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Daily Buzz: A Leap in Nonprofit Email Open Rates

Associations Now

Technology like this can help seniors combat social isolation, keeping them connected to their communities and to the world around them. Your social media strategy should focus on strengthening connections with customers and turning social data into actionable insights, says Katherine Kim at Sprout Social.

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Social Media Roundup: How the GSA Plans to Renew Trust

Associations Now

The details, and more, in today’s Social Media Roundup: A Penny for the Trust Bank. Bouncing back from a scandal: A 2010 Las Vegas conference put the spotlight on conference spending by federal agencies generally (and the GSA in particular), and led to big restrictions on conference and travel budgets. ht @kkish ).

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Social Media Roundup: Learning From a GSA Leader’s Downfall

Associations Now

Find out about the personal impacts that reach to the very top of the agency in today’s Social Media Roundup: The GSA Scandal, Though One Leader’s Eyes. Your association’s communications strategy should be like a centipede. What happens after you take the fall in Washington? ht @ tmartinsmith ).

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Association Brain Food Weekly: 7.21.17

Reid All About it

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register. Wed 7/26 at 2 p.m.

Las Vegas 231
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Daily Buzz: Create a Purposeful Meeting

Associations Now

Many meetings incorrectly focus on logistics when they should be centered on strategy. When you realize that gathering is a form of strategy and is a form of culture change, then you also realize that we often start with the wrong questions, which are the logistical questions. Most of us take the majority of gatherings for granted.

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Association Brain Food Weekly: 11.4.16

Reid All About it

Social Media and Volunteer Engagement. Learn how to include social media in your volunteer recruitment and retention plans. Discover the strategies and approaches that will create an agreement that works for planners and suppliers. Host: Smart Meetings and Top Golf Las Vegas. Tue 11/8 at 2 p.m.

Las Vegas 150
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Events As The New Black In Content Marketing

Velvet Chainsaw

Here is the slide deck from my recent presentation at Event Solutions’ Idea Factory 2012 in Las Vegas. What type of goals might your clients have when considering a face to face event as a content marketing strategy? Here are the five keys your event needs for an effective and success content marketing strategy.