Kentucky Distillers Bring Class to First Membership Drive

Associations Now

Making a Big Bet Distilleries across Kentucky have big long-term plans for their main product. “We’re in the largest expansion mode since the end of prohibition,” Kentucky Distillers’ Association President Eric Gregory told ABC News. With the bourbon industry in the midst of a big expansion, the Kentucky Distillers’ Association is pulling out all the stops in hopes of getting new distilleries in the state to join.

Content Marketing: A Practical Approach for your Association

AMR Management Services

Content Marketing: A Practical Approach for your Association. A Practical Approach to Content Marketing for your Association. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Content Marketing: A Practical Approach for your A. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS.

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Implementing a Successful Cause Marketing Campaign

AMR Management Services

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. To increase awareness and generate funding to support the project, Chesterfield Arts accepted a Drake & Company proposal to add a pinup cause marketing element to the overall “Make Your Mark” project.

Stronger by Association: How to Create a Content Marketing Strategy

AMR Management Services

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. ” His first advice was that developing a content marketing strategy is “key” Content marketing involves using many different channels to speak to your members, and having a strategy to help stay focused is very important. Pages. CONTRIBUTORS.

Stronger by Association: Cause Marketing Tips - Target Prospects

AMR Management Services

Cause Marketing Tips - Target Prospects. Chesterfield Arts Make Your Mark Campaign and DrakeCo Marketing Specialist Jill Mahoney are mentioned in an article on securing company donations: [link]. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Cause Marketing Tips - Target Prospects. Pages. CONTRIBUTORS.

Now for something a little lighter.What not to do when marketing internationally

Experts in Membership Marketing

Here are a few for your enjoyment: There will never be a mass market for motor cars - about 1,000 in Europe - because that is the limit on the number of chauffeurs available! Spokesman for Daimler Benz) I think there is a world market for about five computers. Also in Chinese, the Kentucky Fried Chicken slogan "finger- lickin ' good" came out as "eat your fingers off." An American t-shirt maker in Miami printed shirts for the spanish market which promoted the Pope's visit.

Miami 28

Hemp Industry Brings Momentum to Annual History Week

Associations Now

For decades, industrial hemp was off the market in the United States. In Kentucky, the Drug Enforcement Administration seized seeds that were to be used in a pilot program at the University of Kentucky. Riding a wave of recent legislative success, the Hemp Industries Association hopes to turn the tide even further in its favor with its fifth annual Hemp History Week. Until last October, that is.

Boozing, Bribing and Brawling on Election Day

Reid All About it

Since market day was Wednesday in most towns, that day didn’t work. To reduce voter fraud, cities and states started to adopt the secret ballot, beginning with Louisville, Kentucky in 1888. The ugliness of this election has certainly caused a lot of boozing. Bribing? Not touching that one. And brawling? I guess we’ll see. But the title of this post doesn’t refer to the election tomorrow, I’m talking about the wild elections of the past. Things could be worse, folks.

If You’re Looking for a Job, Look Inland, Lists Say

Associations Now

If you’re in the job market, you might want to head to Pittsburgh—especially if you’re just starting out in your career. “What this jobs report shows is that many [midsize] cities stand out for offering a great mix of a thriving job market with plenty of opportunity, paired with home affordability and being regions where employees are more satisfied in their jobs too,” Glassdoor Chief Economist Andrew Chamberlain said in comments to U.S.

Metro 57

Stronger by Association: Make 2012 "The Year of Better Content"

AMR Management Services

At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Content Reading of the Week: Wonder what a Super Bowl ad could buy you in content marketing? Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, February 7, 2012. Make 2012 "The Year of Better Content". by Becky Rasmussen.

The Art of Newsjacking

Higher Logic

I don’t write about stock market highs or GE relocating to Boston. If you demonize Kentucky clerk Kim Davis, you lose the argument. When a clerk in Kentucky refused to provide marriage licenses for gay couples, I saw an irony. Communications Engagement MarketingYou have a plan for your posts, whether for a blog or a community. The plan is orderly. It allows you time to prepare things. Meanwhile, news is happening.

