Expert insights. Personalized for you.
Technology. How Do You Innovate With Millennials? Innovating with millennials sounds like a no-brainer. While they have the enthusiasm, they may need the goals of your innovation to be laid out for them. Another way to capitalize on their exuberance and get them innovating is by placing them in charge of the “little things.” This will help you make the most of their ideas and innovative spirit. MORE
Purchasing new technology is a big undertaking. Ariel Brandt Lautman , Online Community Manager for the Association of State and Territorial Health Officials, has a list of questions to review before she purchases new technology. The more people on your team, the more likely it is you’ll have different tolerances for technology. Large teams with members who are less familiar with technology may need to contact customer service more than those who are tech savvy, for instance. MORE
2019 ASAE Technology Exploration Conference December 3-4 in Washington, DC. association technology professionals will gather for learning sessions, demos, and hands-on training to discover how the latest technology can drive their organizations to new levels of success. Advancing the Association and Nonprofit Community through Technology Exploration,”?the The post Catch Nimble AMS at the 2019 ASAE Technology Exploration Conference appeared first on NimbleAMS.com. MORE
Technology. Are Innovation and Production at Odds? HBR posted a good article recently about Why Managers Don’t Really Want to Innovate. The article pointed out that most companies are not willing to devote time to innovation because innovative time steals from production time. Since innovation has been a topic of interest to associations and other member-based organizations, we’re wondering if you’ve had the same experience? MORE
Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Having actionable data that answers these questions is more important than ever for associations in a world of disruptive innovation. Disruptive Innovation Creates Association Opportunities. MORE
I’ve always embraced technology, and I’ve pushed that forward in every position I’ve been in. Today’s technological advancements present many possibilities and solutions for organizations. Although most people can agree that there is always room for improvement, there are limitations and doubts surrounding the idea of bringing in new technology into operations and changing the way things work. How can you encourage your organization to embrace a tech culture? MORE
Three technology innovations associations should embrace for a better member experience. Turn to technology innovation. One of the key findings from Salesforce’s second edition of the State of the Connected Customer report , points to the importance of innovation. As a member-based organization, how can your association go about embracing innovation? And how does innovation translate into delivering a better customer (member) experience? MORE
According to the Community Brands Digital Evolution Study , most professional membership organizations continue to feel technologically unprepared for the future. We take action together, and we work fast to introduce the right innovation at the right time. Technology MORE
They also suggest that “America’s strength in technological progress needs to help accelerate productivity.” If member companies introduce more innovation to drive more profitability, is your association positioned to respond with equal or greater amounts of innovative solutions? It’s all about “knowledge sharing” and creating innovative opportunities for different member segments to contribute their expertise in a collaborative manner. Data Driven Innovation. MORE
The question is: can your association’s technology support your association’s goals in 2021 and beyond? In 2020, you relied on technology to quickly shift direction so you could continue to deliver value to members and attendees. Was it because of your technology? MORE
The 2020 Brandon Hall Group Excellence Awards in Technology Web Courseworks Wins Silver. Technology is the great enabler of human capital management initiatives. That is the ultimate differentiator: the positive business impact of technology.”. MORE
You might not want to admit it, but technology is now the most important tool you use on a daily basis. Technology is now part of every facet of your association and is part of every transaction and interaction between your association staff and membership. There it is… technology. Every staffer must know how the technology works to make associations thrive and survive. Innovation: Persistent and Pervasive. How can technology help you innovate? MORE
DARPA, the Defense Advanced Research Projects Agency, is known for innovation. Aside from being the people who invented the Internet (thanks, in part, to legislation sponsored and funding secured by Al Gore when he was a Senator), they also invented GPS, stealth technology, and drone technology, among other things. Plus, we don’t do cutting edge tech R&D innovation. They don’t just tell people “go innovate…something. MORE
With the right tools and mindset, association innovation is achievable. The post Are Associations Truly Innovative? Features Membership Technology association innovationSo why do many associations struggle to embrace habits that would let them thrive? . MORE
