “Kinsa Health has sold or given away more than a million smart thermometers to households in which two million people reside, and thus can record fevers almost as soon as consumers experience them.” I recently walked into my gym for the first time in months.

Becoming a Champion of Technological Innovation

Association Success

Using a cheerleader or champion approach to encourage innovation and new solutions to old problems can be a great way to get buy-in. You might need metrics, reports, and other reassuring information that this thing you are proposing is going to work. Bringing new ideas, technological solutions, and initiatives to inspire a more innovative mindset sound great, but you’ll need to keep in mind the priorities of your association and what problems to address first.

Exploring Association Innovation: New Study


Innovative” is something all companies - both big and small, for-profit and non-profit - aspire to be. But all companies will tell you, innovation is NOT easy, particularly for small companies and non-profit organizations. In fact, Amanda Kaiser, qualitative member researcher and Chief Pathfinder at Kaiser Insights, and the National Business Aviation Association (NBAA), recently teamed up to put together the 2016 Association Innovation Research Report.

The CEO’s Guide to Association Innovation

Association Adviser

When I say the word innovation to you, what feelings does this word evoke? In a recent research study association professionals reported that innovation is synonymous with risk, big expectations, large investments, long commitments and failure. To guide our members through the turbulence, we need to change, adapt and innovate more nimbly. Wouldn’t it be nice to have a guide to association innovation? What is the secret sauce for innovation at associations?

Innovation and Optimism Drive Membership Growth

Associations Now

Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future. In Marketing General Incorporated’s 2019 Membership Marketing Benchmarking Report , 45 percent of associations surveyed said their membership increased. Have you introduced innovations to transform the member experience?

What Highly Innovative Associations Know That Others Do Not

Smooth The Path

Innovation is relatively new in the association industry. A recent association industry benchmarking report notes that 73% of associations have started their focus on innovation within the last 5 years (27% within the last year). Evolutionary-type innovation has probably been happening in pockets within the association for quite some time. It’s the whole association-wide focus on innovation and revolutionary-type of innovation that is very new to us.

4 Steps to Inspire Innovation in Your Association


“Without change there is no innovation, creativity, or incentive for improvement. Many people believe innovation is all about inventing and releasing new products. Innovation is so much more than just revamping products or services. As a society, we thrive off of innovation. Innovation is especially prominent in for-profit companies. However, innovation is less prevalent in associations. Download Your Free Report on the Top Habits of Membership Managers.

Your Guide to Innovation at Your Association

Smooth The Path

I have had hour-long conversations with 15 association professionals from innovative associations and these conversations provide the foundation for you to start effective staff (and board) conversations about the innovation efforts at your association. The things that hinder association’s innovation efforts are usually the not-talked-about, unplanned surprises that pop up along the way. Who should read this research report? Association innovation leaders.

Thomas Edison Can Teach Associations About Innovation

Smooth The Path

Additionally, many of his philosophies and methods for innovation are still directly applicable. Innovation at the Edison labs was not an it-can-only-be-made-here endeavor. Need more resources on how to innovate at your association? The National Business Aviation Association sponsored a research report of 15 of the most innovative associations. Use this guidebook to jumpstart your innovation engine by learning the mindsets and processes they use.

COVID-19 Expected to Fuel the Next Wave of Innovation

Associations Now

While the COVID-19 pandemic has resulted in loss of life and economic uncertainty, some are pointing to a silver lining: a surge of innovation. “If If the history of pandemics is a guide, this contagion, like all others, will spark a wave of innovation,” argued Kumar Mehta, innovation researcher and founder of Bridges Insight, in Forbes. Each one has altered how we live and function, leading to innovation that facilitates the changes we have made to our lives.”.

New Report Highlights Impact of Pandemic on Associations

Membership Marketing

In the just-released Association Economic Outlook Report , over 500 association executives shared how the pandemic and the recession have impacted their organizations. They reported substantial disruptions. · You can download the full EconomicOutlook Report here.

Eric Lanke: Why Innovation is Hard

Eric Lanke

Innovation. Why Innovation is Hard. A little over a month ago I attended WSAEs National Summit on Innovation for Associations. As chair of WSAEs Innovation Task Force, I was instrumental in helping to frame WSAEs annual conference around the subject of innovation, and was even recognized as the chair of the conference itself. We werent talking directly about making your own association more innovative (that would get more attention on day two).

3 Ways to Involve Members in Innovation

Associations Now

A new study says associations are developing better practices for pursuing innovation, but it’s often a top-down effort. Would you call your association innovative? According to a recent study conducted by Marketing General Incorporated (MGI) in partnership with the National Business Aviation Association, more association professionals say their organization is moving ahead with innovative ideas that can be implemented and measured for success.

Making Innovation Happen Survey: Preliminary Results

Principled Innovation

In preparation for ASAE’s Annual Meeting next week, I wanted to share some preliminary results from the Making Innovation Happen Survey we conducted during the month of June. Associations CEOs believe other stakeholders trust their innovation decisions, but in return they express less confidence in some of those stakeholders when it comes to pursuing the work of innovation. Making Innovation Happen

Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Innovation. Innovation Circle on Member Engagement. Im leading another innovation effort for WSAE. If you followed me when I blogged at The Hourglass Blog , you know that I previously chaired their Innovation Task Force, and was the lead author on the White Paper on Innovation for Associations that the Task Force published. Its been productive, but my hope is that we will evolve into a kind of clearinghouse for innovative practices in this area.

