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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

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How to Make Valuable Face Time With New Members

Associations Now

According to Marketing General Inc.’s s 2016 Membership Marketing Benchmarking Repor t [PDF], a majority of associations surveyed are sending new member communications in the form of email welcomes or welcome kits. The pairings are marketed as a career mentorship, and it’s helped to incentivize meeting attendance for younger members.

Kansas 85
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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.

Wichita 150
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Internet Association Hires Christina Martin In Latest Expansion Of Executive Leadership Team

InternetAssociation

She is a graduate of the University of Kansas. ###. Martin is a veteran of three presidential campaigns, a winning gubernatorial race, and has served as a Fellow at the Institute of Politics at Harvard University.

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How Nonprofit Grocery Stores Are Filling the Gap

Associations Now

With grocery store chains leaving markets behind without any alternatives, nonprofits are increasingly filling in the gaps. Jubilee Food Market , a Waco, Texas, grocery store that was converted to a nonprofit model, has proven successful enough at receiving donations that it has a staff of more than 70.

Kansas 81
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Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community

Higher Logic

Ascend Learning’s intranet has been so successful that, just a year after launch, basecamp was awarded the Gold PRISM award for Internal Communication by the Greater Kansas City Public Relations Society of America (PRSA). Because of that we’ve seen groups sharing resources, from content for marketing to ideas on vendor selection.

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Match a City’s Perks with Your Attendees’ Interests

Associations Now

“Indianapolis has done an exceptional job in embracing the sports culture, which in turn attracts volunteers as well as state-of-the-art facilities that are available,” says Mark Koski, director of marketing for NFHS and CEO of NFHS Network. In January 2000, both the NCAA and NFHS moved from Kansas City, Mo., to Indianapolis. “We