There has been much advancement and innovation in the eLearning industry over the last several years, and today I’ll be reviewing three of my favorite examples of organizations thinking outside the box to deliver their content to their audience. Advancements in sales and technology have opened the door for innovation in course and content delivery. The post 3 eLearning Examples to Spark Innovation appeared first on Blue Sky eLearn. MORE
Innovation may be a tired word. There is no doubt that innovation has become an overused and confusing buzzword. Ask ten people to define innovation and you’re probably going to get a dozen or more responses. Innovation is change that creates a new dimension of performance said management guru Peter Drucker. Within the conference arena, innovation is the process through which new value is created and delivered to customers. Innovate To Captivate. MORE
With so much new technology available, should associations develop an innovation strategy? If technology is a delivery mechanism to deliver impact on member business outcomes, then it’s an example of Association Outside In Innovation. Association Outside In Innovation? Technology in and of itself is not a solution, rather its part of a broader strategy to increase your association’s impact on member business outcomes. Association Outside In Innovation. MORE
Dan is super smart and has experience both on the technology side AND on the association staff side, so this promises to be an interesting conversation about how to bring more innovation to the cultures of associations. I feel like associations have learned how to talk a fairly good game when it comes to innovation, but still lack the basic understanding of how to DO it. Announcements Innovation MORE
A time of crisis requires every organization to innovate to survive and thrive. But a common question is, how do you go about innovating? Matt Ridley’s book, How Innovation Works and Why it Flourishes in Freedom , shares valuable principles that answer that question. Innovation occurs incrementally. Innovation comes from trial and error. Innovation requires a tolerance for error. Innovation often emerges through the combination of existing components. MORE
Just in time for the end of the year, it's Mashable's annual innovation index winners ! Mashable cool technology innovationGeek heaven! Some of my personal favorites include: Flipboard The Kitchen Aid Mixer Crowd funding Quirky What do you love in this list? (I I know I'm going to get shout-outs for Fitocracy.). MORE
Features Technology 2016 AGC of America APCO International Blue Sky Blue Sky Broadcast California Association of Health Facilities Innovation Maryland Asoscition of CPAs naylor technology TimberlakeThere are two things you can count on this time of year: One, tech will be at the center of the last-minute holiday shopping blitz; and two, many of the latest tech tools and gadgets will be on the. For more about this topic, click on the headline. MORE
In spite of how smart I think I am, it has taken me a long time to adjust to all the technology inventions. In order to make the leap into the 21st century, I’ve had to work with several Gen X technology consultants. And, central to this article, they are often uncomfortable with technology and slow to adjust to it. ” Gen Y/millennials grew up with computers, cellphones, iPads and notebooks, and they expect tech companies to innovate even more than they already do. MORE
In the 1960s, researcher Everett Rogers published a work called Diffusion of Innovations that aimed to explain how, why, and at what rate new ideas and technology spread through cultures. Nearly half a century later, his research is still the guiding rule across various industries—including the technology space—for predicting and driving technology adoption strategy. This inflection point is often known as the “innovation cliff” or the “tipping point.”. MORE
Want Innovation? There was a time in the not-too-distant past when the people who were advocating for innovation in organizations were considered a bit on the fringe. Maybe they were the technology geeks–because that’s where we assumed innovation happened, at the product level. It’s more mainstream to be focused on innovation. Shifting towards innovation is just the first step, however. Moneyball and Management Innovation. MORE
How to leverage event technology to elevate your next event. What is Event Technology? Event technology is any kind of software that improves the event process for both event planners, and/or attendees. MORE
ASAE’s 2019 Technology Exploration Conference kicked off on Tuesday with a conversation focused on the value of diversity, inclusion, and human interactions in fueling future tech innovations. We need diverse teams if we want to adopt a culture of innovation,” Shapiro said. MORE
Is keeping up with technology trends on your association’s radar? Meanwhile, technology advances aren’t standing still for your association. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. One of the key reasons to keep up with the latest technology is to ensure you continue to deliver the experience your members have come to expect. 3 technology trends associations should be following. MORE
