Valuegraphic Strategy for a Values-Driven World
David Allison launched the Valuegraphics Project in 2015 to create a worldwide map of core human values. Today, global brands and organizations from PayPal to Lululemon use valuegraphics to understand how groups of people make decisions about anything, anywhere on Earth-and activate their target audiences eight times more powerfully than ever before.
How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? Join Association Chat host KiKi L’Italien for her interview with David at 3 pm Eastern Time on Tuesday, March 23, 2023.
Valuegraphics is a global inventory of core human values that David designed to be a measurable business metric — allowing businesses an edge in today’s economy. He is a human values expert, global researcher, and best-selling author.
In 2018, Inc. Magazine named David’s book, We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes, one of the best leadership books of the year. His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.
Why Values Are the Future of Data and Demographic Stereotypes Must Die
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