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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. . More info/register.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Host: American Marketing Association. Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. More info/register.

Las Vegas 231
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Beware of Commoditizing Customers or Members

Idea Architects

I am serving as emcee/learning weaver for a major convention in Las Vegas this week, a role that gives me the opportunity to engage with each of the general session presenters. In his excellent presentation, Moore also noted that a brand story must be about more than just low prices.

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Association Brain Food Weekly: 2.19.21

Reid All About it

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

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Your Brand is Your Association’s Lifeblood

Association Adviser

Branding expert David Avrin, CSP, discussed why branding is essential in today’s marketplace at the Meeting Professionals International World Education Congress (MPI WEC) last month in Las Vegas. Avrin reiterated, “Marketing is not a department,” it’s everyone’s job and responsibility. It’s all about the brand.

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Mortgage Associations Fight Unusual Plan to Save Homes

Associations Now

Home prices are on the rise, and headline writers across the country couldn’t be more ecstatic: “Housing Market Heats Up,” “Firing on Most Cylinders,” “Housing Market Roars to Life.”. Those reports might seem foreign in parts of the country where the housing market has been slower to recover.

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Why Easier Home Sales Mean Increased Mobility

Associations Now

One of the key bellwethers of the economy is showing a pretty good sign for the job market as a whole. The housing market, which was a key pain point for many people during the recession, is starting to thaw, making it easier for people to sell their homes and—importantly for job recruiters—to relocate to new places. .