When I say the word innovation to you, what feelings does this word evoke? In a recent research study association professionals reported that innovation is synonymous with risk, big expectations, large investments, long commitments and failure. At the same time, we are seeing that our professions and industries are being turned upside down by changing technology, regulations, public perception, member expectations, budgets and more. Innovative projects fall on a continuum. MORE
Essentially, it challenges undergraduate engineers to design and build a human-powered vehicle (typically a bicycle, but not always) that uses my industry's technology (i.e., Responding to the distressing lack of fluid power education in our nation's undergraduate mechanical engineering programs, we now have a way to engage students with a hands-on application of our technology. It is, after all, an extremely power dense technology. Associations Innovation MORE
We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. MORE
Creating an innovative organization all starts with a vision. When it comes to becoming a more innovative organization and leveraging today’s technological advancements for the overall betterment of the association and its operations, it all starts with the vision. Similarly, most associations don’t give much thought to culture in relation to incorporating new technology in processes and operations. MORE
While the COVID-19 pandemic has resulted in loss of life and economic uncertainty, some are pointing to a silver lining: a surge of innovation. “If Each one has altered how we live and function, leading to innovation that facilitates the changes we have made to our lives.”. MORE
Here, we take a look at some of these technologies, and the impact they could have on future events and our ability to work. Though it can feel uncomfortable being screened upon walking into your neighborhood grocery store for elevated temperatures, this technology helps save lives. MORE
In this age of innovation, associations need to stay competitive. To keep up as technology evolves, the way you run your association must evolve as well. . Continue reading to learn more about these top association technology trends. MORE
The environment around us might be transforming rapidly, and technology might be posing all sorts of disruptions – but this does not need to be cause for concern. While innovation and adaptation are themes that resound throughout industry discussions, we don’t need to see change as a necessary reaction to our context. So we want to know: are you an innovation pioneer? We are launching a competition for the SURGE Optimism Pioneer Award. MORE
Want to know what’s on the horizon for association technology in 2020? But when it comes to association technology trends, you don’t necessarily have to look far into the future to see the road ahead. Emphasis on innovation. But that doesn’t mean you stop innovating. MORE
The iPhone spent seven years in production by some of the world’s best innovators before it became a product that has changed how we go about our daily routines. It’s the one of the biggest – if not the biggest – innovations of our generation. It’s sometimes hard to remember that this is an innovation that didn’t exist before the early 2000s. Which all goes to show that innovation doesn’t just happen. Innovation is the product of focus, creativity and hard work. MORE
Innovation is simply finding a better way to do something. Here are 4 ways to encourage innovative thinking from digital marketing consultant Steve Lerch. The post Innovation through Culture Stories at Google appeared first on Association Adviser. MORE
The buggy and wagon wheel makers had to embrace the new technology or find a new industry. You don’t have to be first to market with new technology, you just have to recognize what people want before they do. When it comes to innovation, are you a buggy- or a car-marker? . The post Innovation: are you a buggy- or a car-maker? Innovation associations innovation MORE
Live streaming, mobile devices, virtual events all hit the scene in the following years, and the content capture department became the “OnlineEvent” department and innovated business practices to meet these emerging technologies. Ideas, innovation, and progress will accelerate. The post Interview with an Expert: Bill Mott – Event Technology, Freeman Company appeared first on Blue Sky eLearn. MORE
As social, mobile and related technologies continue to drive deep and accelerating societal transformation, associations will continue to confront increasingly complex strategic challenges that will require fresh mindsets and more dynamic approaches to address. Consider just three ways that technology is irrevocably shifting the nature of strategy, and thus how association leaders need to think about the work of strategy-making in the years ahead. MORE
Association Adviser
JUNE 11, 2021
With the right tools and mindset, association innovation is achievable. The post Are Associations Truly Innovative? Features Membership Technology association innovationSo why do many associations struggle to embrace habits that would let them thrive? .
Association Success
JULY 2, 2019
I’ve always embraced technology, and I’ve pushed that forward in every position I’ve been in. Today’s technological advancements present many possibilities and solutions for organizations. Although most people can agree that there is always room for improvement, there are limitations and doubts surrounding the idea of bringing in new technology into operations and changing the way things work. How can you encourage your organization to embrace a tech culture?
