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Learn About Members’ Why

Smooth The Path

The conference this year is in Las Vegas. Think of all the member research you have done whether it is analyzing the data or conducting surveys. 76% of our members renew but, only 42% of new members renew. The open rate of our weekly newsletter is 56% while the open rate is 18% for promotional messages.

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Your Brand is Your Association’s Lifeblood

Association Adviser

Branding expert David Avrin, CSP, discussed why branding is essential in today’s marketplace at the Meeting Professionals International World Education Congress (MPI WEC) last month in Las Vegas. Is it your event experience reaching key decision makers in your industry? Customized member experience?

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Association Brain Food Weekly: 1.15.21

Reid All About it

Presenters: Michelle Mason (moderator), FASAE, CAE, president and CEO, Association Forum, Founding Member, ASAE Innovation Grants Program. Kate Dockins, CAE, IOM, senior vice president/member experiences, executive director, foundation, Institute of Food Technologists. 1 CAE credit.

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Association Brain Food Weekly: 1.8.21

Reid All About it

17 non-negotiable things your email newsletter needs right now. ( Presenters: Michelle Mason (moderator), FASAE, CAE, president and CEO, Association Forum, Founding Member, ASAE Innovation Grants Program (IGP). Content Curation 101: Creating Meaningful Member Relationships. Ann Handley ). 20 striking findings from 2020.

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