Making Introductions: Landmen Group Launches “Meet Us” Campaign

Associations Now

The group focused its efforts on markets near major shale plays like Marcellus (New York, Ohio, Pennsylvania, and West Virginia), New Albany (Illinois, Indiana, and Kentucky), and Haynesville-Bossier (Arkansas, Louisiana, and Texas), among others. Facing negative media depictions and a lack of knowledge about their profession, the American Association of Professional Landmen launched campaign to help the public—especially landowners—get to know them.

Lessons From 25 Years at One Association

Associations Now

She had worked as a press secretary and business journalist in Kentucky, and NTA seemed like an intriguing new venue for her writing. “I I stayed in the marketing and communications realm, and that’s where it kept expanding,” she says. Catherine Prather has worked at the National Tour Association for 25 years. Soon she will take on the CEO role. As she prepares, she shares some of the steps that got her there.

Stronger by Association: Creating Content that Works for Your.

AMR Management Services

Last year, I had the opportunity to attend the first-ever Content Marketing World. That was this conference for me as a content marketing professional. Sitting in session after session led by some of the giants of the marketing world, surrounded by like-minded and creative individuals, I remember my excitement building about how I was going to rush back and put some of these ideas into practice. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS.

KFC's Recipe for Success ? It's All Local ? GrowGlobally.org

GlowGlobally

Market & Biz Plan. Categories: Market & Bus Planning. “ Yum is now in 650 cities in China and a 40% market share outstripping competitors like McDonalds 16%. How do American enterprises succeed in China or for that matter anywhere outside their home market? Here is the secret recipe from the Kentucky Colonel. Market & Bus Planning (44). GrowGlobally.org.

Satisfaction vs. Loyalty: Creating a Connection for Long-term Success

AMR Management Services

In marketing parlance, satisfied customers are good. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Monday, December 19, 2011. Satisfaction vs. Loyalty: Creating a Connection for Long-term Success.

Stronger by Association: What I'm Reading.

AMR Management Services

In preparation for The Drake , Ive been reading anything I can get my hands on that deals with content marketing and management. What is Content Marketing? Weve tried to define content marketing before on this blog - such as here and here. The Three-Legged Stool Strategy of Content Marketing I think theres a misconception out there that content marketing/management deals strictly with digital or social media. So, whats on your content marketing "must-read" list?

Stronger by Association: Communications Audits and Digital Media.

AMR Management Services

Angie Reese-Hawkins, President and CEO of the Metropolitan YMCA of Washington and Steve Drake, President and CEO of Drake &; Company will talk about communications and marketing in a social media age during the Association of YMCA Professionals convention July 21 in Dallas. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective.

Stronger by Association: Seven Content Mistakes You May Be Making

AMR Management Services

During a two day forum, The Drake included presentations to help everyone become active content marketers. The whole presentation is available on SlideShare: A Practical Approach to Content Marketing for your Association. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. How to Create a Content Marketing Strategy.

Stronger by Association: AMR Promotes, Hires Additional Staff

AMR Management Services

Melanie Bowzer , hired in January 2011 as a marketing and communications coordinator, now serves as Executive Director of the Association of Medical Illustrators, a professional society of more than 800 graphic artists in the life sciences and healthcare field. Bowzer graduated from Georgetown College in 1999 and has held a variety of positions in advertising, marketing and management for Thoroughbred Times magazine and Joseph-Beth Booksellers. and Kentucky. Pages.

Stronger by Association: Engle Earns Meeting Planner Certification

AMR Management Services

He graduated from Transylvania University in Lexington in 2002 with a degree in Business Administration, and completed his Master of Science in Sport Administration from Eastern Kentucky University in 2006. AMR’s core services include association management, conference and event management, marketing and creative services and technology management. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Thursday, March 22, 2012.

Stronger by Association: How to create a memorable recognition.

AMR Management Services

Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. Provide the Tools In order for recipients and associations to gain added publicity, associations can provide recipients with the tools to aid in marketing their award. Kentucky Association of Nurse Anesthetists. Pages.

Stronger by Association: AMR Promotes Two, Hires Policy Analyst

AMR Management Services

Record graduated from the University of Kentucky with a bachelor’s in Geography. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, March 27, 2012. AMR Promotes Two, Hires Policy Analyst. Ele Moreland.

SCD Group: Why are competency-based association boards an.

