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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Results.

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Association Brain Food: 12.15.23

Reid All About it

At Texas SAE’s Association Leadership, Miguel Neves of Skift Meetings describes a human way to boost event networking: networking ambassadors. He saw the idea in action at the Social Media Market World conference. You just have to take time to pause and think about it the way she suggests. Event networking. More info/register.

Iowa 254
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GrowthZone | ChamberMaster Customers Recognized at 2023 ACCE Annual Convention

GrowthZone

Chamber of the Year Winners The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities. The award recognizes excellence in operations, member services, and community leadership. Chambers are natural conveners, sharing stories that inspire and spur action.

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Association Brain Food: 12.1.23

Reid All About it

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. . 1 CAE credit.

Arlington 264
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Association Brain Food: 1.5.24

Reid All About it

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 274
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Leadership Limerick: Be Sensitive to Climate Change

Idea Architects

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. I suggest that's accurate for more than marketers.

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Association Brain Food Weekly: 12.18.20

Reid All About it

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Go explore!

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