Funding Industry Innovation

Potomac Core

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. The most consequential data comes from member impact surveys where external and operational concerns can be translated into an association’s external objective. Once an organization reaches this point they move to what’s becoming a new trend where Associations are funding Industry Innovation. Marching To Innovation .

Association Innovation Delivers Growth

Potomac Core

Association Innovation Delivers Growth. What capabilities should your association have in order to deliver revenue growth and strong retention? In the Strategic Member Engagement Survey , Associations & Professional Societies reporting upward 3-year operating results are far more likely to have a very high level of board understanding and strategizing about the business and professional outcomes members seek, and actively engage members in creating new solutions.

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Expert Opinions Wanted: Take Part in a New Non-Dues Revenue Survey


A new study is capturing the stories and strategies behind what association leaders are doing to innovate and generate income within their organizations. This new report, Non-Dues Revenue Horizons: 2016 - Insights on Association and Nonprofit Plans for Growth, seeks to understand what senior and C-level nonprofit executives and association leaders with responsibility for non-dues revenue (NDR) are doing to generate these streams of income in order to share this wisdom with the greater

Share Your Expertise: Take Part in a New Non-Dues Revenue Survey


A new study is capturing the stories and strategies behind what association leaders are doing to innovate and generate income within their organizations. This new report, Non-Dues Revenue Horizons: 2016 - Insights on Association and Nonprofit Plans for Growth, seeks to understand what senior and C-level nonprofit executives and association leaders with responsibility for non-dues revenue (NDR) are doing to generate these streams of income in order to share this wisdom with the greater

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities,” Andreu added. Features Revenue non-dues revenue

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Association income is typically into two broad categories: Membership dues revenue, also called subscription revenue. Non-dues, or non-subscription, revenue. Traditionally, associations have focused on dues revenue.

5 Ways to Power Boost Your Revenue from Member Communications

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. While there is no one-size-fits-all solution to the question at hand, there are a handful of strategies that associations can implement to boost their non-dues revenue from print and digital media: 1. If non-dues revenue isn’t where you want it to be, chances are your member engagement isn’t, either.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. That makes finding new non-dues revenue streams and maximizing the ones currently in place a top priority. After all non-dues revenue makes it possible for associations to keep membership dues affordable in the first place.

2017 Association Trends Survey: Participate and Get a Free Copy of the Results

Portage Group

Growing and diversifying revenue. Please take a few minutes to participate in The Portage Group’s 2017 Association Trends Survey. This survey looks at the current and anticipated trends and issues affecting associations in 2017.and what actions they are taking to address them. Please click on the link below to start the survey: Begin Survey All of your input will be kept confidential.

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Talk Less About Innovation and More About the Future

Associations Now

Resist the temptation to demand instant innovation, and instead motivate your team with conversation about the future. Evidence of that comes by way of the latest edition of the Conference Board’s annual survey of global leaders about their biggest internal and external concerns. And if a recession does come to pass, associations will need to be creative about generating new programs and sources of nondues revenue to offset a likely dropoff in membership and conference attendance.

Why The Path to Innovation is Paved Through Partnership

Associations Now

As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. In fact, 76% of companies agree that partnerships are key to delivering on their revenue goals, according to the June 2019 Forrester Consulting study “ Invest In Partnerships To Drive Growth And Competitive Advantage.”

Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Providing these insights comes from not just cataloging the practices from the 800 responding associations but through cross tabulating the survey responses against the outcomes that associations achieve. Innovation – How can associations enhance the value that they provide to members?

Survey: How Associations Plan to Meet Top Challenges in 2014

Associations Now

Salary Survey To help associations gauge their competitiveness for top talent, the survey listed salary ranges for 32 association positions ranging from executive director to administrative assistant in relation to organizational budgets. A newly published survey reveals several issues, including membership growth, facing associations in 2014. The survey also identified several of the ways associations plan to foster growth this year.

10 tactics to ensure your strategic plan addresses member learning

Aaron Wolowiec

In my mind, there are really only two possible outcomes: Member learning is well-represented in the strategic plan, both as a core service of the organization and as an important revenue stream. Launch a survey to determine satisfaction of current education program offerings, member needs, opportunities for improvement and communication/technology preferences.