The Innovation Line That Divides Associations

Associations Now

A new study on innovation from Marketing General suggests that there’s a distinct line separating associations that are innovative from those that aren’t. One paragraph in Marketing General’s new survey of innovation in the association space really stands out. In case you’re wondering where that dividing line lies: Of the 344 associations surveyed, 58 percent said they’ve put a focus on innovation, while 42 percent haven’t.

Daily Buzz: Is Your Culture Really “Innovative”?

Associations Now

Building an innovative culture? Start by not calling it “innovative.” As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. But using these types of buzzy adjectives can actually have a negative effect, according to a report from Gartner, which surveyed leaders about effective ways to transform culture.

Talk Less About Innovation and More About the Future

Associations Now

Resist the temptation to demand instant innovation, and instead motivate your team with conversation about the future. Regardless of a company’s location or size, attracting and retaining top talent ranks as the number-one internal stressor for CEOs and other C-suite executives globally in 2020,” according to the report. Everybody must innovate! It may be better, then, not to press staff to “innovate” so much as steer conversations with them toward the future.

More Innovative or More Secure? Ask Your Board

Associations Now

A recent report from the National Association of Corporate Directors and the Internet Security Alliance makes the case that boards are taking a lead role on cybersecurity issues. Good thing, too, because cybersecurity and innovation are often at odds. Additionally, the report finds that 66 percent of directors feel that their board is confident enough to properly respond to a serious cyberbreach. The report, which was written with input from the U.S.

2017 Membership Marketing Benchmarking Report

Membership Marketing

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. Once again, many more associations are reporting an increase in their membership compared to those siting a membership decline. In fact, many associations report substantial growth rates. Of those organizations that showed increases in overall membership, one-quarter report increases of 6% to 10%, while 19% report increases in membership over the past year of more than 10%.

How to Build an Innovation Team That Truly Innovates

Associations Now

But it’s not impossible to innovate your innovation process. A new year marks an opportunity for renewal, so a lot of executives at this very moment are doing more thinking than usual about how to spark innovation and bring in new ideas. A group convenes; a few old ideas get dusted off and kicked around; a report gets written; little changes. ” She recommends skepticism about people who crow a bit too loudly about their innovation bona fides.

To Start or Sustain an Association-Wide Focus on Innovation the Association’s CEO Must Be On Board

Smooth The Path

Now that you know about my propensity to cheer for the underdog you may understand why I was blown away by one of the key findings that came out of the innovation study I recently conducted on behalf of the National Business Aviation Association ( NBAA ). Prior to conducting the research I, perhaps naively, thought that innovation was much more egalitarian. Anyone with the spark of an idea and the motivation to see the project through could innovate, I thought.

Eric Lanke: Should Committees Report to the Board?

Eric Lanke

Innovation. Should Committees Report to the Board? Should committees report to the board?" Who else are the going to report to?". And if that is the case, shouldnt these committees "report" to the chief staff executive, the way other members of the staff do? These are the thoughts I think about whenever I sit in a board meeting and find myself trapped in a discussion about the details of some committee report. If they report to you, guess what.

IBM Report on Social Business

Jamie Notter

IBM is a leader in social business, and I like how their latest report frames the opportunities for companies who want to go in this direction. Accelerate innovation. Personally, I’m more focused on the productivity and effectiveness part, and the report has interesting stories about companies getting better at transparency and collaboration.

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Eric Lanke: Recipes for Innovation

Eric Lanke

Innovation. Recipes for Innovation. He has designed some very innovative tools.and created innovative designs for traditional tools. On one wall -they shared his princples of good design.thought there might be some relevance to your interest in innovation. good design is innovative. Be sure to add a pinch of that to your innovation recipe. Labels: Innovation. Innovation. (15). Principled Innovation. Recipes for Innovation.

The Risks of Innovation Leaving Older Workers Behind

Associations Now

As The Wall Street Journal recently reported , 61 percent of all IT workers are between the ages of 22 and 44, a far higher percentage than the 49 percent of the overall workforce that age group makes up, according to CompTIA data. Two root causes are cited by the report: a lack of ongoing education to keep skills up to date as technology evolves; and growing wages as executives age, leading organizations to hire younger employees with lower salary requirements.

Thursday Buzz: Conference Badge Innovation

Associations Now

“This new experience at the industry’s largest annual gathering highlighted innovative capabilities that can be applied to today’s OOH campaigns,” Freitas said in a news release. Think big data: Skift reports on recent data-driven trends in improving events. The post Thursday Buzz: Conference Badge Innovation appeared first on Associations Now How an outdoor advertising group brought ideas to its conference badge that it hopes to see in its industry’s ads.

Is Sequestration Killing Innovation?

Associations Now

In addition to causing more job cuts— Northrop Grumman reportedly reduced its workforce by 19 percent in recent years—Bush said further federal spending cuts would significantly hinder key research and development and could even threaten the nation’s long-term national security. Ian Steff, vice president of the Semiconductor Industry Association, told reporters that his company invested nearly 20 percent of its revenues, or some $32 billion, in R&D projects last year.

Four Untrue Myths of Association Innovation that Stop Us in Our Tracks


Association professionals say their association is not innovating because they are under-resourced, they don’t have the right ideas or don’t know how to prioritize between a bunch of great ideas, or the association’s stakeholders (leadership, staff, board, members) fear risk. These are challenges for sure, these are even the challenges the most innovative associations have had, but these challenges are not insurmountable. Innovation Myth #1: Size Matters.