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Blue Sky eLearn
SEPTEMBER 21, 2018
There has been much advancement and innovation in the eLearning industry over the last several years, and today I’ll be reviewing three of my favorite examples of organizations thinking outside the box to deliver their content to their audience. Advancements in sales and technology have opened the door for innovation in course and content delivery. The post 3 eLearning Examples to Spark Innovation appeared first on Blue Sky eLearn.
Spark Consulting
JANUARY 14, 2014
DARPA, the Defense Advanced Research Projects Agency, is known for innovation. Aside from being the people who invented the Internet (thanks, in part, to legislation sponsored and funding secured by Al Gore when he was a Senator), they also invented GPS, stealth technology, and drone technology, among other things. Plus, we don’t do cutting edge tech R&D innovation. They don’t just tell people “go innovate…something.
Association Management
NOVEMBER 2, 2013
In the 1960s, researcher Everett Rogers published a work called Diffusion of Innovations that aimed to explain how, why, and at what rate new ideas and technology spread through cultures. Nearly half a century later, his research is still the guiding rule across various industries—including the technology space—for predicting and driving technology adoption strategy. This inflection point is often known as the “innovation cliff” or the “tipping point.”.
Association Adviser
AUGUST 20, 2020
Innovation is simply finding a better way to do something. Here are 4 ways to encourage innovative thinking from digital marketing consultant Steve Lerch. The post Innovation through Culture Stories at Google appeared first on Association Adviser.
ePly
MAY 27, 2020
How to leverage event technology to elevate your next event. What is Event Technology? Event technology is any kind of software that improves the event process for both event planners, and/or attendees.
Potomac Core
AUGUST 5, 2015
With so much new technology available, should associations develop an innovation strategy? If technology is a delivery mechanism to deliver impact on member business outcomes, then it’s an example of Association Outside In Innovation. Association Outside In Innovation? Technology in and of itself is not a solution, rather its part of a broader strategy to increase your association’s impact on member business outcomes. Association Outside In Innovation.
Higher Logic
JANUARY 4, 2018
Purchasing new technology is a big undertaking. Ariel Brandt Lautman , Online Community Manager for the Association of State and Territorial Health Officials, has a list of questions to review before she purchases new technology. The more people on your team, the more likely it is you’ll have different tolerances for technology. Large teams with members who are less familiar with technology may need to contact customer service more than those who are tech savvy, for instance.
Potomac Core
SEPTEMBER 9, 2015
They also suggest that “America’s strength in technological progress needs to help accelerate productivity.” If member companies introduce more innovation to drive more profitability, is your association positioned to respond with equal or greater amounts of innovative solutions? It’s all about “knowledge sharing” and creating innovative opportunities for different member segments to contribute their expertise in a collaborative manner. Data Driven Innovation.
Eric Lanke
DECEMBER 10, 2018
Essentially, it challenges undergraduate engineers to design and build a human-powered vehicle (typically a bicycle, but not always) that uses my industry's technology (i.e., Responding to the distressing lack of fluid power education in our nation's undergraduate mechanical engineering programs, we now have a way to engage students with a hands-on application of our technology. It is, after all, an extremely power dense technology. Associations Innovation
|
Association Success
JULY 18, 2019
Creating an innovative organization all starts with a vision. When it comes to becoming a more innovative organization and leveraging today’s technological advancements for the overall betterment of the association and its operations, it all starts with the vision. Similarly, most associations don’t give much thought to culture in relation to incorporating new technology in processes and operations.
Nimble AMS
DECEMBER 26, 2019
Want to know what’s on the horizon for association technology in 2020? But when it comes to association technology trends, you don’t necessarily have to look far into the future to see the road ahead. Emphasis on innovation. But that doesn’t mean you stop innovating.
Association Success
MAY 27, 2020
Here, we take a look at some of these technologies, and the impact they could have on future events and our ability to work. Though it can feel uncomfortable being screened upon walking into your neighborhood grocery store for elevated temperatures, this technology helps save lives.
Membersuite
FEBRUARY 19, 2021
The question is: can your association’s technology support your association’s goals in 2021 and beyond? In 2020, you relied on technology to quickly shift direction so you could continue to deliver value to members and attendees. Was it because of your technology?