Participate in the 2011 Membership Marketing Benchmarking Survey

Membership Marketing

Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. If you are on our survey list, you would have already received an email with a personal link to connect you to the survey. You can participate using this survey link. Labels: 2011 Benchmarking Survey.

Survey: These Companies Set the Standard for Leadership

Associations Now

The fourth annual Global Leadership Research initiative, a survey of more than 3,000 C-level and human resources executives, ranked that trio as the top organizations from which to recruit among public companies with more than $1 billion in revenue. Chances are, a lot of people have great ideas for growth and innovation,” GE CEO Jack Immelt told the magazine. “It’s The post Survey: These Companies Set the Standard for Leadership appeared first on Associations Now

Membership Marketing Blog: Innovation through Collaboration

Membership Marketing

Innovation through Collaboration. We are always looking for new innovative ways to do things better. So I wanted to share two items that I came across this week that attribute successful innovation to collaboration. First, innovation is collaborative. From my own personal experience, I find that if I can get a bunch of smart people in a room, we can innovate much faster and better than any other process that I have employed. Innovation through Collaboration.

What Smart Associations Do Differently

Association Adviser

Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests. Video is also a valuable form of content, learning, non-dues revenue and even membership leads. “We learn so much more about the membership that you can’t learn through a survey,” said Hartman.

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Workplace fulfillment by the numbers

Association Success

The goal should be holistic systems that maximize invitations for employee participation, stimulating innovation and ownership throughout the organization. . After spoiling a couple of good dinner party conversations, I decided a survey might be better suited to the task. It’s important to note that the purpose of this survey was never to unlock the universal human experience of fulfillment at work, or in any way “contribute to the literature.” Survey says: nope.

Post Brexit Associations

Potomac Core

In the PWC 19 th Annual Global CEO Survey, 90% of CEO Survey Participants note that “customers have the biggest impact on strategy.” Being the industry convener and collaborator means that an association connects the industry with each other and with research, new market solutions, and innovations. This joint effort provides a program driven by business networking, education, and a preview of innovation and new technologies to drive industry success.

DC 116

Back to basics: Education programs

Aaron Wolowiec

Following introductions and an outline of the day’s learning outcomes, I shared four big ideas that represent the importance of education to our organizations: Meetings represent a significant and increasing proportion of association revenue. Stimulate innovation. Surveys/evaluations. We must constantly survey the environment to evaluate our competition (specifically as it relates to providers of continuing education our members find relevant, innovative and cost effective).


Association Success

It’s gone from a vanguard experiment to an anticipated gathering for collaboration around innovative ideas. Quote 2: “Once you start to think deeply about member needs, you’ll find that new potential revenue streams start surfacing.”. Quote 5: “ Rather than asking for answers, our questions were meant more to probe/learn; we created more opportunities for conversations rather than surveying and Q&A; #empathy.”.

Five Things Associations Can Learn From Amazon

YourMembership Blog

We don’t have that kind of revenue! Innovation. “Innovation” for your association community may not be about creating a revolutionary process or service. Maybe your association does not have the capital to invest in its own toolbar but you can track/survey user preferences and use them to shape offerings. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social.

Goodbye e-learning

Aaron Wolowiec

” The 52-page Tagoras report provides such data, which were collected based upon a survey of 200 trade and professional associations. Nearly all survey respondents – 88.7 Nearly 37 percent of those surveyed indicated they have a mobile learning platform, and live streaming – rather than virtual conferences – seems to be an upcoming trend. As a former journalist, I love data. And trend data are even better.

Disruptive Advocacy Strategies

Potomac Core

For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. Through a 2008 Member Survey, GCCA Members sought help to identify the legislative and regulatory priorities of its membership. Achieve recognition as an expert and innovator in the cold chain.

Overcoming the association value gap: part I

Principled Innovation

In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years. To put it another way, during the most severe economic decline in most of our lifetimes, more than half of associations surveyed still moved forward with a dues increase. No other single revenue category comes close to reaching that number.

From the Corner Office: Liz Richards, MHEDA

Association Adviser

When it comes to non-dues revenue, don’t put all your eggs in one basket. AA: MHEDA seems to have many different channels for generating non-dues revenue. LR: We try to keep our revenue stream evenly divided so we aren’t too reliant on one specific area. Our revenue stream comes from an even mix of dues, convention/trade show, education and other non-dues revenue including publications, investments and discount programs (i.e. Liz Richards MHEDA.

