AI Unleashed: Beth & KiKi’s Deep Dive into Artificial Intelligence Strategies for Engagement and Growth

In a riveting new episode of Association Chat, KiKi L’Italien and Beth Arritt come together to explore the uncharted terrains of data management, automation, and artificial intelligence in the association industry.

In this episode, Beth Arritt shares a fascinating case where an automated membership campaign ran successfully with minimal intervention, resulting in impressive conversion rates and revenue. KiKi highlights the often-overlooked importance of “small” data. She stresses the need to ensure its accuracy before moving onto the broader spectrum of big data.

The conversation takes an inspiring turn as both speakers delve into the potential of existing technologies that organizations may already possess but are underutilized. This includes powerful AI and automation tools that, when harnessed correctly, can lead to significant growth. Beth also encourages association leaders to permit their employees to explore and experiment with new tools like ChatGPT. The emphasis on innovation, learning, and the value of listening to experts with specialized knowledge in areas like technology and automation adds depth and practicality to the conversation.

“So I think the benefits are, that first draft that is so hard, that blank page is so hard to stare at, you don’t need to stare at that blank page anymore. You can say, hey, help generate ideas. It’s like having a person there for you 24/7 to just help bounce ideas off, to help you come up with ideas. And it’s done in real language.” – Beth Arritt

This engaging dialogue culminates with a concise summary of three critical takeaways that can guide associations toward a more thriving future: the need to harness existing technology, the importance of fostering a culture of exploration, and the imperative of listening to and valuing knowledgeable staff.

The insights shared in this episode of Association Chat offer a fresh perspective on managing data, leveraging technology, and encouraging innovation within organizations. Whether you’re an association leader or someone keen on the future of technology in associations, this episode is packed with wisdom and actionable advice. Don’t miss out on this enriching conversation; tune in on Spotify now!