Remove Leadership Remove Marketing Remove Member Engagement Remove St. Louis
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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341
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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

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Do Whatever Rings the Cash Register: Associations & NonDues

SCD Group

is the Chief Executive Officer of the 36,000 member American Optometric Association highlighted non-dues revenue in a meeting of the St. Louis Institute for Association Leadership (STIAL). Louis Institute for Association Leadership (STIAL) featured non-dues revenue at its April meeting. Barresi, OD, Ph.D.

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So You Think You Know Non-Dues Revenue

Association Adviser

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. That needs to change fast, she added. Tom Greve, EMS World.

Revenue 60
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From Relevance to REVOLUTION. It's NOW or NEVER: Go BIG, Go.

Tom Morrison

Hats off to ASAE and St. Louis for providing one of the most exciting learning environments in recent memory. I flew to Washington DC and back in one day, shortly after ASAE Los Angeles, to be a part of a special meeting with ASAE’s leadership to discuss the failings of the event. We have a leadership problem.