Conference Investors Crave Strategic Sponsorships: Will You Satisfy Them?

Velvet Chainsaw

Here are a few highlights from their The State of Association Sponsorship survey, exploring how associations market and sell sponsorships: Increased Sponsorship Revenues. 75% of respondents reported an increase in sponsorship revenue. Revenue Performance Is Linked With Sponsorship Staff Size. There’s a strong correlation between sponsorship sales staff size and revenue performance. Make no mistake, sponsorships are your single best revenue growth play for 2015.

Association Brain Food Weekly: 7.31.20

Reid All About it

s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International. Pathways to Innovation: From Informal to Intentional.

Thinking and thriving

Aaron Wolowiec

Jeff De Cagna, founder of Principled Innovation LLC. To start us off, I spoke with Jeff De Cagna , founder of Principled Innovation LLC. And we should be clear that the value conversation is not about doing another survey. Associations Membership Professional Development ASAE associations Associations Unorthodox boards digital learning Jeff De Cagna leadership management membership Principled Innovation LLC stakeholders trends Twitter

Turning Our Members’ Problems into Opportunities

Smooth The Path

Even vendors are conducting industry benchmarking surveys much like the ones we publish and they are hosting conferences too. Associations also may conduct benchmark surveys, lobby, train, certify or mentor. Sometimes associations hear about the latest trend in technology, a way others are raising funds with sponsorships or in isolation they ideate an innovative benefit. We see this priority flip in association marketing, innovation and strategy all the time.

Association Brain Food Weekly: 7.24.20

Reid All About it

Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era.

Association Brain Food Weekly: 11.27.20

Reid All About it

Risking innovation. Future Forward: Innovation and Resilience. Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International. Generating Revenue in a COVID World.

The Participant Value Game: Time to Go Deep & Wide

Velvet Chainsaw

In today’s high-tech world, when conference or membership revenues stagnate or dip, we often turn to technology. Let’s get a survey out to our membership. Never underestimate the power of one-on-one conversations to increase loyalty and drive revenue growth. Innovation and solving problems are top priorities for most organizations. Who else would benefit from learning about the latest innovation and thought leadership conversations taking place at your conference?

Team 58

Six Lessons I Learned from Listening to Partnership Professionals

Association Success

A recent survey revealed the importance of strong, mutually beneficial partner relationships. Committed to providing ideas and solutions to improve partnership and sponsorship programs, we recently conducted a survey of our members about the nature of their programs. Your Potential for Revenue”. Survey: Two-thirds of survey respondents said their revenue from corporate partners had increased in the past year (though we didn’t ask how much it increased).

Association Brain Food Weekly: 10.16.20

Reid All About it

Cecilia Sepp, CAE, founder of Rogue Tulips, recently released the findings of their September association survey, What’s Next for Associations. Reading survey results is sort of like, for me, peeking into someone’s pantry—you get a sense of their inner workings and thinking.

Association Brain Food Weekly: 9.11.20

Reid All About it

Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Driving Revenue with Contextual Engagement and Marketing.

Stronger by Association: Battle for Relevance: How Twitter, HBR and.

AMR Management Services

When AMR surveys members about the benefits their associations’ provide, members of 15 of our 20 association clients cite “networking and knowledge sharing” within the top three benefits of membership. Most associations rely on membership for revenue, typically 30-50 percent of net profit. We can’t expect to replicate it, therefore we look for ways to adopt, adapt and amplify a tool like Twitter through innovative ideas. Pages. CONTRIBUTORS.

Members Hire Constant Transformation

Potomac Core

A Forbes Insights survey notes that “Enterprises successfully making the transformational shift have plenty of impactful benefits awaiting them.” Have Fearless implementation in their DNA – Fast moving culture with energized staff in a time of innovation and rapid change. Customer Research – GCCA delivered survey insights helping the Industry understand what customers seek. In this environment, Association revenues have grown despite Industry consolidation.

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Association Publishers Report Less Growth But Fewer Losses This Year

Associations Now

A new association publishing survey reveals revenue predictions for 2014, as well as industry trends over the last five years, including the fact that savvy budget maintenance has contributed to somewhat steady profit margins. The association publishing industry, much like the rest of the publishing industry, is still grappling with the effects of the Great Recession and digital innovation. As a whole, respondents anticipate industry revenue to increase 0.5