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Association Brain Food Weekly: 5.15.20

Reid All About it

MemberSuite describes how to show virtual event ROI to sponsors and exhibitors by creating opportunities for them to achieve their marketing goals: increasing brand awareness, providing thought leadership, showcasing their products, and developing and deepening relationships. Host: Event Leadership Institute. Fri 5/15 at 1 p.m.

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Who is Generation Z and How Will They Impact the Future of Associations?

Association Adviser

According to the US Census Bureau, Gen Z outnumbers Millennials and Baby Boomers, making up 25 percent of the population. Never knowing a time without technology has made this generation technology-dependent and hyper-aware of the latest news and global issues. They are creative, open-minded, tech-savvy and ambitious.