Principled Innovation
FEBRUARY 12, 2013
As social, mobile and related technologies continue to drive deep and accelerating societal transformation, associations will continue to confront increasingly complex strategic challenges that will require fresh mindsets and more dynamic approaches to address. Consider just three ways that technology is irrevocably shifting the nature of strategy, and thus how association leaders need to think about the work of strategy-making in the years ahead.
Thanks For Playing
DECEMBER 31, 2012
Just in time for the end of the year, it's Mashable's annual innovation index winners ! Mashable cool technology innovationGeek heaven! Some of my personal favorites include: Flipboard The Kitchen Aid Mixer Crowd funding Quirky What do you love in this list? (I I know I'm going to get shout-outs for Fitocracy.).
YourMembership Blog
APRIL 2, 2013
The buggy and wagon wheel makers had to embrace the new technology or find a new industry. You don’t have to be first to market with new technology, you just have to recognize what people want before they do. When it comes to innovation, are you a buggy- or a car-marker? . The post Innovation: are you a buggy- or a car-maker? Innovation associations innovation
Association Adviser
DECEMBER 14, 2015
Features Technology 2016 AGC of America APCO International Blue Sky Blue Sky Broadcast California Association of Health Facilities Innovation Maryland Asoscition of CPAs naylor technology TimberlakeThere are two things you can count on this time of year: One, tech will be at the center of the last-minute holiday shopping blitz; and two, many of the latest tech tools and gadgets will be on the. For more about this topic, click on the headline.
Blue Sky eLearn
APRIL 2, 2018
Live streaming, mobile devices, virtual events all hit the scene in the following years, and the content capture department became the “OnlineEvent” department and innovated business practices to meet these emerging technologies. Ideas, innovation, and progress will accelerate. The post Interview with an Expert: Bill Mott – Event Technology, Freeman Company appeared first on Blue Sky eLearn.
Potomac Core
FEBRUARY 9, 2016
Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Having actionable data that answers these questions is more important than ever for associations in a world of disruptive innovation. Disruptive Innovation Creates Association Opportunities.
Association Adviser
JANUARY 20, 2017
When I say the word innovation to you, what feelings does this word evoke? In a recent research study association professionals reported that innovation is synonymous with risk, big expectations, large investments, long commitments and failure. At the same time, we are seeing that our professions and industries are being turned upside down by changing technology, regulations, public perception, member expectations, budgets and more. Innovative projects fall on a continuum.
Association Adviser
JANUARY 24, 2017
The iPhone spent seven years in production by some of the world’s best innovators before it became a product that has changed how we go about our daily routines. It’s the one of the biggest – if not the biggest – innovations of our generation. It’s sometimes hard to remember that this is an innovation that didn’t exist before the early 2000s. Which all goes to show that innovation doesn’t just happen. Innovation is the product of focus, creativity and hard work.
YourMembership Blog
MAY 3, 2012
Technology. Are Innovation and Production at Odds? HBR posted a good article recently about Why Managers Don’t Really Want to Innovate. The article pointed out that most companies are not willing to devote time to innovation because innovative time steals from production time. Since innovation has been a topic of interest to associations and other member-based organizations, we’re wondering if you’ve had the same experience?
Nimble AMS
APRIL 30, 2020
According to the Community Brands Digital Evolution Study , most professional membership organizations continue to feel technologically unprepared for the future. We take action together, and we work fast to introduce the right innovation at the right time. Technology
Higher Logic
OCTOBER 12, 2017
We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions.
Jamie Notter
NOVEMBER 22, 2017
Dan is super smart and has experience both on the technology side AND on the association staff side, so this promises to be an interesting conversation about how to bring more innovation to the cultures of associations. I feel like associations have learned how to talk a fairly good game when it comes to innovation, but still lack the basic understanding of how to DO it. Announcements Innovation
Associations Now
APRIL 6, 2020
While the COVID-19 pandemic has resulted in loss of life and economic uncertainty, some are pointing to a silver lining: a surge of innovation. “If Each one has altered how we live and function, leading to innovation that facilitates the changes we have made to our lives.”.