SCD Group

A couple of key points from the story: University of Kentucky professor John Thelin, author of A History of American Higher Education, says the University of Virginia controversy raises anew his concerns about whether boards of trustees at public universities, who typically are political appointees and often come from the corporate world, should be making decisions about a system whose inner workings they may not grasp. "We Integrated Marketing Tip for Associations and Nonp. Pages.

Time Management: The Most Critical Skill for Association Leaders

AMR Management Services

We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, July 17, 2012. Time Management: The Most Critical Skill for Association Leaders. by DeLaine Bender, CAE.

Stronger by Association: Who Should Manage Your Organization.

AMR Management Services

Theres one relevant reason to hire a chief staff officer with substantive knowledge of the organizations professional or market segment interest -- if they need the individual to be their external face and voice. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Kentucky Association of Nurse Anesthetists. Pages.

Stronger by Association: Shake it Up to Avoid Silence on.

AMR Management Services

We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, February 21, 2012. Shake it Up to Avoid Silence on Conference Calls. By Alison Keller.

Four Lessons Associations Can Learn from Radio Flyer’s Little Red Wagons

SCD Group

As you look at your association and its programs/services, ask yourself: Has your “market” (the industry or profession you represent) changed? Growing up in the 1950s I really, really wanted to have a red Radio Flyer wagon. I dreamed about it and pestered my parents about getting one for Christmas (probably when I was five or six). But, with five kids, they couldn’t really afford one. So, Christmas passed. On my birthday in April, however, my oldest brother took me out to the barn.

Using Board Members to Engage Attendees at Your Trade Show

AMR Management Services

We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, June 12, 2012. Using Board Members to Engage Attendees at Your Trade Show. by Lauren Mangnall.

Stronger by Association: Five Technologies to Adopt for Your Event

AMR Management Services

We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, April 3, 2012. Five Technologies to Adopt for Your Event. by Allison Keller. Looking for ways to improve engagement and participation at your associations events?

Stronger by Association: AMR Explores Business Opportunities in Asia

AMR Management Services

The AMC Study Mission focused on growth potential of Asia as a market for associations and business opportunities for AMCs. AMR’s core services include association management, conference and event management, marketing and creative services and technology management. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective.

Stronger by Association: Which (c) is Right for Me? 501(c)(3) vs. 501.

AMR Management Services

We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Thursday, March 29, 2012. Which (c) is Right for Me? 501(c)(3) vs. 501(c)(6). Scott Dick, CPA. VP, Finance & Operations.

Stronger by Association: Trees for Troops' Race to the White House

AMR Management Services

We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Wednesday, February 1, 2012. Trees for Troops Race to the White House.

Stronger by Association: Can I get that mop and bucket in cornflower.

AMR Management Services

We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Wednesday, January 25, 2012. Can I get that mop and bucket in cornflower blue?

Why are competency-based association boards an anomaly

AMR Management Services

We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, July 3, 2012. Why are competency-based association boards an anomaly.

Stronger by Association: 5 Tips to Keep Boards Out of the Weeds

AMR Management Services

We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Friday, December 9, 2011. 5 Tips to Keep Boards Out of the Weeds.

Stronger by Association: What I'm Reading.

AMR Management Services

This piece from eMarketer shows some of the research about how and why marketers are using content. Check out this video interview from Hubspot with our favorite content marketer (and upcoming speaker at The Drake ) Joe Pulizzi. As he points out, content marketing isnt new. Content marketing is not just another campaign. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Friday, April 15, 2011. What Im Reading.

Effective Management of Your Association's Chief Executive and Staff

AMR Management Services

We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, July 31, 2012. Effective Management of Your Associations Chief Executive and Staff. by Brian Reuwee. Volunteer board leaders are a busy group.

Participate, Learn, Engage: Letting Go of the Listserv

AMR Management Services

We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Kentucky Association of Nurse Anesthetists. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Monday, February 13, 2012. Participate, Learn, Engage: Letting Go of the Listserv. By Emily Gallt.

Stronger by Association: Understanding Generational Conflict

AMR Management Services

Conflicting views between generations also make it hard to understand how to best reach our target markets and communicate with different generations. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. How to Create a Content Marketing Strategy. Implementing a Successful Cause Marketing Campaign. Pages.