Your Brand is Your Association’s Lifeblood

Association Adviser

Branding expert David Avrin, CSP, discussed why branding is essential in today’s marketplace at the Meeting Professionals International World Education Congress (MPI WEC) last month in Las Vegas. Brittany Thompson, Naylor Association Solutions. Competitors emerge every day.

Learn About Members’ Why

Smooth The Path

The conference this year is in Las Vegas. The open rate of our weekly newsletter is 56% while the open rate is 18% for promotional messages. In business circles we keep hearing – don’t just tell them your what, tell them your why.