Nimble AMS
OCTOBER 15, 2019
Is keeping up with technology trends on your association’s radar? Meanwhile, technology advances aren’t standing still for your association. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. One of the key reasons to keep up with the latest technology is to ensure you continue to deliver the experience your members have come to expect. 3 technology trends associations should be following.
Nimble AMS
NOVEMBER 20, 2019
2019 ASAE Technology Exploration Conference December 3-4 in Washington, DC. association technology professionals will gather for learning sessions, demos, and hands-on training to discover how the latest technology can drive their organizations to new levels of success. Advancing the Association and Nonprofit Community through Technology Exploration,”?the The post Catch Nimble AMS at the 2019 ASAE Technology Exploration Conference appeared first on NimbleAMS.com.
Associations Now
DECEMBER 3, 2019
ASAE’s 2019 Technology Exploration Conference kicked off on Tuesday with a conversation focused on the value of diversity, inclusion, and human interactions in fueling future tech innovations. We need diverse teams if we want to adopt a culture of innovation,” Shapiro said.
Fonteva
MARCH 16, 2020
In this age of innovation, associations need to stay competitive. To keep up as technology evolves, the way you run your association must evolve as well. . Continue reading to learn more about these top association technology trends.
Jamie Notter
JULY 3, 2012
Want Innovation? There was a time in the not-too-distant past when the people who were advocating for innovation in organizations were considered a bit on the fringe. Maybe they were the technology geeks–because that’s where we assumed innovation happened, at the product level. It’s more mainstream to be focused on innovation. Shifting towards innovation is just the first step, however. Moneyball and Management Innovation.
YourMembership Blog
MAY 31, 2012
Technology. How Do You Innovate With Millennials? Innovating with millennials sounds like a no-brainer. While they have the enthusiasm, they may need the goals of your innovation to be laid out for them. Another way to capitalize on their exuberance and get them innovating is by placing them in charge of the “little things.” This will help you make the most of their ideas and innovative spirit.
Vanguard Tech
MARCH 7, 2013
You might not want to admit it, but technology is now the most important tool you use on a daily basis. Technology is now part of every facet of your association and is part of every transaction and interaction between your association staff and membership. There it is… technology. Every staffer must know how the technology works to make associations thrive and survive. Innovation: Persistent and Pervasive. How can technology help you innovate?
Association Success
SEPTEMBER 27, 2018
The environment around us might be transforming rapidly, and technology might be posing all sorts of disruptions – but this does not need to be cause for concern. While innovation and adaptation are themes that resound throughout industry discussions, we don’t need to see change as a necessary reaction to our context. So we want to know: are you an innovation pioneer? We are launching a competition for the SURGE Optimism Pioneer Award.
Nimble AMS
APRIL 22, 2019
Three technology innovations associations should embrace for a better member experience. Turn to technology innovation. One of the key findings from Salesforce’s second edition of the State of the Connected Customer report , points to the importance of innovation. As a member-based organization, how can your association go about embracing innovation? And how does innovation translate into delivering a better customer (member) experience?
Membership Marketing
OCTOBER 9, 2020
A time of crisis requires every organization to innovate to survive and thrive. But a common question is, how do you go about innovating? Matt Ridley’s book, How Innovation Works and Why it Flourishes in Freedom , shares valuable principles that answer that question. Innovation occurs incrementally. Innovation comes from trial and error. Innovation requires a tolerance for error. Innovation often emerges through the combination of existing components.
Association Adviser
MAY 20, 2014
In spite of how smart I think I am, it has taken me a long time to adjust to all the technology inventions. In order to make the leap into the 21st century, I’ve had to work with several Gen X technology consultants. And, central to this article, they are often uncomfortable with technology and slow to adjust to it. ” Gen Y/millennials grew up with computers, cellphones, iPads and notebooks, and they expect tech companies to innovate even more than they already do.
Velvet Chainsaw
JUNE 26, 2018
Innovation may be a tired word. There is no doubt that innovation has become an overused and confusing buzzword. Ask ten people to define innovation and you’re probably going to get a dozen or more responses. Innovation is change that creates a new dimension of performance said management guru Peter Drucker. Within the conference arena, innovation is the process through which new value is created and delivered to customers. Innovate To Captivate.
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